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–E S T A B L I S H I N G T O N E W I T H W O R D C H O I C E –



complicated words or expressions that are suasive means establishing a credible tone, one
antiquated or only found in dictionaries. You that will command the attention and respect
want to use current language, but you should of your reader, and treating your reader like a
avoid using conversational language or slang professional will earn his or her respect. There
expressions that will only make your tone is an old saying: “It’s not what you say, it’s how
seem less professional and more juvenile. you say it.” In writing a paper, however, it is
Colloquial or informal expressions that you both: it is what you say—making sure that it is
might use with a friend or in your diary may relevant—and also how you say it.
not be the most professional language. For
example, a sentence like this would be a poor
choice: Summary

Example A: John F. Kennedy’s personal side Establishing a strong tone and writing style is
wasn’t so hot. He really didn’t have the great- easy to do with formal, well-chosen language.
est personality and a lot of people were Remember, as a writer you are as important as
bummed out by his policies.



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