Belch, George E
Advertising and promotion : An integrated marketing communications perspective / George E. Belch, Michael A. Belch
Boston, Mass : Irwin/McGraw-Hill, 1998
xxii, 762 p. : ill. ; 29 cm
Ký hiệu xếp giá: 659.1 BEL 1998Marketing
Tiêu đề đề mục: Quảng cáo

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