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5 Ways to Create Value for a Facebook Like
Posted by:Dr. Ang ela Hausman
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Posted December 29, 2012
According to Hubspot, customers are
51% more likely to make a purchase after
LIKING a brand on Facebook!
WOW! That makes a Facebook Like REALLY
valuable, so you should do whatever you can to g et
as man y Likes as possible, right?
WRONG!
Let’s explore wh at a Facebook LIKE is really worth.
Social Media Strategy 1: Get Facebook Likes
Is this part of your social media strateg y playbook? Well, you may be just wasting your
money. Let me explain.
Going back to the quote from Hubspot earlier, you g et the impression that Facebook
Likes encourage folks to buy your brand. If that’s the case, then maximizing the number
of Facebook Likes you g et will improve your ROI (Return on Investment).
But, it’s not that simple — it’s really a ch icken and egg arg ument. Put another way, do
Facebook Likes encourag e folks to buy your brand or, do folks like your brand on
Facebook because you provide hig h quality goods and services and are a g ood corporate
citizen? Certainly, there’s a little bit of both g oing on, but I suspect that most users fall
in the latter category — they like you on Facebook for all the great thing s you do off-
line.
If wh at I suspect is true, driving Facebook Likes has little impact on your bottom line
and efforts to ach ieve Facebook Likes are misg uided.
When a Facebook Like might actually hurt you?
Say you’re running a contest — Like our pag e and get entered to win some prize. It’s a

return favors. If you g ive users something , they’ll often reciprocate by Liking your
Facebook Fan Page, since it’s a small effort to repay the obligation. For instance,
Chipotle gives out free burritos to those dressed in costume on Halloween.
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Author ed by:
Dr. Angela Hausman
Hey, I'm Dr. Ang ela Hausman . I'm a marketing professor at Howard University and
run a full service marketing firm operating at the intersection of marketing and
social media. Check out my blog it's filled with great FREE content to h elp make
your marketing ROCK!
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