WORKING WITH AND LEADING PEOPLE ASSIGNMENT 1
I. INTRODUCTION
RisingStar S213 Touch Phone is new product of company. As project manager, I have to
undertake the company’s promotional activity to launch the product into the market. The project
needs candidates for positions in marketing team with promotion activities. Therefore, company
requires members within team can bring out plan for project, implement Public Relations,
advertising for product, evaluating effectiveness of plan in reality and so on. I have been asked
to come up with a selection plan for suitable candidates and how to build a winning team to
successfully accomplish the project.
The necessary tasks for selection plan are identifying the characteristics of candidates
needed for the team, suggesting suitable methods for selection, describing roles of project
manager in the selection process and identifying the legal, regulatory and ethical considerations
to the selection process. They must be carried out exactly and carefully to achieve success in
selection process by choosing appropriate members for team.
Moreover, to build a winning team, the project manager need to identify the mix of
knowledge, skills and experience necessary from the team members to accomplish the project,
analyze the dynamics within the team which stimulate and promote team spirit and help
motivate and provide support to its members, identify the clear expectations of relationships
between team members, explain how the team encourage its member to develop roles during
team assignments and analyze empowerment theory and the important to its members to
develop their own ways of working independently and to rely on their own capabilities within
pre-set boundaries.
II. SELECTION PLAN FOR MARKETING TEAM OF RISINGSTAR S213
Page 1
WORKING WITH AND LEADING PEOPLE ASSIGNMENT 1
1. Identifying the characteristics of candidates needed for your team
According to American Marketing Association “Marketing is the process of planning and
executing the conception, pricing, promotion and distribution of ideas, goods, and services to
create exchanges that satisfy individual and organizational goals.” (BPP Professional Education,
2004, p8). RisingStar S213 is new product, the company needs a team which carries out
promotional activities to launch it into the market. Hence, the team selects candidates for

which are used for candidates from external resources, such as application forms, CVs and
covering letters, test, references and so on (BPP Professional Education, 2004, p22). Therefore,
appropriate methods for this selection process are interview and group selection methods.
Interview is the most popular method for companies. The team can use it to find the most
suitable candidates for tasks of marketing RisingStar S213. They have opportunity to show their
abilities and knowledge of marketing directly. Therefore, the project manager can know they
understand the job or not. Beside, interview method makes applicants feel that they are fair.
There are two ways of interview: individual interviews and panel interviews (BPP Professional
Education, 2004, p29). The project manager is main selector, but the company should have
technology specialist and staff of Human resource department to interview candidates with
many specialist areas. Therefore, panel interview is suitable with candidates of this marketing
team.
Furthermore, group selection method can help project manager have long time to study
about candidates’ personality and attributes and candidates can reveal their soft-skills, such as
communication, team working, etc. Group role-play exercises and case studies are two
techniques of this method (BPP Professional Education, 2004, p25). Here, case study about
marketing will assess the problem-solving and team work skills of candidates clearly because
they must discuss and work together to bring out good solution for case study. Therefore, the
appropriate candidates will be chosen.
3. Describing the roles of project manager in the selection process
The successful project managers are people who know their roles clearly and complete
them effectively. The function of project manager in the selection process is select good
members for team, so the roles of project manager are very important. As the project manager
of team which implements promotional activities for RisingStar S213, I have to know clearly
how to plan, carry out a selection process and make right decisions.
Firstly, the job analysis needs to be come up and from it I will bring out job description
which outline the tasks of marketing team, such as research needs and wants of customers,
public relations, etc. Furthermore, the job requirements about qualifications, experience and
skills which are suitable with marketing will be set up and given to Human resources
department. Secondly, as main interviewer, I will prepare questions which help candidates show

The last thing is ethical issues which depend on assessment of selectors. The selectors have
to treat with candidates equally. They cannot have good treatment with people who have close
relationship with them or reject someone because they do not like these candidates. The equity
in decision of selectors is very important in selection process. Moreover, the candidates must be
respected, such as interview question should not mention to their private life. In general, the
selectors must have unbiased evaluation with skills and abilities of candidates to ensure that
they do not break ethical issues.
Page 4
WORKING WITH AND LEADING PEOPLE ASSIGNMENT 1
III. THE WAY TO BUILD A WINNING TEAM TO SUCCESSFULLY ACCOMPLISH
THE PROJECT
1. Identifying the mix of knowledge, skills and experience necessary from the team
members to accomplish the project
“A team is a small number of people with complementary skills who are committed to a
common purpose, performance goals and approach, for which they hold themselves mutually
accountable” (BPP Professional Education, 2004, p58). According to this definition, the
members of the marketing team share and learn their knowledge, skills and experience together
to achieve common goal.
To launching Rising Star S213 into the market, the members have to have knowledge about
phone market in general and touch phone market in particular. Besides, features and
characteristics of this product are essential knowledge for the team. However, not all members
have these areas of knowledge, so they can combine their knowledge. Furthermore, people who
have lots of experience can help others. Sometimes, experienced people do not have new ideas,
while young people have deep knowledge and can take many initiatives but do not have
experience to carry out them. Hence, their complement will make good plan and effectiveness
in working for the team.
Similarly, the key skills for marketing are communications skills, application of number, IT,
problem solving, and improving own learning and performance (Kodz J, Atkinson J, Perryman
S, 1997). These skills are very important with marketing staff, but if members have them
without knowledge about marketing or technology, it is difficult to explain and satisfy