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How to Attract New Customers on Facebook for
Free

Today i’m excited t o share with you what i’ve learned about attracting and
engaging new customers with facebook.
In this article you are going to learn
1. The 3 steps to launching any facebook fan page and attracting new
cust omers f or free
2. Why you need to become irresistible and how to do it.
3. How to Launch and Get Fans on Your Fan Page St arting Today
4. Why you need to be showing in the “t op news” sect ion and how to get t here
consistent ly.
“the free way to attract new customers on facebook!” – Click to Tweet
Step 1 – Get Irresistible (the setup)
This is the first and most import ant step in the entire process of attracting customers with
facebook. You need to create an irresistible offer that attracts attention from your target market.
From this point forward all of your effort will be multiplied by how well you execute step 1. The first
step is designed to step away from selling and start to think about attracting. The key to
attraction marketing is to know your customer and give them exactly what they want. Here are
three ways you can create an irresistible offer on facebook.
1. Create a warm cust om welcome page
This is a great place to tell your prospect why they should like your page and what you are
going t o sharing with them in the future if they do.
2. Run a cont est or sweepstakes
Get creative on this one I’ve done ipad giveaway’s, vacation packages and more. Just make
sure to take a look at the facebook rules before you decide and try to make it relat e to your
target market.
3. Give a f ree gif t in exchange f or a like or Email Opt-in
This is my personal favorite. I like to pick the biggest problem my target market has and solve
it for them in the form of an information article or video. The best part is its free aside from

6. Post your irresistible off er on your other social media channels like twitter
If you are part of any other social media networks put it out t here and get a link from that
network to your facebook offer
7. Import all your existing customers and prospects into facebook
You can do this right on your facebook page where it says “build audience”. Simply click on
invite email contact s button and follow the wizard to either import contacts from your email
rolodex or by creating an outlook csv file.
Step 3 – How to Get New Fans on Facebook
The key to getting new fans is to have your status updates show up for the friends of your fans
and t he fans of other fan pages in your target market. To do this you will want to understand how
facebook’s edge rank system works.
What is Facebook Edge Rank?
Facebook edge rank is the algorithm that determines what shows up at t he top of your news feed
for your fans. This is called t op news. Although the entire algorithm is not fully public and we don’t
know the weight of each factor, there are a few things we do know about how it works. We know
that it is made up of 3 factors, here is the formula:
Aff inity x Weight x Time Decay = EdgeRank
First I’m going t o explain what each of these factors means, and then i’m going to show what you
can do to benefit f rom each one.
Aff inity – is the personal interaction score between that fan and the content creator.
How many times the fan has previously liked, commented or shared any of the creators
cont ent.
How many times the fan has @mentioned the creator
How many times the fan has interacted with the creator
Weight – is the non-personal interaction score of the content and content creator
How many comments, likes and shares have been made on the particular update.
How many comments, likes and shares have been given to the creator
Time Decay – is simply how long ago each “edge” was created. Tip: when I refer to edge I mean
fact or or advantage for a given piece of content. For example each like or comment is considered
an edge and Time Decay applies to each one individually. This is how old posts can re-emerge as

3. Answer your own quest ion in t he comments
Answering your own question can give people an example of how they can respond to your
question or form an opinion. This not only counts towards your EdgeRank but it helps get
more comments. Sometimes breaking the ice is all you need. The more controversial your
opinion the better.
4. Like your own st at us update
This counts towards your edge rank.
5. Post daily
The reason I recommend to post daily is t hat it is a great way to combat time decay and it
may also effect your overall page edgerank by having other recent user engagement on your
radar.
6. @Mention someone in your status update or in the comments that might relate to in
the update
It is often that when you are making a status update you think of a person in your fan base
that you know is going to want to comment on it. Make sure they see it by using the @
followed by their name. This ensures they see it as facebook will notif y t hem. Also make sure
you assume the role of your fan page to make sure your @mentions show all the available
fans in the list of people you can mention.
7. @Mention a fan page that is related to your updat e and has the same target fan base
This is the same idea as # 6 but its a bit different as you are @ mentioning a fan page. Make
sure you like the fan page before you @mention it or they won’t get the notification. This is
great for networking with like minded business owners with similar fans. This opens the door
to future promotion benefits for both parties.
8. @reply t o comments wit h open questions
A great way to keep the conversation going it to replay with another question and don’t
forget to call people out to comment back with the @ symbol and then select their name
this again ensures they get a notif ication.Tip:If you want to just use the users first name you
can, you just have to select their full name first from the drop down menu, then once it
appears you can delete back to just their first name.
9. Revive a good t hread

answer.
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