1000 Reading comprehension practice - pdf 21

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Reading comprehension practice

This file contains 30 reading comprehension passages with
answered and explained questions.

Good luck on your test.
On May 5th, 1997, the European edition of Business Tech Magazine led with
Hoffman’s cover story "Internet Communities: How They're Shaping Electronic
Commerce". This cover story highlights the extent to which the term virtual
community has become almost synonymous with various forms of group-CMCs
(computer mediated communication), including email-list forums, chat-systems
such as IRC, web-based discussion areas and usenet news-groups. There was no
debate in the Business Tech Magazine article as to whether the group-CMC
discussions are really 'communities', rather how community as opposed to
content can be used to encourage people to return to a particular part of
cyberspace for commercial gain. In a similar vein, Simpson and Armstrong in
"Internet Gain" argue that ignoring virtual communities would be a great loss of a
marketing tool for businesses. They define virtual communities as computer
mediated space where there is an integration of content and communication with
an emphasis on member-generated content.


Not all virtual community commentators agree with the Spartan position taken by
Hoffman. Rheingold, one of the prime popularizers of the term virtual community,
provides us with a more emotive



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