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This graduation paper has been accomplished under the guidance o f Ms Nguyen Thi
Thuy Chung M A and Dr. Cao Tuan Khanh as well as the helps from Hanoi Knitting
Company. By the way, I would like to express my sinccrc thanks to Ms Nguyen Thi Thuy
Chung M A , my supervisor, her positive response to my ideas for this paper and her advicc
that helped me to complete it.
I am indebted to Dr. Cao Tuan Khanh- Marketing Management Department for his
dcdicatcd instructions and corrections during my stud}'.
Also I would like to thank Director and all officers o f Hanoi Knitting Co. have
facilitated and helped me during the last time.
I wish to thank to my friends, Ms. Tran Thi Thanh Iluycn and all the students who
helped me implement my study.
Despite o f the great efforts to fulfill the graduation paper, impcrfcctioas and
shortcomings arc inevitable. I hope to rcccivc the constructive opinions and suggestions o f
tcachcrỆs and all officers o f Hanoi Knitting Join- stock Company.
ACKNOW LEDGEMENTS.. i
TABLE OF CONTENTSii
LIST OF TA BLES.iv
LIST OF FIGU RES..iv
C hapter I: IN TRO D U CTIO N .I
1.1 R ationaleI
1.2 Statement o f the study..I
1.3 Aims of the study 2
1.4 Scopc of the study.. 2
1.5 Literature review ..2
1.5.1 Concepts.2
1.5.2 Basic contents o f marketing solutions..4
C hapter II: RESEARCH M ETH ODO LO GY AND SITUATION A N A L Y SIS.10
2.1 Data colIcction10
2.1.1 Sources and secondary data col Icction. 10
2.1.2 Sources and primary data collcction..10
2.2.Real situation and cffccts of environment factors.11
2.2.1 An overview o f currcnt situation11
2.2.2 Influcnccs o f environment factors on marketing solutions13
2.3 Primary data analysis.15
2.4 Marketing solutions analysis 15
2.4.1 Real situation o f product solutions..15
2.4.2 Real situation o f pricc solutions 16
2.4.3 Real situation o f distribution m easures 17
2.4.4 Real situation o f promotion measures18
Chapter III: CONCLUSIONS AND RECOMMENDATIONS 19
3.1 Conclusions and findings 19
3.1.1 Conclusions..19
3.1.2 Findings..21
3.2.Rccommcndations 2 1
3.2.1 Rccommcndations for developing research activities and target market sclcction. 21
3.2.2 Rccommcndations for marketing solutions. 22
3.2.3 Rccommcndations for export pricc22
3.2.4 Rccommcndations for export distribution.23
3.2.5 Rccommcndations for export prom otion..23
3.2.6 Other rccommcndations and suggestions..24
CONCLUSION. 25
REFERENCESV
APPEND ICE..Vi

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