The Essential Step-by-Step Guide to Creating
Your First Business Website
This book is written by Mike German. For my other eBook
"Make Money With Mike - The eBook"
please visit my website:
ALL RIGHTS RESERVED. No part of this eBook may be reproduced, duplicated, given
away, transmitted or resold in any form without written prior permission from the author.
Mike German 2010
www.make-money-with-mike.com
VERSION 3 – JANUARY 2010
Create A Web Business NOW at www.make-money-with-mike.com
Introduction 4
1. Choosing The Right Domain Name 6
8
11
14
17
18
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23
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10. 32
38
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2. Using Market Samurai To Find Keywords

customer, hundreds, even thousands of pounds by bombarding you with computer
jargon and technical information that is designed to baffle and confuse.
I am primarily a graphic designer and had little to no knowledge of web design
programming. But over the last 5 years I have gained all of the skills and
knowledge to creating great websites from choosing the right domain name,
designing very technical websites and hosting them on my own servers. I have
spent months and years learning everything to do with this industry and by making
mistakes along the way I have finally realised how it is done and what not to do. I
have stripped out all of the unnecessary jargon and written this plain speaking
eBook which explains everything you need to do to
And all for per month! (The cost of
your domain name and web hosting)
You are about to discover what is the most popular FREE website creation
software in the industry that may be a web designers best kept secret!
You will learn how to build and manage your own website that is hosted on your
own servers using your own unique domain name such as “www.your-
domain.com” in a few very easy to understand steps.
create stunning business
websites in under 15 minutes! ONLY £3.48
Create A Web Business NOW at www.make-money-with-mike.com
Introduction
I am NOT referring to the many companies out there that use a step-by-step Click &
Build method like the one on www.homestead.com for example. On the surface
these “instant website” companies look good. They have an amazing range of
quality, professional templates to choose from as you build your website. But before
you sign-up to one of these companies…
and you will discover the No.1 reason why you MUST
do it my way.
Regards and Good Luck
Mike German

What is Keyword Research?
Quite simply a Keyword is the word that someone types into a search engine. To do
Keyword Research you will discover what words are actually being typed on a
daily basis. If you know this information, you can then begin to piece together a
picture of what keywords will work for your new domain name.
Create A Web Business NOW at www.make-money-with-mike.com
Chapter 1
Choosing The Right Domain Name
What has a keyword got to do with a
domain name?
Everything basically. The major search
engines, i.e Google being the largest,
use a series of algorithms that their
robots use to crawl the web for websites
to list. One of the known factors is the
domain name of your website.
So I should call my domain name www.plumberspeterborough.co.uk?
You can, but this was based only on an assumption that's what people are typing
when searching for local plumbers. We need to use software that will analyse the
top search terms for Plumbers and Peterborough. There is no point choosing
plumbers Peterborough on the assumption it is right. What if that particular phrase
has no or little searches per day? It would be a waste of time using that name for
your domain name if nobody was even looking for it!
What software can find this out?
There are numerous software
packages out there that will find out
this information, but having used a
great deal of them I can recommend
one in particular. If you visit
www.marketsamurai.com you will be

There may well be over a hundred
results here, but you can filter out
words and phrases that are irrelevant.
So eliminate keywords that are not
associated with your business and
then click on Analyze Keywords in
the bottom right.
This may take a bit longer to return these results depending on your internet speed.
you
Create A Web Business NOW at www.make-money-with-mike.com
Chapter 2
Using Market Samurai to find keywords
You will now see the main Keyword Research screen. The table may look very
confusing at first, but I will lead you through what you need to be looking at.
Searches and SEOC
We are interested in two main areas of this table. The first being Searches and the
second, SEO Comp or SEOC for short. In the top section of this screen we will see a
title Competition and a sub heading below called SEO Comp (SEOC) with a plus
symbol next to it. Click on the plus symbol and enter a number of 10,000. This is the
amount of web pages globally that mention a specific keyword in Google's index. The
lower the number the better. The left column displays various keyword options from
the Keyword Research results. What we are looking for are the keywords with a high
amount of Searches and a low amount of Competition (SEOC). If your chosen
keyword phrase for your company returns a result of 0 in the Searches column there
will be no point choosing this for your domain name as it is not being searched for. If
you need to modify your keywords to try other words click on the Modify Keywords
button in the bottom right and you will return to the previous screen.
Create A Web Business NOW at www.make-money-with-mike.com
Chapter 2
Using Market Samurai to find keywords

domain name is available to buy.
There is nothing more annoying when you have researched thoroughly what name
to use and somebody else has registered it already! This is what you can do if this
happens to you:
(i) Contact the existing owner directly and make them an offer
(ii) Use a domain broker like Sedo.com to negotiate the price for the domain
(iii) If your brand is strong, you could try out a different TLD (a .net or .com
instead of a .co.uk), or if your brand is new or not well known, try a variant
domain (mybrand.com instead of brand.com)
The easiest and indeed cheapest approach is the last option. There are a number of
ways to subtly change your domain name and still carry the same keyword
strength.
There a several websites I have
found that offer an automated
service for finding domain name
variations. The best one being
www.domainsbot.com where we
simply enter your chosen domain
name in the search box and let the
software find all the available
domain names either the same or
similar to your search. The great
thing about this website is you don't have to keep trying different combinations as
they will all be listed for you in the results table.
Create A Web Business NOW at www.make-money-with-mike.com

list of Registrars listed with
Domainsbot.com and my favourite one is not there.
The easiest and cheapest at the moment is
which is precisely that – your name

Extensions Available>>
link and choose it from the
drop-down list.
Create A Web Business NOW at www.make-money-with-mike.com
Chapter 3
Registering your domain name
When you reach the
payment stage you are
given the option to pay by
usual credit card or funds
direct from your Paypal
account, if you have one.
Once you have successfully
paid for your new domain name you can
view the details my clicking on
My Account on the menu, top right.
You will now see the title Account
Information and underneath a list of
options. Click on the first option
“Number of domains in your account”
by clicking the “view” link next to it.
This is where all of your Domains
will be listed. So if you decide to
buy further domains for future
projects or for anybody else, this is
where you will manage them.
If you now click on the link to your
domain name in the table you will
be taken to the Your Domains page.
You can now assign ownership of

even for those of you with little to no computer knowledge all at!
Create A Web Business NOW at www.make-money-with-mike.com
Chapter 4
Choosing a Hosting Company
What is Fantastico?
You will wish you knew about this year's ago! This is
number 3 of the best kept secrets of web design. That's two
big secrets in one chapter! Which is probably why you had
never heard of it, until now!
Fantastico is an icon on your cPanel, which allows you to automatically install the
best Open Source web design software in the industry. You may have heard about
web design companies offering CMS web design , Wordpress blogs or even
Oscommerce shopping carts? They are industry standard applications that make
complicated technical scripts and coding a thing of the past. This could do to web
design what digital cameras did to film processing labs.
What are the best Web Hosting
Companies?
Feel free to search the web for different
hosting companies using cPanel to compare
prices. But I have already spent time doing
this for you and my #1 choice is
They are one of the
largest, but cheapest hosting companies in
the world with an incredible customer
support team behind them. I am not telling
you, you MUST use them because, it is your choice, and you're paying after all. I
can only recommend them, but I am telling you to insist on cPanel
Here are some of their features:
Unlimited Disk Space and Bandwidth Flexible, Easy to Use Control Panel
(cPanel)

£800 for your business website ever again!
You will also discover how quickly you can get your website online and therefore
saving time and money. So if it can really be this quick and cheap, the web designers
are charging you hundreds of pounds for their knowledge, which I am giving away
free of charge in this eBook. So you're in a WIN WIN situation! And there is NO
catch whatsoever!!
Create A Web Business NOW at www.make-money-with-mike.com
Chapter 5
Transferring your domain name
How do I transfer my new Domain Name to my hosting company?
I will use Hostgator as my example to explain this. Other web hosting companies may
vary slightly. After buying your Plan you will receive an email of your order
confirmation. You need to look for a title called “Your name servers” and below will
be something like this:
ns1.websitewelcome.com
ns2.websitewelcome.com
These are your DNS for short. Make a note of the server
names or copy to your computer's notebook for later pasting.
We now need to re-visit www.namecheap.com where we registered your domain name
and log-in to your account.
Now navigate to Manage Domains and then Modify Domain. On the menu panel on
the left we need to click on Transfer DNS to Webhost.
You will then see a list of
empty boxes numbered 1
to 5 (as shown). We are
only interested in boxes 1
and 2 as we only have 2
name servers (the ones
we wrote down or copied
to the Notebook). Enter

selling multiple products
Blog and other types of content focused website if we're publishing lots of
fresh content (articles, news, videos) and placing ads (e.g. Google AdSense...) or
affiliate links into your content
Website with multiple landing pages for your individual pay-per-click
advertising campaigns
Personal or business blog with commenting system
Paid or free membership website where only registered users can access
certain areas of your website
Community website with forums and users profiles
Plus much more...
In fact, the only limitation using Joomla! for your online business is your imagination.
But you don't need to believe my words. If you've been into Internet Marketing or any
other type of online business, I am sure you've at least heard of tools for building your
own websites or blogs such as WordPress, Drupal, Blogger or Mambo.
Introduction to Joomla!
Create A Web Business NOW at www.make-money-with-mike.com
Chapter 6
Just out of curiosity, here is what Google Trends is saying when I last compared the
popularity of several popular tools for building and managing your own website for
free. The graph below shows a trends comparison chart for WordPress, Drupal,
Mambo, Blogger and of course, Joomla!
As we can see since early 2005, Joomla! (the dark blue line) has hugely gained in
popularity and has only real competition from Wordpress, the blogging based website
software.
To briefly describe the main difference as to why I am showing you Joomla! in this
eBook and not Wordpress, is Joomla! is a Content Management System (CMS) and
Wordpress is a Blog creating system. Both equally capable and award winning in
their own genre. For most businesses the CMS
type website platform will suit more businesses

Although you probably won't become a Joomla! expert in a day, it sure won't take
long for you to realize and understand what Joomla! can do for you and your online
business(es), and how much time and money you'll save and gain by using Joomla!
for building and managing your own virtual real-estate websites.
Well I think that's enough praising of this great software, lets have a look at how it
works...
Create A Web Business NOW at www.make-money-with-mike.com
Chapter 7
Installing Joomla!
Do you remember your lesson in Chapter 4 when I revealed one of my top secrets?
I'm referring to cPanel or Control Panel. I will need to talk about this briefly before
we can progress to installing Joomla!
Hopefully by now, if you have successfully transferred your Domain Name to
Hostgator.com your website should be active. To test this just type:
www."yourdomainname".co.uk/cpanel*
*Just replace the "yourdomainname" with your new registered domain name.
You can then log-in using your username and
password supplied in your welcome email. You
will then see your new cPanel Accelerated
screen. It may look a little
confusing at first glance, but
we are only interested in one
icon at the moment and I think
you know which one? The 3rd
Top Secret from Chapter 4
called Fantastisco.
Scroll down to the bottom of the screen to
the tab titled Software/Services and click on
the Fantastico De Luxe icon. This is where
installing a whole host of website styles just

like this
www."yourdomainname".co.uk/adm
inistrator. Obviously you will need to replace the "yourdomainname" with your
newly registered domain name, without the quotes. You will now see the Joomla!
Administration Login screen (see below). You need the Username and Password
you used when installing Joomla! After entering them, click Login.
Welcome to Joomla! we are successfully logged into the back-end of your website.
Create A Web Business NOW at www.make-money-with-mike.com
Chapter 8
Using Joomla! 1.5
We are now presented with a
WYSIWYG screen, similar to
Microsoft Word. This stands for
What We See Is What You Get. It
basically means we see a user
friendly editor and not a page of
scary html computer code. So
excellent for beginners. This is the screen where we will create the content/web
pages for your website.
The first step is to give your new article a Title. The Alias box below is what will
appear in the title of your web page and is url
friendly. For example if the title of your page is
Web Design then the Alias would automatically
be web-design as the url friendly title. You can
type whatever you like in here as long as you do
not leave any spaces between the words. Most of
the time you simply leave this box blank and it
will automatically be
filled in for you.
You can either start typing your text directly into the

are a number of ways we can insert images
into our web page. I will show you the easy
way and explain other ways in later chapters.
You need to click on the icon (as shown) and
the Upload box will appear.
Now click on the Add button (as shown) and
you will see your computer's files. Navigate
to where your images are saved and click on
the one you want, then click open. Your
image will then be added to the Queue
window (as shown). Then click on the Upload button. Your image will now be
added to the image list.
Please Note
If your editor does not
look the same as mine
you will need to
install the latest
version from Joomla
Extensions
Create A Web Business NOW at www.make-money-with-mike.com
Chapter 8
Using Joomla! 1.5
You should now see a preview of your
previously uploaded image. You now simply
click on Insert to add the image to your table.
Depending on the size of the image we
uploaded, it may be too big for the table. The
average size for the content area of your web
page is between 500 to 600 pixels in width.
This is worth bearing in mind when you save

your work as you go. To do
this click on the Apply icon
in the top right of your
Joomla! screen. Only click
Save when you have
finished or you will be
taken to the Article
Manager menu each time.
Create A Web Business NOW at www.make-money-with-mike.com
Chapter 8
Using Joomla! 1.5
When this screen appears you need
to click on the Vertical alignment
drop-down box and select Top
from the list. Then click on
Update.
You will notice your text has aligned to the top of the box.
I have added a title above my text and selected Heading 2
from the drop-down menu (as shown).
Finally I have created a bullet point list
below the text. After you have typed your
copy, highlight it and click the
Unordered List icon
(as shown) and bullet
points will be added.
Now click on the Save
icon at the top.
Top Tip
You can preview how your
page will look when it's on