Download Đề tài Nghiên cứu thị trường cho tour du lịch trăng mật miễn phí



CONTENT
I. Executive summary 2
II. Description of the problem 2
III. Research methodology 4
1. Secondary data 4
2. Primary data 4
3. Total cost of the research 5
IV. Research study results 5
1. Business law and tourism industry 5
2. Wedding anniversary demand on the Internet 6
3. Target market and their demand on our services 8
4. Ha Long – a great destination for couples 11
5. Competitors 12
V. The implications of the results 16
1. Business environment 16
2. The demand on our services 16
3. Primary and secondary market 17
a. Primary market 17
b. Potential market 18
4. Our core services 18
5. Competitors 20
6. Promotional ideas 20
 
 


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Tóm tắt nội dung:

rty
+ a wedding anniversary tour
- How much are they willing to spend on our services?
- When do they buy?
- What do they expect for
+ A wedding anniversary party
+ A wedding anniversary tour
Effective advertising method
- Which sources do they use to find information about these services?
To have effective promotional method to attract customers
Characteristics of target customer
To understand some psychological factors and buying behavior
Observation and websites
Product
- Describe the services our
Conduct a suitable
Survey sheet
business will provide.
market
Competitor
- Who would be competitors in the short term and long term?
- Attitudes of competitors’ users
- Measure customer satisfaction and dissatisfaction of competitors
- Strengths and weaknesses of competitors
To do better than competitors and survive in this competitive environment
Interview directly
Research methodology
Secondary data
Two members of our group were responsible for searching information on several credible websites and newspapers as well.
Primary data
Using the survey sheet
When did the survey be given?
After Hung King’s festival day (15th April, 2011)
Where did the survey be given?
Offices at which our parents and relatives is working. These are:
Viet Nam bank for agriculture and rural development
Viet Nam maritime commercial joint stock bank
Electricity of Viet Nam (EVN)
Military Bank
Newspaper of Family and Society
Who did we survey
People who were surveyed: Have high income (more than VND 7 million/ month)
Number of people were surveyed: 280 people
Survey sheet (can be seen on the final page)
Interview directly
Contact methods:
Yahoo messenger
Face book
Telephone
Face to face
The number of interviewees: 25 people.
Total cost of the research
Method
Cost (VND)
Internet
Email
0
Face book
 0
Yahoo Messenger
 0
Websites
Phone call ( about 2 hours)
18,000
Print questionnaire sheet ( 300 sheets)
70,000
TOTAL
88,000
Research study results
Business law and tourism industry
Business law
According to “Business law” adapted from July 2006, government encouraged every citizen to run business to enrich themselves and society.
Macro information
Collected data
Sources
Population of Viet Nam
87.000.000 ( March, 2011)
Population of Ha Noi
6.913.161 (in 2010)
Number of households in Ha Noi
1.702.552 (in 2010)
GDP per capita of Ha Noi
USD 1,950
DanTri news
(7th December, 2010)
The growth rate of tourism industry
11% (in 2010)
Baomoi.com
Number of Ha Noi’ foreign tourists
1.2 million (in 2010)
Some favorite destinations
Ha Long, Phu Quoc, Nha Trang, Phan Thiet,…
Wedding anniversary demand on the Internet
Comments on the Internet present the fact that there is a high demand on organizing a wedding anniversary. Lots of people want to organize a wedding anniversary for themselves, even sons and daughters want to celebrate this special day for their parents.
Here are quotations from several forums
“ I want to celebrate my 45th birthday and our 20th wedding anniversary, both of which are this October. What would you recommend?? What travel agency should I choose? Do they have this kind of tour?” – said, CuongeSc from www.webtretho.com
“We started dating in the fall of 1999, so a year from now we will have been together for ten years. I can’t wait until our tenth anniversary, though. What a happy life is with this man! We want to plan ahead and make reservations at a good resort or location. 
Our current guidelines:
Family Friendly
Reasonably priced, or even Cheap! (Some ability to make meals a plus.)
No more than maybe 3 hours from home? Some flexibility here, since the cheaper the location, the more worthwhile the drive/time committed.” – said, Dakuwashinzen from www.ttvnol.com
“Need Advice on How the Celebrate 2Nd Wedding Anniversary with Low Budget
this year will be our 2nd wedding anniversary and we both were working new jobs on our first anniversary not to mention I was also happily prego last year & couldn’t pop the champagne. Our ideal anniversary would be an enjoyable not to mention memorable anniversary but for a reasonable rate, so we need Giúp on deciding what to do besides sleeping it in and out” – said, dothihuyentrang from www.naungon.com
“I need help. My husband and I will celebrate our 20th wedding anniversary in Dec. and want to take our family on a memorable trip. We have 3 grown children. We thought of a trip to the beach but have a 5 years old daughter with severe diabetes who has motion sickness so no long air trips. We are also concerned about a cruise as she gets seasick also. Any suggestions? We prefer something far away from Ha Noi. Many thanks” – said, Violetmoon_157 from www.tcan.com
“I want to do something special….do I do a party for a 10 year anniversary? Where do I have it, at home or at a hall? It is in September….where do I begin??? I’m little bit confused! Should I introduce my friend and family? Is there any company specialize in organize this kind of event?? I need some help!!!!!!!!!!!” – said, Goddess of love from www.webtretho.com
“Wedding anniversary help. . .Its our 8th wedding anniversary on the 29th and we'd love to do something but have limited money. . ., no babysitter , no experience and I really don’t want to cook my anniversary too and I cook every day. Has anybody has some experiences? What should I do??” – said, Echipk1 from www.ttvnonl.com
“I need anniversary ideas!!. . .My hubby and I are celebrating our 3 year anniversary at the end of the month (June)...I know 3. . . years isn't a "large" anniversary, but each year to me is BIG... especially at this day in age... What . . . are some ways you celebrated anniversaries?? I need ideas! I need help??” - said, Linhpham_elegent from www.ttvnonl.com
“I am going to celebrate our 1st anniversary. . .My husband and I are approaching our first anniversary, we want to do something to celebrate. . . was hoping some of you would share some of the things you've done for anniversaries, so we can get ideas and support : ). Thanks a lot!” – said, Johnydeep_mylove from www.zing.vn
“A little wedding anniversary help!. . I'VE ALWAYS DREAMED OF HAVING A WEDDING ANNIVERSARY! But I don’t know how. How to organize this event? How many people should I invite? How would I decorate?? I need some help!!!” – said, Haianhpham from www.amthucvietnam.com
“This upcoming April will be the 25th wedding anniversary of my parents, and I wish to plan a classy surprise party for the both of them. I need some ideas on themes that will be fun, but still remain fairly sophisticated. I am planning on inviting many of their friends, for I feel that it would make the occasion more meaningful to them. Anyone have any ideas on where I should start!?I want to plan a surprise party for my parents’ 30th wedding anniversary. I need Giúp with everything...Any ideas?” – said, Transon.english.ftu from www.ttvnol.com
Target market and their demand on our services
Question
Answer
Percentage (%)
Comment
1
A
74,29
- Large number of short- term customer
- A certain number of long-term customer
This result shows that the market is quite practical for our company to conduct our plan.
B
25,71
2
A
76,14
- Most of customers show that they are willing to accept and support our service, which makes our idea become more practical, suitable for the market demand and attract great attention once it is launched.
- 18, 14% is still considering, which implies that our company need to improve our advertising strategy to reinforce and increase the belief, the loyalty of customers. Besides, we should also provide more information about our service to the market.
- 5, 72% want to ignore this service. This means that 5, 72% here is not out potential customer. However, in fact, with a reasonable and attractive marketing strategy, our company still can change their attitude to this service and make them use the service.
B
18,14
C
5,72
3
A
62,86
- The majority wants to spend their anniversary
B
27,14
with their partner only
According to this data and our own ability as well, our packages should be narrowed in order to suitable for customer wants and also suitable for our own resources.
- Besides, if can, we will expand our packages in the near future.
C
10
4
A
14,29
This emphasizes that the idea of organizing a wedding anniversary including a trip and a dinner is greatly suitable for the market demand.
We also prepare some small gifts for our customers, and give them on that special day to make them happy and satisfy with our service
B
37,14
C
48,57
5
A
17,14
People chose both mostly but our company only offers services in restaurants. This means they are considering betwe...

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