Hồ sơ mẫu

Full name: NGUYEN THUY DUNG
Gender: Female
Date of Birth: 20 February, 1972
Marital Status: Single
Nationality: Vietnamese
Home Phone: (84 8) 999 9999
Mobile Phone: (0 90) 9 999 999
E-mail:
Permanent Address: 169/B9/9 Dien Bien Phu Street,
Ward 17, Binh Thanh District, Ho Chi Minh City, Vietnam
EXPERIENCE
Trung Nguyen Coffee, Ho Chi Minh City; 2001- present
Marketing Director
Lead group responsible for designing and maintaining sector-wide
marketing programs.
• Develop and implement marketing strategies that include advertising
and multi-brand consumer promotions.
• Represent the marketing department on a cross-functional team
responsible for optimizing product procurement and production
processes.
Unilever, Ho Chi Minh City; 1997 - 2001
Brand Manager, 1999 - 2001
Responsible for developing fact-based marketing plans for coffee brands
that led to 7% increase in sales volume.
• Devised a major shift in high-end coffee marketing strategy away
from focusing on taste (key category driver) to communicating the
brand's emotional benefits.
• Designed a program that generated incremental sales of 400,000
cases and provided field sales staff with selling tools that met the