1
NOW
serious about the
MOBILE WEB
reasons
is the perfect
by
i
WHY
time to get
E-MARKETING PLUS
26 January 2011
UPDATED
Door saravdv op Flickr / saravdv.be
TIJS VROLIX
Strategic Planner at Proximity BBDO
@tijs
/>EVEN THOUGH YOU’D THINK
WE CAME A LONG WAY
WE ARE ONLY JUST
By Leodileo on Flickr
GETTING STARTED
2005: the year of the mobile web
2006: the year of the mobile web
2007: the year of the mobile web
2008: the year of the mobile web
2009: the year of the mobile web
2010: the year of the mobile web
2005: the year of the mobile web
2006: the year of the mobile web
2007: the year of the mobile web

browse the web.
TOUCHSCREEN SMARTPHONES ARE THE
NEW STANDARD
By owaief89 on Flickr
0
10
20
30
40
50
60
70
iPhone Symbian RIM Windows Android Palm
Mobile page view share
Mobile internet + apps usage share
Global unit shipment share
Source: Morgan Stanley
EARLY ADOPTERS EAGER TO
2
CONSUME THE MOBILE WEB
So who is
this early
adopter?
YOUNG (16-34)
AFFLUENT
URBAN DWELLING
PROFESSIONAL
By ohad* on Flickr
Source: Essential Research
SOCIAL NETWORKING

By futureatlas.com on Flickr
MEET THE REAL
WORLD WIDE WEB
MORE PEOPLE
than the
will access the
MOBILE WEB
DESKTOP WEB
in
2013
2015
Source: Gartner
Source: Morgan Stanley
SOCIAL NETWORKING
4
TO USE THE MOBILE WEB
IS THE NUMBER ONE REASON
70%
use the mobile web for
remember
SOCIAL NETWORKING