WSO Secrets Secrets To A Super Successful 4-Figure
Warrior Special Offer!

Written by Justin Michie

Author of Street Smart Internet Marketing
This is NOT
a free report and you do NOT have

reliability of said information. The publisher and the author make no representations or warranties
with respect to the accuracy or completeness of the contents of this work and specifically disclaim all
warranties. The advice and strategies contained herein may not be suitable for every situation. It is
the complete responsibility of the reader to ensure they are adhering to all local, regional and national
laws.

This publication is designed to provide accurate and authoritative information in regard to the subject
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Inclusion, exclusion, or definition of a word or term is not intended to affect, or to express judgment
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The fact that an organization or website is referred to in this work as a citation and/or potential source
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Success in any business is a result of hard work, time, effort and a variety of other factors. No
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Published in Canada

10 9 8 7 6 5 4 3 2 1


8.0 Pricing
31

9.0 Product / Service Creation
35

10.0 Outsourcing
38

11.0 Delivery
41

12.0 Replies & Feedback 48

13.0 When’s The Best Time To Post Your WSO?
52

14.0 How To Write Killer WSO Sales Copy
56

15.0 Sample Sales Copy Template
67

16.0 Pre-launch & Launch Checklists
71

17.0 After The Launch – Backend Sales
75



While this report is specifically on how to run a successful WSO, the profits you earn from the
WSO are not the end all and be all. In fact, they’re just the beginning.

Using the strategies found in this report you’ll be able to grow your email list by leaps and
bounds, JV with other successful marketers, create recurring streams of online income and
experience more success than you’ve ever imagined.

I first happened across the Warrior Forum for the first time about 3 years ago. I was searching for
some information on a particular topic and a post on the Warrior Forum showed up in my search
results.

I read the information in the post and continued on with my research. I thought the Warrior Forum
it was just another internet marketing forum. Boy was I wrong.

This happened several times over the next two years where I found myself on the Warrior Forum,
read the information I came for, then moved on. I never bothered to look at anything else or even
considered signing up to become a member. I was busy with my business and my life and didn’t
want to get caught up participating on a forum wasting time.

Just over a year ago, I came across the Warrior Forum again. For some reason this time, I
decided to do a search of the forum to see what other relevant information I could find. I quickly
found out that to do a search, you need to be a member, so I signed up and performed a search.
Ever since that moment, I was hooked. Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 5
What’s A WSO?

If you’re not familiar with the
Warrior Forum, it’s one busiest and best online marketing forums on
the internet. It’s a great place to find out what people are talking about, learn about what’s new in
internet marketing and to meet like minded individuals.

Everyone from the big boys like Willie Crawford, Mike Filsaime, The Rich Jerk, Dr. Mani, Frank
Kern, Marlon Sanders, Alice Seba and Russell Brunson (you get the point) to the average Joe
looking to better his or her lifestyle are hanging out there.

If you’re into internet marketing in any way, shape or form, there is no better resource community
than the Warrior Forum – if you’re not yet a member, head over to www.WarriorForum.com/forum
and sign up for an account ASAP.

Many marketers who are now considered to be big names in the internet marketing field launched
their careers there. Without exaggerating even a little bit, millions of dollars of money had been
made because of the Warrior Forum.


isn’t available to the general public. Usually it entails a combination of a lower or discounted price
and additional ‘value added’ bonuses.

To put up a WSO, you’ll need to submit your offer to the
Warrior Special Offers section of the
forum and wait for it to be approved by a moderator. Once it’s approved you’ll get a automatic PM
(Private Message) with the subject “Automated: Payment Options for your WSO,” that contains
payment information, you pay a $20 listing fee for it to go live, then sit back and bask in the sales.

The reason for the $20 fee is because a lot of people started spamming the WSO section with all
kinds of crap which needed to be moderated, and that takes time, so a $20 listing fee was added.
$20 is a small enough amount that it shouldn’t hold anyone back from putting up a WSO, but it’s
large enough to convince people not to put up something spammy or against the rules.

How much can you make with a WSO? Some people make nothing, while others have made over
$30,000 in just a few hours. If you follow the advice ands strategies in this report, you can easily
earn multiples of 4 figures.

I’ve earned thousands and thousands of dollars because of the WSO section of the Warrior
Forum, and it’s some of the easiest money I’ve ever made. Along the way, I’ve learned all kinds
of things that practically guarantee success, and that’s what I’ll share with you in the rest of this
report.

PS: If you’re not currently a member of the Warrior Forum, sign up and start providing helpful
information and interacting with other members while building your post count. Aim to achieve a
minimum of 5 posts or more per day.

It would also be beneficial to both you and the current members if you started your own thread
providing some helpful ‘inside information,’ that you know about that’s not such common
knowledge. Remember you need to give, give, give first before you can take. At any given time, in the main section of the Warrior Forum, you’ll see someone asking why their
WSO was deleted (ie. not approved) or how long it takes for it to be approved since it’s been
sitting stagnant for a few days.

Some people may bitch and complain, some may blame others, while some will denounce the
Warrior Forum simply because their WSO’s aren’t being approved.

All of these problems can be solved with 3, or maybe 4 words:

READ THE DAMN RULES!

I’ve never put up a WSO that wasn’t approved in less than 24hrs. Sometimes it’s taken mere
minutes and other times almost a day has gone by. But:

 I’ve never been questioned.
 I’ve never been asked for more information.
 And I’ve never had a WSO not approved.

Why? Because I read and followed the rules.

There’s always a reason why a WSO isn’t approved, and usually by reading and following the
rules, you won’t run into any problems.

In case you missed the sticky at the top of the WSO forum, I’ve copied and pasted it below. More
tips and strategies about posting your WSO will be provided throughout the rest of this report.



4. If By Chance You Do Get Scammed By Someone The Problem Is Between You And Them.
Not The Forum. Not The MOD's. And Not The Forum Owner. If you get scammed you deal with
the person that scammed you. That's just the way it has to be. You have zero protection in here just
like you have zero protection on the rest of the Internet. You can charge back on them, you can sue
them or you can post about them all over the Internet. Whatever you do is entirely between you and
the seller.5. If Your WSO Does Not Get Approved Right Away Please DO NOT Start Emailing The
MOD's Or Posting About It In The Main Forum. Sometimes It Takes Time.
HINTS:

1. Find a WSO that looks like it went well and use that as a model for yours.

2. Give people as much info as they will need to make a decision. This helps you, the buyer and
the MOD's.3. People have used this section of the forum to launch $20,000 a month businesses. Believe it or
not, it's a fact. Treat it like Gold because that is exactly what it can be for you.4. Become a contributing member here before trying to post a WSO. People with zero posts on the
main board don't get approved for a WSO.
members who contribute to the forum. It's not that hard, really. Just get involved in some
conversations.

We have to delete a lot of great WSO offers because the poster only has 2 or 3 posts. It's sad really
because some of the offers would sell very well here and provide great value to the members. NEW UPDATE - APRIL 2ND

We will no longer be allowing WSO's for membership sites that buy master rights here and give them
to all their members.

Over the last two weeks it seems 10 new membership sites have sprung up for the express purpose of
buying all the WSO's with master rights and giving them to their members. This will no longer be
allowed and all such WSO's will be deleted. NEW UPDATE - January 19, 2008

Re: Bumping your WSO post back to the top

Subject to Allen having re-thought the issue, the following applies:

You may pay another $20 against the original payment notification once your WSO has moved off
page 2. Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 12
PS This has been discussed with Allen

After discussion with Allen the following has been added as at Dec 26

You may not require people to post to your WSO for ANY reason

The rationale behind this is people are sometimes getting 4 or 5 pages of "gimme my bonus" or
Here's my receipt number' No-ones going to read through all that & so they miss genuine comments
on the WSO.

Michael

=========================================

Update Regarding Bumping of WSOs:

OK Guys/Gals

Subject to Allen having re-thought the issue (which I am not aware of)
The following applies.

You may pay another $20 against the original payment notification once your WSO has moved off
page 2

Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 13
minimum post count or how long you need to be an active member for), there are several things
you can do to ensure success.

I’ve seen WSO’s that have been approved where the WSO poster has 20 something posts and
has only been a member for 2 days. On the other side of the coin, I’ve heard of WSO’s that
weren’t approved, when the person’s been a member for over a month, with 100+ posts.

However, in general you’re more likely to have your WSO approved with a minimum of 50-100
posts under your belt and to have been a member for at least a few days. If you’re signing up as
a new member you can easily rack them up over a few days.

Once a WSO is approved, you need to pay a $20 fee to the forum owner Allen Says before it
goes live. This is not so much so that he can make money, but more to weed out crap offers.

The second big rule is if you’re selling a product, it needs to be one that you created (or had
created, ie. outsourced) and that you own. PLR or resell rights products aren’t allowed – it needs

Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 14 to be of your own creation.

Third, sometimes it may take a day or more for your WSO to be approved, so please don’t bother
the moderators if you’re still waiting. If your post is still waiting to be reviewed, you’ll see a
“waiting on payment” next to your post in the WSO section. If it’s been deleted because it didn’t
follow the rules, you won’t see it there at all, so go back, re-read the rules and try again. WSO’s can really be for any product or service as long as it’s something that you created
yourself. For that reason, you can’t resell PLR stuff, but you can hire a ghostwriter to create
something for you which you can sell.

Products can be digital (ebooks, reports, audio / video downloads) or physical (books, study
guides DVD’s / CD’s) in nature, though digital products seem to do the best simply because they
quench people’s desire for instant gratification. Plus, they’re a usually a lot more profitable than
physical products as there are no production or shipping costs.

If you’re going to sell a product, in most cases, you’d want to list a WSO for an information
product which can be automatically and digitally delivered through the use of a shopping cart, like
1ShoppingCart or even through PayPal’s built in delivery mechanism.

Products you can sell include:

 Ebooks
 Reports
 MP3 downloads
 PLR ebooks or articles
 Tutorials
 CD’s / DVD’s
 Study manuals
 Software
 Keyword lists
 e-Courses
 Video downloads


 Research
 Website or blog content
 Social bookmarking
 Coaching / mentoring
 Copyrighting
 Script installations
 Blog customization
 Or anything else that people are willing to pay for you to do for them.

Offering up a service can be great, especially if you don’t enjoy product creation or you need
some extra money right away.

For example, say you need $500 within the next week and don’t have time to research and create
a product you can simply put up a WSO for a service.

Maybe you put up a killer deal on ebook / report ghostwriting, where you’ll offer to write 50 pages
of content for $250. At only $5 per page, that’s a great deal for buyers and you should easily be
able to earn your $500, maybe even a few times over. Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 17 While you’ll need to write up a quick sales page, put together a few samples and ideally gather a
few testimonials, the entire process should only take you a couple of hours at most.

You can set the delivery time at 30 days and then you’ll have the next month to complete the

WSO and they do a great job at a fair price, why wouldn’t I continue to use them? Same goes for
graphic designers, script installers, web designers and any other renewable service.

In general, with product creation, you’ll earn a lot more money for the effort you put into it than
with selling services. With a service, if you’re quick and experienced, you might earn $15 or $25
per hour of time you put in.

When creating products that you can sell over and over, this can skyrocket into $100 to $1,000 or
more per hour you put in. Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 18 Yes, there are exceptions to every rule and some services will sell better than some products, but
in general a great product will fly off the shelves faster than a great service.

Also, when selling products, you need to invest the time and money first and get paid later, and
while you can usually earn more by doing it this way it’s not without its risks. For example:

What if your product or sales page is a complete flop?

What if there’s no market that’s willing to pay for your product?

What if you get bad reviews and only make a handful of sales?

While that’s an unlikely reality, especially if you follow the information in this report, it’s not an


Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 19 Targeting A Market

As of the time of this writing, there are about 70,000 members of the Warrior Forum which can be
broken down into 4 groups of people. I’ll call them the Dreamers, Part Timers, Full Timers & the
Guru’s for a lack of better terms.

Dreamers – 90%

The dreamers make up the largest part of the Warrior Forum and are the people that haven’t
made any real money online. Many of them have big dreams about making it and are looking for
a quick fix - something that will make them money overnight.

They’re the lurkers, the people who troll the forum once in a while living off the success of others,
but not having taken any kind of action themselves. Often they are the ones that bitch and moan

that internet marketing takes a lot of hard work and isn’t easy.

In terms of products and services, the people in this group are looking for something that will take
them to the next level. But many of them are still looking for quick solutions to increasing their
website traffic or building an email list.

They are looking for a plan or help simplifying the process so they can increase their part time
income, with the goal of eventually earning a full time income from the internet.

They don’t buy much in the way of services and try to do most things themselves. There is more
free time than money in their life.

Reports, ebooks, videos, tutorials, group coaching, teleseminars and membership sites are
popular with this crowd.

They typically buy products and services in the $10 - $30 range with $17 being a popular price
point.

Some of the people in this group will occasionally buy more expensive coaching or mentoring to
break out of the box and take their business to the next level.

Full Timers – 1%

These are the people that have ‘made it’ in internet marketing. They don’t have a day job and
earn a full time income from internet marketing. Some of the people in this group are still living
month to month, but earn a healthy income, while others live very, very comfortably.

They have their own products, an opt-in email list, multiple websites, and multiple streams of
income, likely some of which are recurring. They know what works and what doesn’t.



Guru’s - < 0.1%

These are the ultra successful Warriors. The ones whose names almost everyone knows, who
have been online for a while and are living the absolute ‘American Dream’ so to speak.

Some of them, like Willie Crawford and Dr. Mani, are regular contributors to the Warrior Forum,
while others like Mike Filsaime, John Reese, The Rich Jerk, Frank Kern, Russell Brunson & Brad
Callen will show up occasionally, or when they have a big product launch.

They don’t buy much and when they do purchase something, they’re unpredictable and there’s no
telling what they’ll buy. The price doesn’t matter, but the results do.

The Guru’s in this category will occasionally buy WSO’s that are for a secretive method which
they can multiply to use on a large scale. They also like extremely high quality private label rights
material.

They already have service providers in place for most things and aren’t really looking for any new
ones unless you can offer something else that their current providers cannot, and this doesn’t
mean lower prices.

If there’s something revolutionary that you’ve come up with that will save them time, money, or
increase the enjoyment of their life, they’d be an easy sell, but products / services / ideas like that
are one in a million. Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 22


But, if you’re selling a service, you’ll likely want to target the full timers. Dreamers usually never
buy services and part timers try to do most things themselves, so they don’t buy them very often
as well.

The full timers are usually a one person operation with some virtual assistants, so they’re looking
people to do things for them that they don’t want to do themselves.

A full timer doesn’t usually want to do things like submit their site to search engines or write
articles because they can use their time better doing something else. They also likely don’t have
highly specialized skills like graphic design or advanced copyrighting, so if you offer something
similar at a good price, they’ll eat it up.

Though, keeping that in mind, if you’re selling a service like coaching or mentoring, you’ll
probably have more luck with the part timers, unless you’re a big name yourself or specialize in a
specific area like SEO, membership sites etc.

Copyright © 2008 Justin Michie ~ All Rights Reserved ~ 23 I also want to mention that you can be quite successful selling to the dreamers market if you have
the right product.

Since they make up 90% of the Warrior Forum, if you put together something that will act as an
introduction to a specific area of internet marketing, then show them how to make money with it,
with minimal effort and time, it can be hugely successful.

What To Sell

If you already have at least one product of your own, take a look at how the current offers on the
WSO section of the Warrior Forum are doing and see if yours would be a good fit. If you have
multiple products, you’ll need to decide which ones to offer or how to package them as a group to
make your offer most appealing. Same goes if you already provide a service.

If you don’t have something to offer, what should you sell?

If you’re just starting out or are new to IM, you probably don’t have the time or even the skills to
create a home study course complete with booklets, audio CDs and DVD videos.

So what to do?

The easy answer: create a simple but highly effective information product.

Information can come in many forms including ebooks, audio CDs, video DVDs, home study
guides, special reports and so on. Ideally for a WSO, you’ll want to create an information product
that can be digitally delivered or downloaded, so you don’t need to waste time and money on
physical production and shipping costs and customers don’t need to wait for your product.

Simple information products can be created in a relatively small amount time and can be very