Cravens, David W
Strategic marketing management cases ./ David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden
Boston : Irwin/McGraw-Hill, 1999
xvi, 624 p. : ill. ; 26 cm. + 1 computer disc (3 1/2 in.)
Ký hiệu xếp giá: 658.802 CRA 1999Marketing
Tiêu đề đề mục: Tiếp thị

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