Marketing Strategy for welding and cutting products in Namviet company
ACKNOWLEDGEMENT
ACKNOWLEDGEMENT
First and foremost, I would like to thank you all Nam Viet Trading and construction
investment joint stock Company's leaders and staff for their help during my study
field and writing this report.
Sincere thanks should be expressed to the lecturers and professors who have devoted
their best in taking charge of the class of TATM6 - A1 Foreign Trade University
The writer’s appreciation is to Ms Tran Thi Lan Huong (M.A) for her kind
supervision and suggestions in preparation and writing the report.
Gratefulness is to the readers also, whose feedback will help much in improving the
report.
Writer
Dam Thi Le Minh
Field study report – Dam Thi Le Minh
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Marketing Strategy for welding and cutting products in Namviet company
INTRODUCTION
In a market economy, to succeed in business, enterprises must have effective
marketing activities. Distribution strategy emerged as an important marketing tool to
help companies create and maintain long-term competitive advantage in the market. It
focused on system administration of the company’s marketing channels in the market
for product consumption.
Start with the rhythm of development trend of the economy; hopefully bring
the best products, perfect customer service.

After many open fields and new business, because growth and development of
its future development and to create momentum for a new powerful company, joint
stock company investment and commercial construction Nam Viet was born.
Namviet was separated from Cavico Constructions Main Power and Service joint
stock Co,

Namviet Trading and Construction Investment joint stock company is a
new company established in July 24, 2009 and inherited the system from the
customers of company Cavico CMS.
Telephone: (84) 4 379 323 03
Fax: (84) 4 379 323 02
Email: [email protected] website: navicon.vn
b. Business field
The main industries:
Trafficking machinery, equipment and spare parts.
Building materials business
Transportation
Mining
Broker dealers and auction
Installation of machinery and industrial equipment
Construction of public works and civil
Business and production chemicals
2. Customers information
Now, Nam Viet is focusing on internal cavico customers system to sell cements,
equipments as Namviet start to business and some key customers they are Lilama
Corporation, Petro Shipyard Corporation.
3. Business products
a. Cement
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Marketing Strategy for welding and cutting products in Namviet company
Nam Viet Co is distributor for Dong Lam Cement Factory, Fico Cement Factory,
Phuc Son Cement Factory.
b. Industrial Equipments and machine
NAVICON supplies solutions for profession welding, cutting field, equipments
and spare parts for welding, cutting – main supplier of Uniweld Corporation in

Field study report – Dam Thi Le Minh
High Quality
Products
Enthusiasm
Services
Prompt
Delivery
Competitive
Pricing
Cu sto me r’s
be nefit s
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Marketing Strategy for welding and cutting products in Namviet company
5.
Organizational chart
Organizational chart
Task of Board of Management: Board of Management responsible for capital
investment and direction and control of all activities of the company through its
meetings and the annual report from the Director as well as periodic management.
Task of Director: Director operate directivity all activities of the company and
response to the Board of management activities of the company's such as interest,
lost, turnover, human resource and set up a new business plan.
Task of Vice Director: Vice Directors consult to Director and Board Manager to
manage all marketing strategies for specific business directly, in charge of all works

Construction and installation Department: is not formed, the border is Dept for future
development of NamViet in three years.
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Marketing Strategy for welding and cutting products in Namviet company
CHAPTER 2: MARKETING STRATEGY FOR THE WELDING &
CUTTING PRODUCTS IN NAMVIET.
A. MARKETING RESEARCH ENVIRONMENT
I. INVIRONMENTAL MACRO ECONOMY
1. Environmental Government
a. Advantages
Foreign investment has reached high levels, primarily focused on infrastructure, high
capital disbursements, and use to buy equipment, high quality standard and high
technique.
There are many opportunities to win more contracts and preferential tax
ODA has committed more than $ 5 billion for Vietnam in 2009.
FDI, in 2008, about 11 -11.5 billion of capital was made. According to the Ministry
of Planning and Investment, the current registered capital of the period 2007-2008 is
high due to latency so that these projects will be implement in 2009 and after years.
FDI capital flow in 2009 is not much but their quality will be better in and focus on
the system infrastructure, major projects, using high technology and have ability to
create competitive products. (Excerpt from the book publisher's information release in
June 2009)
b. Disadvantages
we are still in the crisis period, inflation in 2009 is expected about 15%.
Market welding & cutting machine went into low-level saturation, factories and
companies bought enough equipment for workshops.
2. Environmental industry
a. Advantages
Through market research showed that although the welding machine market compete

Competitors is divided into two regional markets:
Ho Chi Minh: There are about 25 large companies including the direct production
companies and trading companies more productive factory and assembly. In there
these five companies are strongest.
Sun Korean companies and TB WELDTEC: The team of mechanical engineers,
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