Boyd, Harper W
Marketing management : A strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché
Boston, Mass : Irwin/McGraw-Hill, 1998
xxii, 547 p. : ill. ; 26 cm
Ký hiệu xếp giá: 658.8 BOY 1998Marketing
Tiêu đề đề mục: Tiếp thị

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