Express yourself part 6 - pdf 21

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INTRODUCTIONS

Introducing a persuasive idea or action requires that you capture a reader’s interest. Your introduction becomes
your hook. There are several ways to introduce a persuasive paper, but we’ll just look at the three most com-
mon and most useful.

A Startling Statistic
Nothing works quite so well to catch someone’s interest than a simply amazing statistic. For instance, in the
environmental essay, the fact that each one of us creates four pounds of garbage each and every day is enough
to grab anyone’s attention. Follow that statistic with the statement that the United States has an urgent need
to control waste and your audience is led in exactly the direction you want them to go—to read and accept
your proposal. Now, if the startling statistic is put into the words of an authority as a direct quote, it gains
even more impact. For example, if we say, “According to the United States Environmental Protection Agency,
each and every day, each and every American produces four pounds of garbage that must be disposed of . . . ”
we have added authority to our statistic.

A Statement of Urgency
Nothing speaks better than an authority. You can grab your audience by directly quoting or paraphrasing the
Surgeon General of the United States or the Secretary of the Interior. For example, “The United States Envi-
ronmental Protection Agency—the people responsible for the air we breathe and the water we dr



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