Solutions to impove the marketing activities at
Thang Long University
Nguyễn Thị Hải Oanh
Khoa Quản trị Kinh doanh
Luận văn Thạc sĩ ngành: Quản trị kinh doanh; Mã số: 60 34 05
Người hướng dẫn: TS. Nguyễn Thị Phi Nga
Năm bảo vệ: 2011

Keywords. Quản trị kinh doanh; Chiến lược marketing; Đại học Thăng Long; Tiếp
thị
Content
TABLE OF CONTENTS
ACKNOWLEDGEMENTS ................................................................................................... i
ABSTRACT ......................................................................................................................... iii
TABLE OF CONTENTS .................................................................................................... vii
LIST OF FIGURES ............................................................................................................... x
LIST OF TABLES................................................................................................................ xi
INTRODUCTION .................................................................................................................1

1.

Reason for thesis selection ......................................................................................... 1

2. Objectives of the research ................................................................................................. 2
3. Scope of the research......................................................................................................... 3
4. Research Methodology...................................................................................................... 3
5. Expected results................................................................................................................. 3
6. The structure of the thesis ................................................................................................. 4


CHAPTER 1: GENERAL THEORETICAL BACKGROUND OF MARKETING SERVICE

2.2.

The current situation of Marketing activities of Thang Long Universities .............. 44

2.2.1. The Thang Long’s activities environment analysis .................................................. 44
2.2.2. The necessity of the application of marketing activities to Thang Long
University............................................................................................................................. 55

2.2.3. Thang Long University market positioning .............................................................. 61
2.2.4. The current situation of the application of Mar-mix ................................................. 63
2.2.5. Assessing the effectiveness of marketing activities at Thang Long University 80
CHAPTER 3: SUGGESTED SOLUTIONS

TO IMPROVE THE MARKETING


ACTIVITIES IN EDUCATION .......................................................................................... 82
AT THANG LONG UNIVERSITY .................................................................................... 82
3.1 Thang Long University’s development strategies from 2010 -2020 ............................. 82

3.1.1. Development point of view and objectives from 2010 - 2020 .................................. 82
3.2.

Suggested solutions to improve the marketing activities at Thang Long University 85

3.2.1. Solutions to education products at Thang Long University ...................................... 85
3.2.2. Solutions to the pricing policies at Thang Long University .................................... 86
3.2.3. Developing the teaching staffs professional competencies and improving the
quality of Education .............................................................................................................88



1. www.marketlngchlenluoc.com
2. www.marketlngvletnam.com
3. www.openshare.com.vn
4. www.chungta.com
5. www.buslness.gov.vn
6. www.bralnmarkbletnam.com
7. www.thanglong.edu.vn
8. glao-duc-dal-hocdal-hoc-thang-long-.html

9. www.wlklpedla.org