PHÂN TÍCH BA LỢI ÍCH CƠ BẢN MÀ CHIẾN LƯỢC SẼ MANG LẠI
CHO DOANH NGHIỆP

Business Strategy as a direction, a direction to help organizations overcome this
turbulent market, reached a major effort in the future and its possibilities. This is the
result of scientific research on the basis of the business practices of many companies. It
really is a product of scientific management, because if the organization is to build a good
business strategy, they would have been better to prop forward.
Three basic benefits that strategic will bring business, if the business build a true
strategy
The first: Business strategy to create a solid basis for the formulation of policies and
decisions of business consistent with market volatility.
The second: Business strategies contribute to improving the efficient use of
resources enhanced the competitive position of the business to ensure the sustainable
development of enterprises.
The third: Business strategy to help businesses understand and take advantage of
business opportunities, and proactive measures to overcome the risks and threats in the
market competition. And help identify business goals, its direction as a basis, the lodestar
for all business activities of enterprises.
Therefore, the business strategy related to the objectives of a business, the strategy is
built to help businesses achieve these goals. But business strategy is related more to how
a business can compete successfully in a particular market. It relates to the strategic
location of the choice of products to meet customer needs, gain competitive advantage
over competitors, exploiting and creating new opportunities v.v…
Follow Fred R.David “Business strategy is the means to achieve long-term goals.”
We can say business strategy is the means to help businesses achieve long-term
goals. Business strategy not to point out the specific way, but it is a general program, the
solution most effectively mobilize resources to implement the objectives identified.
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in the development, creating competitive advantages of the company, the company has
built strategic business for his company in 2012 -2016 to this company was nearly halfway and found that the business strategy of the company has made successful of Lung Lo
3rd One Member Company Limited, now a day.
In this article I would like to present some policy that Lung Lo 3rd applied in its strategy
to get the right direction of the company today and the future
The strategy was developed and implemented to achieve success today is
“BUILDING BUSINESS STRATEGY OF TUNNEL CONSTRUCTION

SERVICES FOR LUNG LO 3 ONE MEMBER COMPANY LIMITED PHASE
2013 - 2016.”
In its strategic Lung Lo 3rd had analyzed, evaluated macro environment, micro
and internal environment of the company from which recognize the opportunities and
threats from the business environment; strengths, weaknesses affect the development
tunnel construction services of the Company.
- Develop targeted business strategies tunnel construction services for the
Company from 2012 through 2016 and proposed implementation plan strategic goals that
help develop sustainable company in a competitive environment and integration.
With the advantage over twenty years experience in the field of construction and
installation, tunnel construction, detection and handling of explosive mines, the company
has been the 3rd Lung Lo investors appreciate, Lung brand Lot has prestige at home and
abroad. Right from its inception, the company has set a target leading to it's existence:
Closely held steadfast, QUALITY - EFFECT - PRESTIGE in business. This is the
company's platform for the development of tunnel construction works - a required field
experience, high construction capacity, modern technology, innovative, skilled staff and
high-tech , to analyze and assess a number of competitors have the ability to compete
with existing companies and future.
And of course Lung Lo 3rd One Member Company Limited also recognize the
threat of potential competitors is heavily dependent on the sector barrier penetration .

leadership in recent years the company was awarded the special work in the tunnel next
time the Company will focus its resources on the Metro subway construction - Hanoi ,
Ben Thanh tunnel work - Join Nuong , the tunnel project Xepian - Xenamnoy ( Laos )…
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There are successful today thanks in part to correct the direction of leader’s Lung
Lo 3rd, He has captured the market economy - and noticed the ongoing globalization
very strong: The process of globalization, international economic integration, enabling
businesses to build an environment of Vietnam business schools and a more dynamic
markets beyond national borders.
Plus knowing encourage the development of the underground tunnels of the
Government: Our country is growing, however, with the current status of infrastructure
at present is unable to meet to develop it. Moreover, Vietnam is a country densely
populated, especially in the big cities leading to overcrowding. Therefore, the demand
for underground works, tunnels becomes more urgent than ever. The government is
promoting the development of underground tunnels across the country so 3rd Lung Lo
is facing great opportunities to expand production and develop the company's business.
- Competitiveness of the domestic construction companies is not high: in
addition to a number of large corporations on building: VINACONEX, LICOGI, SONG
DA… capacity, most of the remaining construction company in Vietnam today is not
the real opponent of the Lung Lo 3rd. Construction schedule, the weakness of labor,
machinery and outdated technology, poor ... experience is the factor that is difficult for
companies to compete with Lung Lo 3rd One Member Company Limited capacity, most
remaining construction companies in Vietnam today is not the real opponent.
Construction schedule, the weakness of labor, machinery and outdated technology, poor
... experience is the factor that is difficult for companies to compete with Lung Lo 3rd.
And one more strategy is right that is for human resources strategy
Lung Lo 3rd personnel work is considered one of the critical, important to develop, so
staff of the company has always been focused on quality with suitable quantities,

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Demining commander

30

3

Electric Engineer

4

4

Civil and industry Engineer

18

5

Bridge construction Engineer

27

6

Architects

3


1

Dr.

1

2

Masters

3

3

Bachelor Economics

32

III

Bachelor of Foreign Language

2

IV

Technical Finance of College

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efficiency of the business. Although the construction industry, the use of direct channels
are the best but companies should also expand its distribution channels as developing
indirect channels to create more favorable conditions for contact clients in negotiations
with company:
-

Opening of a branch in the local.

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Improve the ability to grasp and master the information market by building teams
of task relationships, collaboration information search.

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Expanding and maintaining relationships with existing customers. Paying attention
to the activities, establishing marketing department, investigate and explore
markets.

HR Solutions
To ensure a stable human resources for the company's development strategy until
2016, the 3rd Company Lung Lo must always pay attention to recruitment to selected
candidates have the skills and qualifications match case, has experience working with
devotion and common aspiration for leadership development company, willing to pay
high costs (wages), in order to meet current needs and development in preparation for the
strategy in the future. In addition, attention should be paid to training for employees,
especially our staff key to workforce resources to help leaders effectively implement

increasingly   important   and   is   one   of   the   most   important   factors   determining   the
attachment,   productivity,   quality   and  efficiency   of   employees   working   for   businesses
(along   with   factors   on   wages).   Therefore,   the   construction   a   professional   working
environment need to set up a priority in the strategy of the company. Besides the work
done is in the process of building a professional working environment, such as work time,
uniforms, fully equipped catering equipment for the job, build solidarity between people
company employees ... should implement the following: 
+   Construction   work   atmosphere   friendly,   close   to   the   leaders   between   staff,
between departments and between employees at the same time enabling employees to
share thoughts, their aspirations to create the most comfortable thought, to maximize
their own power. 
+ Construction work environment of healthy competition to motivate development
by enhancing the capacity of an official work and workers. 
­ Ensure regime for workers: Company needs to focus on the regime for workers
such as social insurance, health insurance, and allowances clearly …
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Technology development solution
Increased mechanization of tunnel construction: investment in machinery and
equipment for construction of modern tunnel, namely: investment synchronized series of
construction machinery and modern equipment manufactured by the company Celebrity
of the G7 countries as: Atlass Copco - Sweden, TAMROCK - Finland, Volvo,
Caterpiler ... tunneling technology applied in accordance with the most modern methods
of NATM world like Austria, drilling technology full face…
- Strengthen the research and application of new construction techniques: a new
application technique tunnel construction work is very clear in improving the quality of
construction and speeding up construction as well using alloy materials do drills, drills to
improve form to increase drilling speed; exploding research design optimization, capacity
controlled drilling machine, drilling capacity building exploding under computer

financial crisis and global economic recession, the price of raw materials together with
fluctuating exchange rates soared, affecting business plan as well as reduce the
performance of the company due to material accounting for over 60% of the product cost
units. So the solution is given:
+ With the number of suppliers of raw iron, steel, cement relatively more on
market: should negotiate with suppliers to purchase raw materials cheapest.
+ Develop financial plans realistically plan to buy raw materials to meet
production requirements. Develop financial plans to start construction plan that
consuming products from production planning, material planning appropriate.
-

Reduce material wastage norms of materials in the construction process.

-

Reduce labor costs.

-

Use new technology in hydropower tunnel construction and tunnel traffic

CONCLUSION
Develop strategy for the company is the first task of every business. In the market
economy has many opportunities but also many challenges, manufacturing enterprises
and business to survive and grow, the need to map out a direction appropriate to the stiff
competition in the market mechanism. Direction is the development strategy for the
company.
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