MARKETING ACTIVITIES WITH the development of NEW PRODUCTS
Policies for marketing a new product after product projects are passed, enterprises
need to write strategies for new products. Marketing is important in the success of
product development strategies new. Strategy marketing new products by enterprises,
constitute the key parts of the following:
• Description of target market, expected product positioning, sales volume, market
share and profits in the early years of selling.
• The distribution and goods and forecast costs for the marketing year.
• The goal of future consumption, sales, profitability, safety, social and humanities.
What is marketing the mixture (Marketing Mix)?
Gather four main variables (product, price, distribution and sales support) to plan the
marketing of the business is called mixed marketing (marketing mix). Four elements of
marketing mix effects tương their decision on this factor will affect the activities of the
three remaining factors.
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• Products (Product): Management of factors including product planning and developing
the right products / services that the company will bring to the market.
• Price (Pricing) to the proper base for the products.
• sales promotion (Promotion): Introduction and convinced the market for products of
the enterprise.
• Distribution (Placement): selection and management of commercial channels for the
product makes up the target market on time and system development logistic and
transport products.
Policy products
* / Quality control of:
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Policy product is the foundation of marketing policies mixture, which is determined
based on the business plan a larger scale for new product marketing strategy and
overall for all products are of the business. When reviewing the policy products,
businesses need to concern the following:
* / Brand development and product packaging:

Packaging of the need to protect the function, economy, convenience and support
sales. Select packaging products is necessary for identifying, describing and promoting
the product. Therefore, these aspects should be mentioned when developing policies to
product can be used to meet the needs of target customers.
Pricing
Today, price is not competitive factors leading but still are regarded as competitive
factors important in attracting customers, especially in markets where income of the
population is low. In developing new products businesses have pricing appropriate to
make products stand firmly seats on the market.
In pricing for new products, companies can pursue the objectives of the following:
• For existing (higher cost than the cost)
• To maximize profits ahead
• To increase market share
• To quickly recover capital
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• To lead on quality
• The other goal: a business can be used to price for a target more specific. Business
can be set low prices to prevent competition or pricing in the price of competitors to
maintain market stability. Price can be decided at keeping prestige as well as supporting
the establishment or to avoid the intervention of the government.
However, businesses can not rely on the owner's wish to evaluate. You need to comply
with the binding constraints. Please refer
Pricing and market penetration (Penetration)
When determining a price for products, especially new products, enterprises should
review the applicable pricing hot market (skimming) or cost market penetration
(penetration pricing).
* / Pricing Policy váng hot market (Market-Skimming Pricing): market related to the
higher cost compared to market prices. This policy is especially relevant to new
products because:
• In the first phase of the life cycle of a product, price is not the most important factors;

• The distribution channels need to ensure increased sales of the company and
establish a sustainable relationship with intermediaries.
What is an agent of the manufacturer?
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This is a wholesale intermediaries selling some or all product lines of business in the
territories before. An agent's production is very useful in three situations below:
• A small business with some type of product and no sales force. Thus, agents are
sure of the sale.
• A business would like to add a brand-new or may not be related to the product's
availability. But a team of sales of the business has not experienced for new
products or for the new market. Distribute this new product can give the agent is
responsible.
• a business want to penetrate a new market but the sales team they have not
developed enough to be sure of. Businesses can use an agent familiar with the array
market.
There are three main distribution channels:
• Distribution privileges:
• Limit the number of distribution intermediaries
• The intermediary's sales are not competitors;
• Enterprise customers hope there is enough knowledge and dynamic products
to buy;
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• Strengthening impressive product, and high interest
• Select a location to sell the product.
* / Distribution have selected:
the method in which the number of producers more than the number of
distributors and producers do not cost much expense to control the location of
sales.
* / Distribution widely:
enterprises will find many places selling facilitate customer search product but

Consider the following two policies:
• Policy "drag": This policy is used when the goal of business is sales growth and
requires penetrating into a new market. To encourage customers to try new
products and persuade them not to use other products, enterprises can use
measures such as coupon, discount payment, try to play, and all kinds of
bonuses.
• Policy "Day": This policy has contributed to support retail activities and
opportunities of agents. Activities in support of this policy may be training for
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sales staff of retail agents, present the point of sale, and advertising support.
* / Brochures:
Advantages:
• lower costs and sell ads directly
• Customers can get more information
• offers clients a content ad reliable than advertising on the local news media
thongo attracted the attention of more people
• more timely
* / Foreign relations:
• Press
• televisional
These activities are organized to develop an image or a relationship between
good business and the public - customers, workers, agencies and local
governments. The media can be used in advertising campaigns:
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• Direct Mail
• radio
• Magazine
• Outdoor Advertising
The role of team selling
They often lower the value of professional sales and does not properly understand

consulting work best when their products: different products by competitors,
product or service can be adapted or customized at the request of customers, the
professional carry and install the required support from the suppliers.
In addition to specified products and services your business is under way to
determine the functions and duties of the sales team, companies should also know
that there is always one trend from sales consultant to sales transactions. There are
many causes of which are mainly awareness of products increasing by consumers.
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Therefore, the business forms sales consultants always improving your sales team to
create a special value for customers. One of the services are trends move from sales
consultant to sales transactions such as in Vietnam service website design. Will not
shortly, the most successful are the combination of website design with building a
strategic e-commerce customers.
The other P
In human factors, employees and customers are directly involved in the process
of delivery. Because the core of a service the customer, so, from how to dress by
employees, attitudes, behavior to how the services are to customers. Conversely,
customers also affect the process of providing services, affecting service quality and
satisfy their own. For example, customers of a company consultants have provided
enough information accurate and timely, this helps the service provider can provide
solutions for our customers. Customers of a central health care if you follow the
instructions of the prescription the doctor will give physicians more information to
improve the quality of their services.
Physical evidence, including the representatives as tangible brochure, envelope,
business cards, the report, identify signs, equipment, and infrastructure. For
example, a bank with the infrastructure and a modern system of branches
throughout will create trust and basis for customers using the service. Some service
providers to move quickly to make international customers believe in the ability to
provide services by using the means of modern transport system agents throughout
and staff with style professional service. Obviously, when customers do not have

The importance of marketing mix
Markeing-Mix is a strategic combination of elements mainly Marketing of a
reasonably effective to achieve high business based on the market that target
companies to choose after the conduct of the market segment schools and research
customers.
It is a mixed a wise one of the factors the foundation of Marketing to create a
strategy most effective, practical and unique compared to competitors earned the
advantage in the market .
By John Mc Cathy, the major components of marketing are:
• Products (Product)
• Price (price)
• Distribution (Place-Distribution)
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• Shareholder marketing (Promotion).
This strategy is also known as strategic "4P", it becomes familiar and famous in the
world.
Marketing - Mix is seen as the manifestation of specific flexibility of the business
before the regular fluctuations of the market to target in time to cope with all
situations that may occur. Marketing-Mix always associated with a target market
constraints.
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