các bạn tải miễn phí ebook: Tầm quan trọng của thương hiệu


I. Opening
Brand is one of the important factors contributing to the maintenance, expansion
and development of domestic and foreign markets for businesses, improving
commercial civilization, contribute to prevention of unfair competition. In the
context of international economic integration of our country, businesses facing
stiff competition, especially when many of the foreign goods entering the Vietnam
market. So it is essential that businesses have to build a brand for their goods.
II. Body

1. Definition

A Brand is defined as “A name, design, symbol, sign, term, or combination
of them, proposed to recognize, the services and goods of group of sellers or one
seller, and to distinguish them from competition”. Thus, the brand identifies the
seller and under the trademark laws, the seller is guaranteed exclusive rights to the
use of the brand name and logo in perpetuity.

General opinion, we propose two classification brand concept that businesses
should care brand business and product brand.


Brand business (trademarks family) is a common brand for all goods and
services by an company. All goods of different types of businesses are branded the
same. For example Vinamilk (assigned to the various products of Vinamilk).
Honda (assigned to different goods and products of Honda - including
motorcycles, cars, hydro, sawing machine ...). Characteristics of the brand o



các bạn download về để xem đầy đủ nhé Download

¨°o.O (Sống tốt mỗi ngày) O.o°

---