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8 Effective Ways to Use YouTube for Business
At Sendible, we have recently added YouTube integration to
augment the ever-growing list of channels already supported by
oursocial media management tool. To celebrate our launch,
here are 8 tips to help you make the most of YouTube for
marketing your business.
Video can be a very powerful tool for businesses of any size,
but YouTube‘s f ree-to-use model, ease of use and mass
market audience means it’s a great channel for small
businesses. However, like any tool, in order to get the most of
it, it needs to be used well.
1. Creat e a Branded YouTube Channel
This step is often overlooked by small businesses. Your YouTube channel is basically your
house for the videos you create and upload, the videos you have selected as favorites, and
those that you have organized into a playlist.
A customized channel gives you the opportunity to add and showcase your company’s
branding with specific colors, information and links to your website and/or relevant social media
pages. A channel also gives viewers an option to subscribe to your content with the click of a
button.
2. Make Sure Your Content Fills a Relevant Need
At Sendible we aim to provide videos to helppeople effectively manage their Social Media
activity. We post recordings of our join webinars with industry experts and screencast ed how-
to tutorials on using Sendible on a wide variety of topics such as; How to manage
clients, automatically replying to people on Twitter and many more. By doing this you create
valuable information and interest in you and your company thus generating loyalty and trust.
3. Develop Videos that are Quick, Simple, Engaging, and Professional
Decent video cameras are no longer expensive, so you can make a professional video without
breaking the bank. Pay attention to lighting the area, sound quality and shakiness of the
camera. Your best bet is to use a tripod. It is important to plan an outline and a script prior to

others. This is once again where your thumbnail, tags, title and keywords are important t o
further encourage interaction with your video and your brand. Videos are effective on
Facebook landing pages welcoming people to your brand. Tweet the link of your newest video
to your Twitter audience. Video blogs are becoming more and more popular.
7. Call to Action
Always include your company’s website address in the video as you want to give the viewers
additional reasons to engage with your brand. Other ideas for calls to action might include:
offering a cont est, discount coupons, or instructional guides.
8. Measure
Sendible provides you with reporting and analytics tools, providing you wit h a quick snapshot
look at the results of your video. The information is available within the My Reports section of
your dashboard. You can track the number of views, the demographics of the viewers, and also
how people found your video. Alongside all of your other social media analytics allowing you to
make informed marketing decisions and measure the success of your Social Media St rategy.
Connect:
Authored by:
Vishal Pindoriya
Sendible is an online marketing service for businesses and marketers to promote, grow
and track their brands through the use of Social Media, Email and SMS messaging.
Sendible is the easiest way to grow and build your brand online and is a one-stop-shop f or
all your marketing needs.
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