các bạn tải miễn phí ebook: English for personal assistants - part 37


180 Delegating KEY


the venue hire,/ speakers fees/ and so on./ Then/ calculate the amount needed for
variable costs/ such as additional hotel accommodation,/ extra delegates’ packs/
etc./Again,/ check your figures with the venue staff/ and ask for their input./ And/
always allow/ a contingency of at least 10%/ to cover unforeseen expenses./
If the conference is to be attended by delegates/ from overseas offices/ or by
delegates/ who are not employees of the company,/ it needs to be promoted/ through
news releases./ The Internet is a good resource./ Advertisements in specialist
magazines and journals/ need to be placed/ well in advance./ Mail shots of publicity
literature/ can be sent to likely participants./ Although the draft programme may
include the phrase/ speaker to be announced,/ it is crucial/ to secure top-quality
speakers early/ to ensure a successful promotion campaign./ A central system must be
set up/ to receive and track replies,/ handle bookings/ and act as a communications
centre./
Conference material/ is a very important supportive tool./ Develop a central theme,/ a
conference identity,/ much the same as a corporate identity,/ and use the layout/ or
coloured paper/ for all communications,/ for example,/ name tags,/ registration cards,/
note paper,/ brochures,/ etc./ Delegates will need to be provided with/ presentation
kits/ with all the relevant documentation:/ programmes,/ ta



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