Luận Quản trị kinh doanh:Business plan: quality inspection certification service for used car in Ho Chi Minh city (2014 - 2023) = Kế hoạch kinh doanh dịch vụ và chứng nhận chất lượng xe ô tô đã qua sử dụng tại thành phố Hồ Chí Minh (2014-2023). Luận văn ThS. Kinh doanh và quản lý: 60 34 05
Nhà xuất bản:Khoa Quản trị Kinh doanh
Ngày:2012
Chủ đề:Quản trị kinh doanh
Kế hoạch kinh doanh
Chứng nhận chất lượng
Miêu tả:87 p. + CD-ROM + tóm tắt
Luận văn ThS. Quản trị kinh doanh -- Khoa Quản trị Kinh doanh. Đại học Quốc gia Hà Nội, 2012
Taking the development trend of developed countries as well as emerging markets in Asia as a benchmark, it is no doubt that motorbikes will be constantly replaced by cars and public transportation towards the development of the socio-economy of the nation. The Vietnam’s car market, with its recent increase in demand and supply regardless of economics down-turn, also re-emphasize this trend. Going in parallel with this development is the business transactions of used-cars. And one of the key concerns when people buy used car is the reflection of the true value and the true picture of its quality behind while the sellers tends to hide the defects or damages of the car. Therefore, used -car quality inspection service provider as a reliable third-party can Giúp connecting the buyers and sellers via TRUST and, more importantly, to reduce unexpected a ccidents/ damages due to insufficient understanding or mistakes on the quality of the used car. The idea of used car qualily inspection certification service comes from the demand of using good-quality used car. So far there is no one in Vietnam provides this service yet. Used Car Certificate (UCC) Company will be set up in Q4-2013 to service this untapped market demand. And it is critical to have a business plan with which serves as an essential roadmap for UCC to break into the target market in near term, gain sustainable foundation for business success in the next 10 years (2014 – 2023) and earn good return on investment. In order to work out the business plan for UCC in the period of 2014-2023, the author has studied and summarized the literature review of business plan, analyzed the market of this service, worked out the sales and marketing plan, manufacturing and human resource planning and management, as well as financial analysis and projection. The analyzed statistics are collected from a number of sources. The primary data is gathered from the Department of Transportation and Police of Ho Chi Minh and the Ministry of Transportation. One of the major sources of primary data is also from the interview using qualitative research methodology with target end-users and key auto-dealers in Ho Chi Minh. On the other hand, the secondary data is collected and enquired from reports of top used car quality inspection certification service provider and from the internet. The thesis serves as a roadmap for UCC to penetrate in the Vietnam’s used-car market and position itself as a pioneer in the market. The study has figured out a positive financial figures and ratio based on key aspects of the business. Hence, this is a feasible business plan which is worth to pursue and invest.
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