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Writing for the Web (It’s Not What You Learned in English
Class)
Content Marketing/Copywriting
Published on January 23rd, 2013 | by Connie Sung Moyle
One of my best f riends is a dentist who is about to
open her own private dental practice. I received a
f rantic call f rom her the other day: “I’m building my
website, but I have no idea how to write anything f or
it. Help!”
Writing doesn’t come easy f or many people, let
alone writing f or the Web. Sure, we’ve all plowed
through English classes in school and can never
f orget the ubiquitous f ive-paragraph essay.
Eventually, though, many go on and end up working
in jobs and industries that don’t require a lot of
writing, like my dentist f riend.
But now that almost everyone’s f irst destination f or
inf ormation is the Web, content – and being able to
produce it – is becoming more important, no matter
what your industry. And if you’re a small business,
having a website with inf ormative, engaging content
is crucial to marketing and growing your company.
If you’re in need of a little writing ref resher, here are
f ive website copywriting basics to know bef ore you start typing. (Hint: They’re probably not what your
English teacher taught you.)
1. Get to t he point , stat.
No need f or a f ormal intro paragraph here. If there’s one thing that the Web has conditioned all of us to
do well, it’s skimming content f or the interesting bits. If you’re trying to write your site’s “about” page, you
don’t need to start of f describing when and where you were born, unless it’s relevant to your business

practice what they preach, so their articles are super-easy to read. Happy writing!
Tags: copywriting, how to write f or the web, online writing, search engine optimization, SEO, web writing,
website copywriting, website writing, writing, writing f or the web, writing tips
About the Author
Connie Sung Moyle is the Public Relations Manager at VerticalResponse.