Developing distribution channels for Viet Tinh
Anh Joint Stock Company to boost the sales of
the imported LEGO Toys
Đỗ Thu Hằng
Khoa Quản trị Kinh doanh
Luận văn Thạc sĩ ngành: Quản trị kinh doanh; Mã số: 60 34 05
Người hướng dẫn: Dr. Nguyễn Thị Phi Nga
Năm bảo vệ: 2011

Keywords. Quản lý tiếp thị; Kinh doanh; Đồ chơi; Phân phối sản phẩm
Content
TABLE OF CONTENTS

ACKNOWLEDGEMENT
ABSTRACT
TÓM TẮT
TABLE OF CONTENTS
LIST OF FIGURES AND PICTURES
LIST OF TABLES
INTRODUCTION
1. Significance of the Topic
2. Literature Review
3. Objectives of the Thesis
4. Scope of the Thesis
5. Research questions
6. Research Methodology
7. Expected Results
8. Structure of the Study

CHAPTER 1: GENERAL THEORETICAL BACKGROUND


2.4.2. Subjective factors

CHAPTER 3 SOLUTIONS TO DEVELOP DISTRIBUTION CHANNELS FOR VIET
TINH ANH JSC TO BOOST THE SALES OF THE IMPORTED LEGO TOYS
3.1. Business objective and business strategies of Viet Tinh Anh JSC in the coming
years
3.1.1. Business objectives and business strategies of the company
3.2. Suggestions to develop distribution channels for Viet Tinh Anh Joint Stock
Company
3.2.1. Strategic solutions
3.2.2. Specific solutions
CONCLUSION


REFERENCES
APPENDIX

References
Vietnamese
1.
MA. Anh, Ngo Tran Anh, Marketing Management Lecture.
2.
Dr. Ngo Tran Anh and MA. Nguyen Tien Dung , Proposal for Graduation Thesis,
Faculty of Economics and Management, 2006.
3.
MA. Nguyen Tien Dung, Marketing Management Lecture.
4.
MA. Le Thi Phuong Hiep, Business Operation Assessment, Science and
Technology Publishing House, 2006.
5.


Paul Christ, Know This: Marketing Basis, Sep 6, 2008
Philip Kotier and Gary Armstrong, Principles of Marketing, 13th edition, Jan 7,


Websites

17.
18.
19.

http://www.articlesnatch. com
http : //www.researchandmarkets .com
www.viettinhanh.com.vn