Chapter Three
Chapter Three
Digitizing the Business:
e-Business Patterns
www.ebstrategy.
com
2 -
© e-Business Strategies,
Inc.
e-Channel
e-Channel
e-Portal
e-Portal
e-Market Maker
e-Market Maker
e-Business Patterns:
e-Business Patterns:
The Structural Foundation
The Structural Foundation
Pure-E “Digital Products”
Pure-E “Digital Products”
Click-and-Brick
Click-and-Brick
Table of Contents
Table of Contents
www.ebstrategy.
com
3 -
© e-Business Strategies,
Inc.
e-Business Patterns: Structural Foundation

–
To trigger new e-business structural designs
–
Resulting new business models form the basis for
next gen corporate strategic planning
Sadly: Many companies still not taking the digital
world seriously
www.ebstrategy.
com
5 -
© e-Business Strategies,
Inc.
e-Business Patterns: Structural Foundation
e-Business Patterns: Structural Foundation
Bottom line: We are still in early stages of the e-Business
revolution
–
There have been and will be moments of extreme optimism;
also moments of extreme pessimism
–
What is certain is that it is creating opportunities for
companies willing to adapt
–
For others, it represents a destabilizing threat to the status
quo of business-as-usual
–
When all is said and done, we’ll find big corporate winners
join ranks of premiere companies in the world
Aim of this chapter
–

www.ebstrategy.
com
7 -
© e-Business Strategies,
Inc.
Going Digital
Going Digital
In mid 1980s, it was Wal-Mart
–
Not what business are we in, what business should we be
in?
–
Wal-Mart turned from retailer into supply chain expert
–
Offered right product mix at right store
In mid 1990s, it was new entrants who rose to challenge
almost every leading company
–
Questions about customer and business model, not
processes, thus challenging sentiment of early 1990s among
leading companies
–
AOL vs. CompuServe and Prodigy
–
Dell vs. Compaq and IBM
–
EMC vs. IBM and StorageTek
–
Sun Microsystems vs. HP and Silicon Graphics
www.ebstrategy.

today’s business by taking advantage of recent
technological innovations
E-Business can change the way companies
interact with customers, communicates, sells,
purchases, manufactures, and develops
products
Asking a new question not only produces new
answers but also reinvents the game
Result: a cost advantage that’s not 10 percent
better than competitor’s but rather many fold.
www.ebstrategy.
com
10 -
© e-Business Strategies,
Inc.
•
What models are better suited to take advantage of new
business opportunities?
•
What business processes need to change?
•
How do you move from existing model to an e-model
reflecting your firm’s organizational readiness?
•
What are the challenges management must face when
executing the new business model?
Analyzing the Environment
Analyzing the Environment
•
What is the new opportunity based on certain

the marketplace
www.ebstrategy.
com
11 -
© e-Business Strategies,
Inc.
Focusing on the Whole Picture
Focusing on the Whole Picture
•
Basic efficiency,
effectiveness
enhancements
as the selling
becomes E-enabled
•
Selling
goods/services
•
Payment/settlement
enhancements
•
Traditional business
transferred to the
Net
•
Rise of new
intermediaries
•
New forms of supply
chain integration

Inc.
e-Channel
e-Channel
e-Portal
e-Portal
e-Market Maker
e-Market Maker
e-Business Patterns:
e-Business Patterns:
The Structural Foundation
The Structural Foundation
Pure-E “Digital Products”
Pure-E “Digital Products”
Click-and-Brick
Click-and-Brick
Table of Contents
Table of Contents
www.ebstrategy.
com
13 -
© e-Business Strategies,
Inc.
Transaction
Transaction
Enhancement
Enhancement
Transaction
Transaction
Enhancement
Enhancement

14 -
© e-Business Strategies,
Inc.
Transaction Enhancement
Transaction Enhancement
Augments or replaces the old transaction method
–
Home Depot
In most cases, does not alter other aspects of the process
Sometimes, more technically savvy companies may gain
business from other firms, thereby altering the identify of
players in the channel
–
Dell
–
Gap
Consumer
Electronic Transaction
Manufacturer