115 Test Bank for CB 3rd Edition by Babin

Mutiple Choice Questions - Page 1
Marian is trying to decide on a college major, so she took an aptitude test
offered by the career services office at her school. The results indicated
that she is interested in understanding how people react to their
environment and is concerned with their thoughts, feelings, and
behaviors. Which of the following disciplines should Marian pursue?
1.

a.accounting

2.

b.economics

3.

c.anthropology

4.

d.psychology

5.

e.biology

_____ can be thought of as negative results of consumption.
1.



c.transformational marketing


4.

d.exchange

5.

e.consumer behavior

Apple sold more than 7 million iPads within months of launching the
product. Prices for this product ranged from $499 to more than $800, and
Apple had difficulty keeping up with the demand. Obviously, the _____
outweighed the _____ for this product.
1.

a.satisfaction; demand

2.

b.need; want

3.

c.consumption; need

4.


a.marketing

2.

b.economics

3.

c.psychology

4.

d.anthropology

5.

e.sociology

What is the last step in the basic consumption process?
1.

a.exchange


2.

b.value

3.



d.benefit

5.

e.satisfier

Juan is majoring in a discipline that examines the production and
consumption of goods and services. Which of the following best
describes Juan’s major?
1.

a.economics

2.

b.accounting

3.

c.anthropology

4.

d.psychology

5.

e.production management


2.

b.production orientation

3.

c.consumer orientation

4.

d.sales orientation

5.

e.benefit orientation

From which two perspectives can consumer behavior be defined?
1.

a.primary and secondary

2.

b.human thought and behavior and as a field of study

3.

c.social and psychological

4.

The acting out of a decision to give something up in return for something
of greater value is known as _____.
1.

a.exchange

2.

b.marketing

3.

c.consumption

4.

d.consumer behavior

5.

e.benefitizing

Melanie is a psychologist who studies consumer behavior. She
specializes in the mental reactions involved in consumer information
processing, such as how advertisements persuade consumers to buy a
product. Which field of psychology is Melanie practicing?
1.

a.qualitative psychology


4.

d.social psychology

5.

e.sociology


If you wanted to learn how groups of people interact within society, which
discipline should you study?
1.

a.economics

2.

b.sociology

3.

c.anthropology

4.

d.cognitive psychology

5.

e.astrology

a.marketing

2.

b.consumption

3.

c.exchange

4.

d.internal

5.

e.purchase


Marketing as a recognized discipline grew out of which two other
disciplines?
1.

a.economics and psychology

2.

b.economics and accounting

3.


5.

e.astrology

Two factors should be considered when trying to understand how
important serving customers well should be to any given organization.
The first factor is the competitiveness of the marketing environment, and
the second is the _____.
1.

a.price charged for the product or service

2.

b.income level of customers

3.

c.social impact

4.

d.dependency of the marketer on repeat business

5.

e.objectives of the marketer



a.marketing

2.

b.consumer behavior

3.

c.cognitive psychology

4.

d.social interaction

5.

e.consumption

A description for a marketing course in a college course catalog states,
“This course represents the study of consumers as they go about the
consumption process.” What course is this best describing?
1.

a.Consumer Marketing

2.

b.Value-based Marketing

3.

5.

e.anthropology

_____ represents the process by which goods, services or ideas are used
and transformed into value.
1.

a.Value transfer

2.

b.Cost conversion

3.

c.Benefits conversion

4.

d.Consumption

5.

e.Marketing

Social psychologists focus on the _____.
1.

a.intricacies of mental reactions involved in information processing


2.

b.interpretive

3.

c.quantitative

4.

d.structured

5.

e.focused

The physical parts of a product are known as _____.
1.

a.benefits

2.

b.elements

3.

c.attributes


A product is defined as _____.
1.

a.a potentially valuable bundle of benefits


2.

b.physical good offered to satisfy a need

3.

c.an item offering perceived value to a target market

4.

d.a resource allocated toward satisfying a felt need

5.

e.benefit offered for exchange

Walmart’s supply chain is as efficient and as economic as possible, which
allows it to offer lower prices than competing retailers. With only a few
exceptions, Walmart offers the same basic products in all of its stores,
even worldwide. What orientation does this illustrate?
1.

a.market orientation



c.production orientation

4.

d.sales orientation

5.

e.outward orientation

Which type of research includes tools such as case analyses, clinical
interviews, focus group interviews, and other tools in which data are
gathered in a relatively unstructured way?
1.

a.quantitative research


2.

b.qualitative research

3.

c.soft research

4.

d.preliminary research

1.

a.Quantitative

2.

b.Qualitative

3.

c.Interpretive

4.

d.Initial

5.

e.Final

Which of the following is a demographic trend shaping consumer
behavior patterns?
1.

a.family size is increasing

2.

b.households increasingly include two primary income providers


d.depth research

5.

e.dynamic research

When consumers study consumer behavior, they should come to make
better decisions. Which of the following can be helpful in enlightening
consumers?
1.

a.Consequences associated with poor budget allocation.

2.

b.The role of emotions in consumer decision making.

3.

c.Avenues for seeking redress for unsatisfactory purchases.

4.

d.The effect of the environment on consumer behavior.

5.

e.All of the above.

All of the following are examples of product attributes EXCEPT _____.


3.

c.market compression

4.

d.changing demographics

5.

e.changing communications

A company embracing differentiated marketing will _____.
1.

a.offer the same basic product to all market segments

2.

b.adopt innovative production processes to gain efficiency and economies of scale

3.

c.specialize in serving one market segment with particularly unique demand
characteristics

4.

d.focus marketing efforts on the largest market segment


a.regression and cluster analysis

2.

b.psychology and sociology


3.

c.phenomenology and ethnography

4.

d.primary and secondary

5.

e.qualitative and quantitative

Which of the following is based on the belief that firm performance is
enhanced through repeat business?
1.

a.acquisition marketing

2.

b.outward marketing


5.

e.high unemployment rate

All of the following are examples of touch points EXCEPT _____.
1.

a.a consumer placing an order over the telephone

2.

b.a customer asking an attendant for directions at an amusement park

3.

c.a consumer replying to a request sent in an email by a company

4.

d.a consumer watching a television commercial

5.

e.a guest checking into a hotel


Obtaining resources from consumers in return for the value they create is
a basic tenet of _____, which is a theory explaining why companies
succeed or fail.
1.


c.samples are typically large to produce generalizable results

4.

d.descriptive and causal research designs most often used

5.

e.results are subjective

The ultimate hallmark of success for a business is _____.
1.

a.maximum profits

2.

b.maximum sales

3.

c.long-term survival

4.

d.short-term sales

5.


shoppers in stores. From that, she develops an understanding of what
motivates shoppers. What type of research is Kayla performing?
1.

a.quantitative research

2.

b.interpretive research

3.

c.soft research

4.

d.sociological research

5.

e.independent research

_____ refer to direct contacts between the firm and a customer.
1.

a.Touch points

2.

b.Intersections


d.product marketing

5.

e.undifferentiated marketing

What is the difference between qualitative and quantitative research?
1.

a.Qualitative research is used for hypothesis testing, and quantitative research is
only used for descriptive analyses.

2.

b.Quantitative research is longitudinal, and qualitative research is cross-sectional.

3.

c.Qualitative research is researcher dependent, and quantitative research is not.

4.

d.Quantitative research is researcher dependent, and qualitative research is not.

5.

e.Quantitative research results in primary data, and qualitative research results in
secondary data.



b.Phenomenology

3.

c.Ethnography

4.

d.Conjoint analysis

5.

e.Grounded theory

True - False Questions


A researcher measuring consumers’ attitudes toward different brands on
a scale ranging from 1 (very negative) to 5 (very positive) is using
qualitative research.
1.

True

2.

False

The Internet has made geographical distance almost a non-issue.


True

2.

False

Companies must deal only with geographical distances when operating in
different countries.
1.

True

2.

False


Qualitative research better enables researchers to test hypotheses as
compared to quantitative research.
1.

True

2.

False

An exchange is the acting out of a decision to give something up in return
for something of equal value.

1.

True

2.

False

A product is a potentially valuable bundle of benefits.
1.

True

2.

False


While consumer behavior refers to human thought and action, it is not
considered a field of study.
1.

True

2.

False

Cognitive psychology is helpful in understanding how consumers process
information from marketing communications such as advertisements.

individuals.
1.

True

2.

False

One theory explaining why companies succeed or fail is attribution
theory.
1.

True

2.

False


Consumer behavior represents the process by which goods, services, or
ideas are used and transformed into value.
1.

True

2.

False


Costs involve more that just the price of the product.
1.

True

2.

False

Consumer behavior is the set of value-seeking activities that take place as
people go about addressing realized needs.
1.

True

2.

False


Consumer behavior can be thought of as the actions, reactions and
consequences that take place as the consumer goes through a decision
making process, reaches a decision and then uses the product.
1.

True

2.

False

False

The final step in the consumption process is satisfaction.
1.

True

2.

False

Trends shaping the value received by consumers include
internationalization, technological changes, changing communications,
changing demographics, and the changing economy.
1.

True

2.

False


There are several approaches to studying consumer behavior, but most
researchers agree that the interpretive approach is the best.
1.

True

2.


False

A highly competitive marketplace in which consumers have many
alternatives is more likely to result in better customer service than a
marketplace with little competition.
1.

True

2.

False

Two common interpretative orientations are psychology and sociology.
1.

True

2.

False


The basic consumption process involves a consumer assessing the costs
and benefits associated with a choice.
1.

True



2.

False

Data generated from qualitative research are considered “researcherdependent.”
1.

True

2.

False

The basic consumption process begins with the consumer recognizing
that he or she wants something new.
1.

True

2.

False