20 Ways to Promote Your Website for Free
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20 Ways to Promote Your Website for Free
Table of Contents
Introduction: Promoting Your Website for Free pg. 4
SEO: Search Engine Optimization ……… …… pg. 5
Online directory submissions…………………… pg. 6
Create your own Blog…… ……….………………….pg. 7
Podcasting…… …………………….………… pg. 9
Join online communities…… …….…………… pg. 10
Press Release…… ………………….…………… pg. 11
Free Classified Ads…… …………….…………… pg. 13
Newsletters…… ……………………….… pg. 14

Results Pages (SERPs) than pages that use some paid methods.
Free marketing methods tend to take longer to take hold than paid
marketing such as advertising, but the benefit – other than the cost savings
– is that their impact tends to last longer. With paid marketing, once your
advertisement expires, there usually is a steep drop-off in traffic. But free
marketing methods can continue to funnel visitors to your site for months or
even years after they have been put in place.
You don’t need to spend a fortune to promote your website and get it
ranked in the top spot of the SERP for your niche. All you need is
persistence, patience and the helpful information provided in this guide to
funnel thousands of visitors to your website every day.
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20 Ways to Promote Your Website for Free
SEO: Search Engine Optimization
Search Engine Optimization (SEO,) is the process of improving the
visibility of a website in the eyes of the search engines people use to find
what they are looking for on the internet. SEO uses organic techniques to
improve the search engine’s ability to index the website and rank it higher
on the SERP.
The most important SEO technique is to include the best keywords
for your website’s niche. For example, if your page promotes your ladies’
designer shoe business, your site should include the keywords “women’s
designer shoes” in various places, including the headline and sub heads.
That way, when somebody uses the Google or Bing search engines to look
for websites about women’s designer shoes, if your website has been
optimized with the appropriate keywords, it will appear near or at the top of
the SERP for those keywords.
Search engines utilize “spiders”, also known as “bots”, to crawl from
site to site on the internet, indexing each page according to what it is about

business is about and let them know you would like to be included.
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20 Ways to Promote Your Website for Free
Create your own Blog
Blogging has become one of the most popular ways for people to
share ideas, engage in dialogue, and interact with others who share a
common interest. They usually are short essays published online according
to a regular schedule, such as daily or weekly, revolving around a particular
subject, such as food, sports, raising children or any other topic.
Currently, there are an estimated 450 million blogs being published
on the internet. Blogs are free to create on blog hosting sites such as
WordPress and Blogger, most of which also provide easy-to-use free tools
and pre-made “themes” to make your blog look professional. Blogs can
include photos, videos, audio recordings, slideshows and many other forms
of rich text. Bloggers sometimes make their blogs more interactive and
entertaining by including polls and contests, and by encouraging their
readers to leave comments and interact with them online.
Creating your own blog can be an effective way to promote your
webpage because it’s an easy way to attract people who already are
interested in your topic niche. By providing them with valuable information
and rich content in your blog, you can build a relationship with your
readers, ultimately directing them back to your website.
Plus, blogging is fun and interesting and you can quickly become
immersed in a community of people who are friendly and knowledgeable
about your niche subject.
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20 Ways to Promote Your Website for Free
Podcasting

Introduce yourself to as many people as necessary and be prepared
to “sell” your website to them in a few short sentences. One of the best
ways to make friends online – or in the real world, for that matter – is to
offer to help the other person, instead of asking for something all the time.
If you offer to write a testimonial for their website, for example, or to provide
a free sample of some of your products, they probably will be open to the
idea of helping you in return.
It’s also important to always be friendly and helpful to everybody that
you encounter online because you never know who is going to be a
potential customer. In most cases, the only point of contact people will have
with you will be your online persona, so make sure you are consistently
outgoing and always offer to assist people in whatever way you can.
Once you join online communities, find out what you need to do to get
into positions of leadership. Not only will this help build your reputation and
add to your resume, but it will put you in a position to make policy decisions
that can be beneficial to your website and business in the future.
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20 Ways to Promote Your Website for Free
Press Release s
Press releases are short documents that are sent to news
organizations to promote some kind of newsworthy event or development.
They can be a good way to promote your website as long as the “hook”
upon which your press release is built is genuinely newsworthy, and not
just an advertisement.
The editors at newspapers, television and radio stations, and online
newswires are always looking for content to fill their news hole. If you can
create a professional-looking press release that newsworthy information,
there is a good possibility that it can be picked up and it could result ina
news story.

list of potential customers that you can use to market other products in the
future.
Free marketing sometimes requires taking some creative liberties.
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20 Ways to Promote Your Website for Free
Newsletters
Newsletters are short reports containing one or more article that are
distributed according to a regular schedule, usually monthly, to a group of
subscribers who have signed up to receive them because they are
interested in the newsletter’s niche topic.
There are two ways to promote your website for free using
newsletters: Including links to your website on somebody else’s newsletter
or creating your own. The latter probably is the more valuable.
Most newsletter distributors will allow you to include a link to your
web page in their newsletter for a fee. This is called a solo ad and if the
newsletter is popular enough, it can be one of the best ways to quickly build
a customer base. If you can’t afford to buy a solo ad, some newsletter
distributors may let you submit an article for inclusion in their newsletter in
which you include a link to your website.
Offering a subscription to a free newsletter is a great way to build
your email subscriber list, then creating and distributing afree newsletter of
your very own. Although this requires a larger time investment because you
probably will have to create all the content on your own, the reward is that
you can quickly build a list of dedicated and loyal subscribers. These
enthusiastic fans can then promote your website to their friends, family,
members of their social networks, and other people who are interested in
your subject niche.
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information and ideas, discuss issues and interact with other passionate
fans.
Forums can take the form of message boards or chat rooms but one
of the newest and most exciting types of forums is Google Plus’ Hangouts.
These are virtual rooms where people can go to talk about specific topics,
but by using the built-in cameras installed on most modern computers, you
can actually see all of the other people in the room.
Online communities are a great place to promote your website
because they attract people who already are devoted to their subject niche.
For example, if your website features products about horseracing – such as
offering eBooks about how to handicap and tips on upcoming races –
spending time in a forum where horseracing enthusiasts gather can be an
effective way to find people who are willing to buy the types of products you
are selling.
It’s a good idea to build relationships in forums by providing people
with a lot of helpful information they can use, such as links to high-quality
sites, rather than just trying to sell them something all the time. That way
you can build trust bonds and convert them into long-term customers.
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20 Ways to Promote Your Website for Free
Yahoo Groups
Although Yahoo no longer has its own search engine – it began using
Microsoft’s Bing search engine in 2011 – it does have one of the largest
collections of online groups devoted to every topic imaginable. Think of any
topic and you can find a site that is filled with loyal and devoted fans. For
example, go to Yahoo! Groups and search Britain’s Got Talent singer
Susan Boyle and you will find about a dozen groups, each of which has
dozens of members.
One of the greatest benefits of the internet to marketers is that it

website.
Google Local even lets you post coupons for special offers, deals and
discounts. And your customers can write reviews about your business that
will appear anytime somebody hovers over your business name on Google
Local. You can even include photos of your business, your employees or
your products.
While Google AdSense maybe out of your budget, Google Local isn’t.
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20 Ways to Promote Your Website for Free
Yahoo Local
Yahoo! Local is an online local advertising system that lets you
promote your business on the popular Yahoo web pages for free when you
use the Basics Listing service.
When you go to Yahoo Local, you can create a business profile by
entering information including your business’ name, address and phone
numbers, hours of operation, payment methods accepted, and services
and products that are available. You can even include a link to your web
page.
When users conduct a search for local business in your niche, your
business will be listed along with all of your competitors. Yahoo! Local
offers an enhanced listing service for a small fee, which allows you to
include up to ten photos, your company’s tagline, a long description that is
searchable by Yahoo! Users and two additional links to other websites you
may have. You also will then be provided with performance reports that
give you detailed information about how many people searched for your
business, including demographics, geographic locations and other analytics
you can use.
Directories such Yahoo! Local are important to local businesses
because people today use websites like Yahoo! to search for the products

If you’ve ever wanted to buy used furniture, look for a job, or even
romance, you probably already are familiar with Craigslist. It’s the biggest
and most popular free classified listing on the internet. It also is a great
place to promote your website for free.
Regardless of what your niche is, there’s almost certainly a category
within Craigslist that you can use. The site hosts discussion forums on
everything from health and beauty products to celebrities, from vegan
cooking to pets. And the only postings that you pay for on Craigslist are
help wanted ads.
Participating in forums related to your niche is an effective, no-cost
way to gain exposure for your website in front of people who already are
interested in buying what you are selling. By engaging in conversations
with other Craigslist users on the comment threads, you can promotes
your products and services, build your professional reputation, and identify
prospective customers that you can convert into loyal fans.
You can join an existing conversation or start a new forum topic.
One caveat: Anything you do and say online stays in cyberspace
forever, so always make sure you are polite and professional. Craigslist
tends to have a much more relaxed, laid back vibe to it, so it’s easy to let
your hair down and say things you might not say elsewhere.
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20 Ways to Promote Your Website for Free
RSS Feeds
RSS feeds are a family of web feed formats used to publish
frequently updated works. They are sort of like a web version of a news
wire service, such as the Associated Press or United Press International,
except the content can be about anything and can include video, audio
recordings, slideshows, infographics and other types of content.
Users who subscribe to free RSS feeds get fresh content delivered to

blog. Because most bloggers eventually run out of ideas, in many cases
they will agree. When you provide an informative, well-written blog about
your niche topic, you can build your reputation as an expert in your field
and also include a link so that you can drive traffic to your website.
You can build relationships with other bloggers by frequently leaving
positive, supportive comments about their blog postings. Even though there
are millions of bloggers, the blogging community for each niche tends to be
a small world, so becoming friends with other bloggers can lead to
testimonials, mutual support and cross-promotion opportunities.
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20 Ways to Promote Your Website for Free
Social Bookmarking
Social bookmarking is a way for internet users to share sites that they
like with other people, such as their friends, families, social media contacts
and subscribers. If you have ever added a site to your “Favorites” bar on
your Yahoo or Google page, you have used social bookmarking.
There also are external sites that use social bookmarking. The
biggest right now is Pinterest, but others include Digg, StumbleUpon,
Reddit and BuzzFeed. When users of these sites find something they like
such as an article, a web page, an infographic, an image or video, etc. –
they can upload it onto their account so that others can see it.
There are several ways you can promote your website using social
bookmarking. The first is to create accounts at all the biggest social
bookmarking sites and post links to your website, along with other things
that you find on the internet that you enjoy. Then when people find your
page, they can access your site.
Another way is to encourage visitors to your website to post it to their
social bookmarking pages. The best way to do this is to include buttons on
your site that instantly share your link on their pages. If you built your

20 Ways to Promote Your Website for Free
based method of communicating with other users. As a result, mobile
marketing has replaced email marketing as the best way to promote your
business online.
Fortunately, the concepts of mobile marketing are identical to email
marketing. You still capture your subscribers’ addresses – only this time it’s
their mobile phone number rather than their email address – in exchange
for something that they find valuable, such as a free giveaway or a discount
or special offer. Then you use a program to send out a series of text
messages that alternately promote your business and give them high-value
content they can use.
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