inboundmarket ingagent s.com
/>inbound-marketing
Inbound Marketing Blog
Posted by Bill Faeth on T ue, May 08, 2012 @ 08:20 AM
The 4 Pillars of Inbound Marketing
Posted by Bill Faeth on Tue, May 08, 2012 @ 08:20 AM

The New Global Marketplace
A Netcraft.com study found that in March of 2012 there were 644 MILLION active websites, an
increase of 31.4 MILLION websites from t he previous month. Now these numbers aren't
definitive, but they indicative. They are indicative of the global market place being flooded with
more and more companies, as well as customers. The competition for visitors and leads is
increasing exponentially, leaving smaller companies dazed and confused. Many, faced with
uncertainty in the economy and lost with regard to establishing an online presence, have been
forced to seek alternative marketing and sales methods or close their doors.
Inbound Marketing
Inbound marketing focuses on Getting Found, building Brand Awareness, driving Leads and
New Customer Acquisition. At its foundation are what are called the Four Pillars of Inbound
Market ing:
Traf f ic
Leads
Conversion
Measurement
Traffic
Interestingly, t he first Pillar of inbound marketing is the largest Barrier for most companies.
They simply do not understand how to generate traffic. They see other companies advertising
here and there, and so they attempt to mimic what t hey see, but like an iceberg in the ocean,
there is much more to the story - beneath the surface.
A strategic plan including On-Page SEO, blogging, content market ing,and social media
publishing is a good place to start for the inbound marketing beginner.
8 Simple Steps to Great On-Page SEO You Can Implement Today

developing, implementing, MEASURING, and tweaking a fully-integrated Marketing Plan. If you
are going f ail, then f ail fast! This can only happen if you have real-time analytics available to
review and iterate your marketing campaigns.
Market ing Analytics for ConversionInbound Marketing Agents
Inbound marketing agents provide small and mid-sized companies with a fully customizable and
integrated plan to attract visitors, create interest, convert, and measure every st ep along the
way t o ensure that each month is more effective than the last. Most websites hemorrhage
potential clients on a daily basis without ever knowing how close to success they are - because
they don't have t he system or organization in place to show them. That's why these four
points are known as the Pillars of Inbound Marketing.

Popular Articles:
Writer's Will Be The Marketing Team MVP's- And We Want Them
All
10 Easy Ways to Optimize Your Twitter Strategy
Three Killer Reasons to Monitor Your Competition on Twitter
A Crash Course in the Smarketing Funnel