HOW TO SELL
SOME TIPS FROM OGILVY
DAVID OGILVY
wasn’t just one of the
most accomplished
advertisers of all time.
He was, at heart, the
consummate salesman.
“
I started as a salesman, a door to door salesman for
kitchen stoves, on commission. If I sold I got a commission.
If I did not sell I did not get a commission, and I did not eat,
no sale, no commission, no eat.

See advertising is all about selling, the ability to sell. So I
sold kitchen stoves for a few years, in Scotland, and it was
damned hard work too.

”
The more prospects you talk to, the more sales you expose yourself to,
the more orders you will get.
=
“
QUALITY
QUANTITY
But never mistake quantity of calls for quality of salesmanship.
— David Ogilvy
”
So what is quality salesmanship?
QUALITY
DAVID HAD SOME ADVICE

“
NEWS
News about a new product, or improvements in an old product.
Or a new way to use an old product. News is absolutely invaluable.
- David Ogilvy
”
NEWS
!
ADVICE FROM OTHER
GREAT SALES PEOPLE
Across the board, great sales people say the ability to sell is a “mentality.”
SALESMANSHIP
If you don’t think you can sell, if you’re nervous, then you can’t sell.
SALES
= CONFIDENCE
= NERVES
NERVES
=
GOOD SALESMANSHIP
BAD SALESMANSHIP
Don’t try to sell everything at once. Every step
leads to the next step. For example, if you’re
making a cold call, sell them on meeting with
you in person; don’t try to sell the product.
The biggest secret is to develop
great listening skills. Learn what your
customers want and tell them how
you’re giving it to them.
Don’t ever give your potential
customer a reason not to trust you.

After all, you’re doing it all the time, you just don’t know it. You’re
trying to get your kids to come home on time, you’re trying to get that
promotion at work, etc. But some people are great at it. Are you?
At Ogilvy, selling is in our DNA. We’re always trying to
get better at it. So tell us what we don’t know at our
Discussion Group on LinkedIn.
Better yet, do you think you have it? Are you one of
those people who can sell anything to anyone?
Can you even sell a red brick?