Chapter Eleven
Chapter Eleven
Business Intelligence:
The Next Generation of
Knowledge
Management www.ebstrategy.
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Introduction
Introduction
Knowledge neither product nor capability; a critical
framework of a fully evolved information economy
–
WalMart has a 100-terabyte data warehouse to monitor and
capture each transaction in each store for better inventory
mgmt; improved collaboration with supplier; merchandise on
individual store basis; and to provide superior shopper
satisfaction
–
Success from anticipating customer needs before they do
First gen e-business apps focus on buying and selling
goods via Web
Second gen apps focus on gaining insights from
organizations’ data collected from each transaction
–
Customer loyalty, enhance profitability

Support Portals
Extranets & Inter-Enterprise Portals
E-commerce & Click Stream Analysis
Wave 1
Wave 2
Wave 3
Wave 4
Business Intelligence
Wave 5

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Wave 1: Group Memory Systems
Wave 1: Group Memory Systems
Sharing of info throughout the company
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Buzzword of 90s
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Discussion boards, bulletin systems, corporate
intranets
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Instant access to data and reporting info that had
previously taken days or weeks to obtain
–
Core: Lotus Notes and Instraspect apps
Failed to live up to promise
–

have been captured, not exploited to fullest extent

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© e-Business Strategies,
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Wave 3: Extranets and Interenterprise
Wave 3: Extranets and Interenterprise
Portals
Portals
Fast info access, customized data and
responsiveness driving extranets
–
New requirements: manage huge data volumes,
data breadth coverage, cross-platform support,
response-time speed, and broad range of interface
choice
–
DaimlerChrysler
Extranet apps encourage trading partners to
improve profits by managing inventories in
supply chain
–
preferential treatment for visibility
–
Lexmark

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Wave 4: e-Commerce and Click Stream
Analysis
Analysis
Knowledge Portals
–
Brio, Business Objects, Cognos, DataChannel,
Plumtree, Portera
–
Call center mgrs to understand historical service
trends and customer service patterns, identify
problem areas; ultimately increase customer
retention rates

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© e-Business Strategies,
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Wave 5: Business Intelligence
Wave 5: Business Intelligence
Data analytics, coupled with broadcast engine
technology, foundation for proactive business
intelligence
–
Anytime, anywhere, any place
BI is proactive and data driven
–
Automates delivery of info to customers using exception
conditions and recurring schedules as triggers for
communication