Chia sẻ miễn phí cho các bạn tài liệu: Intership reportINTERNSHIP REPORT
Tran Thi Huyen Trang - K48NEU
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TABLE OF CONTENTS
ACKNOWLEDGMENT .............................................................................................iEXECUTIVE SUMMARY ........................................................................................iiINTRODUCTION .....................................................................................................iii1. Introduction to the research topic ..........................................................................iii2. Rationales...............................................................................................................iv3. Research questions.................................................................................................iv4. Methodology..........................................................................................................ivCHAPTER I: INTRODUCTION................................................................................1I. General view of Viettel Corporation .......................................................................11. Introduction to Viettel Corporation ........................................................................12. Business Philosophy ...............................................................................................23. Development attitudes ............................................................................................2II. Problem .................................................................................................................2
III.
Research questions ...............................................................................................3
IV. Methodology.........................................................................................................4V. Scope of the report ................................................................................................4CHAPTER II: THEORETICAL FRAMEWORK ......................................................5I. Introduction .............................................................................................................5II. Theories overview .................................................................................................51. Business across borders ..........................................................................................52. Characteristics affecting consumer behavior ..........................................................63. Definition of customer satisfaction .........................................................................74. Market penetration strategies ..................................................................................7CHAPTER III: ANALYSIS AND FINDINGS ..........................................................9I. The telecommunication market in Cambodia..........................................................91. The factors impact on the telecommunication market in Cambodia ....................101.1 Political factor.....................................................................................................101.2 Cultural factor .....................................................................................................111.3 Developmental Factors .......................................................................................121.3.1 Economics Factor.............................................................................................121.3.2 People’s living standards factor and intellectual levels factor ...............................13
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