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Introduction of
E-commerce
Tran Thanh Hai
E-commerce Derpartment
Ministry of Trade, Vietnam
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www.mot.gov.vn / www.ecvn.gov.vn
Contents
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What is e-commerce
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Why we are interested in E-commerce?
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Issues need to solve to apply E-commerce
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Solutions
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What is E-commerce?
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Simply, using electronic means/methods to implement
commercial activities
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Behind this there is a great changes in habits, culture
and traditional activities in commerce world
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E-commerce:
new products & services (only a little)
new markets (only new way to approach markets)

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Purchase anywhere, any time
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Digital products can be delivered immediately
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Society
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New business style (online style)
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Expansion of new markets through market info. system
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Assistance for less-developed areas’s commercial acts.
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SMEs’s have more opportunities
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Incentives for e-Governments
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Roles of Internet in E-commerce
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Advantages over the other media
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telephone
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fax
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radio
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television
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Sale - Purchase
Bidding
E-marketplace
Promotion
E-Contracts
E-payments
ELECTRONIC COMMERCE
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A basic model of e-retail
Advertising Order Distribution Payments
Digital products
Physical Products
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Some examples of E-commerce (VN) (i)
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Online stores
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www.golmart.com.vn
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www.vinagifts.net
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www.chibaoshop.com.vn
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www.vdcsieuthi.com.vn
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E- Books shop
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www.nhasachvn.com

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People’s perception about E-commerce
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Why are people hesitated?
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Sellers’ worry about not receiving payments
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Buyers’ worry about not receiving the goods or quanlity
of goods is not as expected
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Both’s worry about security of transactions (credit card,
transaction info )
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We need a legal framework for E-commerce to
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Protect participants
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Deal with frauds, criminal
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E-commerce in Vietnam
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Quite rapid development
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17.500 websites of business (out of 200.000 businesses)
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50 e-marketplace & almost all products online
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Online services

Changes from viewer to purchaser
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Current barriers (ii)
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Security - Privacy
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Prevent loss of credit card info
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Prevent risks (fraud, fishing )
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Privacy
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Payment (banking)
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Not enough ATM, lack of linkage among banks
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Not obvious advantages
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ISBN & online sales of books
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Results
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Changes of communication and business habits
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Speed -> requires fast reaction
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Dependence -> on technology
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Co-operation among industries
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Increase the perception of people about e-commerce
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Businesses need to voluntarily participate in e-commerce
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Government’s support
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E-commerce Portal (www.ecvn.gov.vn)
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Conclusions
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For N for E-commerce
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Nhận thức Perception
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Nhân lực People
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Nối mạng Network
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Nội dung Content

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