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Again, remember that being professional Or, you can word your thesis like this:
means appealing to the rational and logical
aspects of an argument. When you enter that Example B: This paper will prove that
courtroom (or present your paper to a reader), Kennedy’s assassination was the willful work
you are walking in with your briefcase in order of a lone assailant who meticulously planned
and your evidence (or facts) neatly assembled. his attack.
You are not breaking down in tears sobbing
before the entire courtroom screaming hyster- Again, both writing samples contain
ically, pulling out your hair, and wailing, emotion and conviction, but the second one
“Please, please Giúp my poor client.” Nor are conveys emotion through strong word choices.
you handing your reader a blank, scribbled It does not appeal to the reader’s emotions
sheet of paper full of food stains and disorgan- only.
ized notes.
Practice Makes Perfect
Logical Appeals In Your Paper A simple way to practice making appeals and
It is hard not to feel passionate about your to develop the art of persuasion is to practice
subject matter, and feeling passionate about



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