Phương hướng và giải pháp phát triển khách hàng sử dụng thẻ của Vietinbank - Pdf 74


Phương hướng và giải pháp phát triển khách hàng sử dụng thẻ
của Vietinbank
3.1. Phương hướng phát triển khách hàng sử dụng thẻ của Vietinbank
3.1.1 Xu thế phát triển kinh doanh thẻ trên thế giới và ở Việt Nam

 !!"#$%&$'()
!*+,-(./0123'-'$%0$%
/"#314%45*607
%8/10%$39:+$%!;7 < 7-
/=>>4?@$%;AB2C&D4EFGH*+,-(./01)
/# %$3-'$%$"
#/#$(IJ9KL-'$%7
<=M( N :27O=!"
#(31*P03,-(./019:+H3
1!"QR(27 2/%4ES/ $&/-
%!4&$'TU=M($%4V/H&
WP9*
X 8/$%Y78G%Y
Z;./ N!8./[$&$'(
G%*+G%5 ,04/#!
0:\=4-' 73//#./01$%7
<G%*] !"#(G%Z N
!O=$^=U;./*Z_>>FZ!
"Q`D( 1_SDDF02^(_23"?*EDD*DDD(
 !!QVS(5'./01*
Bảng 3.1: Số lượng phát hành thẻ ngân hàng qua các năm
Năm 2000 2001 2002 2003 2004 2005 2006 2007 2008
S
X0(
%

E
- Về các yếu tố kinh tế vĩ mô:n85$m4 8/_SDDF<$_="
./[23./ B N!/24 !2%f/H1 &0
S>dSDD`dfa\PP%HS>S_SDD`P+53/H
a 7SDD`oSDD$% & 1_
SDSD*ZH_SDDFf/H1 &%H%G% N 7 ^
/%/,=U*P14%%G% N!VG%2p 
$% $%B'Q*EDDHWP94SQ*DDDHeqX*P-4S>G% N
%8?4Q/($%%323(*P !4
0G%%$3X2$%r:$1">D@
&8("$% 231$/ =0T%&
;(*+G%7 NAGH2< /H8
B'( B*P-=48/1$'
ZG%Z%G%7$%,-5' N ^
-'*
- Về các yếu tố tâm lý xã hội: P!./:B';
G/H$st,=1!./:%H N8H ,*P;8
GH;G N./:8B'(G%Y3/&4/G
74L *G%231$;[4N
%4 Y(231$%"2./()
l!./:8H ,*r37 !4/U;
G%H%4/8/ $%/2&%H%_)1/
8/B'( _*+G%)G
T2^&$'$%5B'(G%!8l
%1 ^;&%%H)
$$%":/;*
- Về yếu tố nội lực của Vietinbank:P>dSDD?ZG%+P
Z1%,8!*u/H ,-G%,84
1YO/!H ,4!/%8YO/$% =2%
 012^%k"$_!4./"&

V
601Z6+Pt1/5 v=<40O
G%7$%G%%0T48"1'
,$% 7!*
u3./WP9deqX= 8/-' 4
"5&$'4/("4t'Y$10O 
$&H/eqX}TU(./01*aH1/%H tz7
H23( #H1230OG%
%$3$%$23*u3./X9X$s=&71
./H&tz$%"l2*
P(WP97/H1-_$0!!xP5
H1/(G%2% %!4&$'H$4
1FD@&%3HWP9H} 
l*P(WP9YZH8/1}27Y-_H
11$5*gu3/4 ^43/&4;27 -HWP9
l*Z$UH!2%!71
=M ^i*
~pB'x+G% 0$s7TH2%4
A(Y78IH!41=&/K$%107$/3
2% 72C/*]r:M100
 BG%7 NY <2G/4 1H
$s%TO'$'$%<$%2C1&"H
<=< $&%$3*P !4|JP|ZrWZu$%<$%
G%7,8 =pH/4O^ !
7Y./$%5'=<*%1./"2% $&
$s //=z2p 3HWP942^%_
3• 2%=*
3.1.3. Mục tiêu và phương hướng của Vietinbank trong phát triển khách hàng
sử dụng thẻ
3.1.3.1. Mục tiêu chung của Vietinbank

F
%G%=2(% 8/Z*a7!' 8/!
 "="2% ^%54l[_7$0Y
O/4=" " 7}0 /./"$%%7 <4
=$O:rZxP0 <_Y4R/T2^/U
IƒqJ4ƒqWK4R2%$0I+WƒK4R2$"_4L 7-
4R2^AT/TY&;Z$%^$2./01*
+12^$/#!,-4./"& /%$%=7
!%5x+/#,-41./"&4 /%0
^$A/&;$%/#./01*P,8
:r /H </v2$%"T2^4
./"&7 <G%„Z%kYO/3VD@$0 /2$%pO
./H0„2[, 12^% 8/$04./"
&4 /%44"#„3H1,1/Y&;-
$%./01*e:r%U %%5G
%747 <:H•\4  YO/„ 
%4 !02{2%7 <G%74G% 8/$%
&$'%5*b[$%'2./010T$%,
-4./"&4 /%4./"2C$%*6%014
5$./"&4 /%4./"2C$%4./H
w/U$'4 /./": 2 ./"&  7
2m$%5G%31*
+12^$/vG2T2^x+"_="
T2^/vG2*P_SDD> 1SDVk1'T/27/vG
2<7k4_%"02^4_T2^/vG
24AGH <)=<! <$%_2/H34 %7/
1-$'G%./0147O4[„P/H'
3/=<! </H3Y $'4!"_7
042^/U/:r*P1'%1 <
224Y:/H3pp2^5$41./"4_


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