4 Steps to Developing a Successful Social Media Program - Pdf 12

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@If you don’t naturally know where people are hanging out, don’t panic. It just means you’ll need to do some
research to start. Head to Twier and search for your brand name, your competors’ names, your keywords,
industry, etc. Decide if there’s enough conversaon to warrant engagement. Head to Facebook and see if there
are any Fan pages dedicated to your company or industry. If there aren’t, are there a lot of people who list it as an
interest and who may be interested in joining a community on that topic? Go to Yahoo Answers and see if people
are asking or answering quesons. If your community is Internet-literate, they’re talking somewhere. You don’t
have to invent the neighborhood, you just have to track it down and move in.AE%/.+*<50/,+'*%
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