How to Rapidly Create Products Your Customers Will Love


60 SECOND RECAP
•••••••••••••

~ YOUR GAME PLAN:

Idea Mapping, The Immersion Strategy, Your Profit Playbook

~ YOUR AUDIENCE:

Content That Sells, The Art of Authentic Self-Promotion,
Your Lead-Generating Website

~ YOUR PRODUCT:

The Psychology of Monetization, Blue Sky Brainstorming,
Pricing, Packaging, & Positioning

. .- NOW:

Your Minimum Viable Product


HAT YOU'LL LEARN IN THIS LESSON
•••••••••••••

~

The #1 thing you should do first if you want to rapidly speed up the product

We've created our website and are authentically promoting our remarkable material
to others

~

We've selected a product topic and spent some time fleshing out its pricing,
packaging, & positioning

~

Now let's talk about exactly how to create your first product


THE I

T PRODUCT PORTFOLIO

VEARl

VEAR2

VEAR3

J0B

ELITE
VEAR4

YEARS




NEXT, NAME YOUR PRODUCT
•••••••••••••

~

Keep it as clear and straightforward as possible

~

One formula that I like: Short & memorable followed by a 3-part subtitle

Examples:
~

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

~

Ramit's 6-Figure Consulting System: Advanced Strategies for Getting Better Clients,
Doubling Your Revenue, and Building Bulletproof Systems to Control Your BusinessAnd Your Time


MORE EXAMPLES OF
GREAT PRODUCT NAMES
•••••••••••••

.. The Truth About Abs
. ,. Wake Up Productive


I

I~

¥o . ave - blog1

_ia :

you na,ve no ing o

Vou have a b og l roducts ~ and services

You1 ave a

blog~

1

no~~t

II
ing iis sell ing1

productsf a d serv ces{ bu you, ant more sales


Why Your Opt-In Is SO Damn Important
• If you have a business (online or offline), your business IS your
customer list. No customers no business

LONG!

james
OK so it has been an intense few days. I had 9 hard yes
answers on payment so I decJde~d to go forward anyway. Made

1 9 videos (over 2 h total). Put them o~ n Wistia, embedded t he
V 1ide~os on a single page. Went back to 5 of the people who
were firm yesses, of(tered them the chance to be a beta tester
at a ~discounted pr·ce so long as they are OK with fi ing out a
detailed survey in 2 weeks and po~ ssibly a phone call. Fifteen
minutes later I have a sale.
1


LIGHTNING ROUND: PRODUCT

&A!

•••••••••••••

"How long should my product be?"
At a minimum, aim for 1 hour of content (3+ if it's a higher priced product)
"Do I need to get this designed?"
Not for an MVP. As you grow, you can invest in logos and templates


LIGHTNING ROUND:
PRODUCT &A! PART 2
•••••••••••••

We'll cover all this in the Sales module for now, just focus on your product!


ACTION STEP #1

~

Outline your Table of Contents and come up
with a name for your product

~

Create Keynote or Powerpoint decks for each
of your lessons

~

Finally, screencast your videos and create
your product!

Time: 10 hours (worksheet provided)