HANOI OPEN UNIVERSTTY
FACULTY OF TOURISM
  
PROJECT HD2
DEVELOPING, USING AND ANALYZING THE RESULTS
OF INTERVIEWS TO DETERMINE THE FEELINGS OF
FOREIGN TOURISTS ON THEIR VISIT TO VIET NAM
Students : NGUYEN THI HONG NAM
NGUYEN THI THU HIEN
Class : BK13
Group : 2
HA NOI - 2008
TABLE OF CONTENTS
TABLE OF CONTENTS 2
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I/ INTRODUCTION
Through many last assignments, we had many big chances to be
acquainted with doing in-group, working with many various topics, which
required an ability of working, of researching, etc
With this HD2 project, we also get more chances to work in-group, but
in this topic, we get a new way to do this assignment. It brings us a chance to
communicate with foreigners, to interview and from that; we can learn
something different from last assignments. Because of the purpose of the
assignment, is that encouraging students to meet and talk with foreigners,
obtaining information by designing, asking questions and analyzing their
results in a short report? So that, it is very interesting with the student because
it helps student to developing higher skills and abilities, which are different
from, last projects.
Writing this report, we hope that we can bring something new to the
teacher and the students in faculty of tourism. We summarized our an
interview by this report, and we want to supply some present information’s

without difficulties. We saw them with a friendly way, very natural way, and
very welcomed. However, some of them stared us, looked us in unfriendly
way and did not want to bother anymore. Because they have only come to
Hanoi for one day and Hanoi was the first places in their visit. Moreover,
some of tourists are come from French, so, we got many difficulties in
communicating with these tourists. Suddenly, we felt very disappointed and
did not want to go at all. And we continued finding other guests, but not much
tourist, so we could interview one to two travelers. Most of them seemed too
closed, to be friendly and warmhearted, and welcome us. They told us
everything they did in Vietnam and they thought about Vietnam in their
travels. Therefore, they helped us in getting information for our interview.
But, in generally, we had not completed 12 sheets Questionnaires yet. Nam
and I were very tired at that time. We sat each other, discussed and gave the
last decision.
On the second day, we found a Beer road site inn (Bia hoi) in Ta Hien
street. It is the place where have many tourist drinking beer there, very
famous street with tourist.
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We ordered a bottle of orange juice, drank and wait for a chance to
access tourists. And we got it. Most of tourists here were very cheerful, very
humor and very easy to get an open talk with them. Besides that, they also
asked them for some visiting places in Hanoi, where they have to go and to
see. And, for only one hour, we finished our interview with a lot of
information not only in the project but also in the outside. We were very
happy.
III/ RESULTS
Our questionnaire designed an interview of 25 questions and divided into
10 main topics:
1. Background
2. Reason for travel

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12.What is your comment about the quality of brochure?
13.What kind of accommodations you staying in Hanoi?
14.What did you think about the accommodation that you stayed in
Hanoi?
15.Have you ever tasted some traditional foods in Vietnam?
16.If yes, where did you try it?
17.How do you feel about traditional food in Vietnam?
18.What is Vietnamese food you like most?
19.What is your appreciation about transportation system in Vietnam?
20.Have you ever gone shopping in Vietnam or Hanoi?
21.Where is the place you often go for shopping?
22.Did you find suitable places for your entertainment in Hanoi? If
no, do you have any suggestion for Hanoi?
23.What are your impressions of Hanoi?
24.Did your visit to Hanoi meet your expectations?
25.Will you return to Hanoi for a second visit?
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1. Background
a. Chart of Nationality
This pie chart shows us the Nationality of the tourist coming to Vietnam
at this time, and divided into three occupations: tourists from European,
Oceanian and North American. In general, the greatest number of tourist who
coming to Vietnam recently is North American tourists with 42%. There are
smaller percentages of European and Oceanian tourists. They occupy 33%
and 25%. It is not difficult to explain for this result. As you can see, there is a
vacation for the Western countries at this time. Therefore, they spend more
time and money for travelling, and for relaxing in some Southern Eastern
Asian countries: Thailand, Singapore, Laos, Cambodia, and Vietnam. And the
reason why the north American tourists come to Vietnam much more than

60%
70%
Young age Middle age Old age
Young age
Middle age
Old age
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c. Kind of travel
This chart shows that kind of travel. We divided into three main parts:
Independent traveler, Group, and business. It can be seen that the percentage
of independent tourist is the biggest. It occupies 58% in total. The numbers of
tourists who travel in-group hold 33%. And the business tourist market is less,
9%. Seeing the result, we can show that, nowadays, more and more tourists
like this kind of travel very much. There are many reasons to explain for the
result that why they choose travelling alone.
Some of independent travelers are students, they travel alone to get the
real experienced, because they have not much money, and are called
backpackers.
Others independent tourists were interviewed said that: they travel alone
because they want to discover by themselves, although they have much
money to buy package tours.
The tendency of travelling alone becomes popular in Vietnam. However,
as you know, they are not the potential customer of Vietnam tourism. So, we
think that Vietnam tourism should have more strategies to attractive higher
tourist market.
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2. Reason for travel
This chart presents the reason for travel. As it is shown in the chart, the
percentage of reason for beauty and others reason are equal, occupy 42% in

Hanoi is also very delicious, why tourist can remember deeply in their mind
about this food.
Generally, the result shows that destinations are disposed equally in
three areas of Vietnam. And it helps tourists get know well about Vietnam,
get more different feeling about Vietnam by many different traditional
cultures.
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4. Appreciations of quality of tourist services
There are some small differences in this chart. We did not divide the
tourist services too clearly, but we generally gathered the tourist services to
have a general viewing about services, which tourists used in Vietnam.
As you can see in this chart, the percentage of good services which
tourist felt is 50 percent, quite good is 34 percent. However, they do never
have a real satisfaction about the quality of services they used here. They
complained us about the hotel, guide. It has not good standard. About the
quality of the guide, they also had bad complications: tour guide don’t know
the way with some destinations, tour guide speak so quite, and something not
good We felt so disappointed.
A small amounts of tourist thought that tourist services are so quite bad
and fair, occupy 8%.
Some of them complained about transportation in Hanoi, very funny,
very crazy and have no rule. Especially, when they drank beer hoi in the
sidewalk, some of polices drove a car, and the boss of the inn shouted at them
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to sit at the back to avoided Very funny, and street vendors are also
persistent too, they earn money by treat the tourist with a higher prices. Some
tourists know about it but others did not know they easily give money to the
street vendor by his funny stories: “buy for me, if you buy, you will be very
lucky” and many crazy things.
On the whole, the chart shows that percentage of good quality is much

and sometime them lost way
And about quality of brochure, a tourist who comes from Australia said
to me: “I have visited Vietnam for 3 times, and I love it. But I have never got
any brochure because it has a lot of English mistakes, very funny, that
sometime I can’t know And the color of the brochure is not fine. So, I don’t
like it very much”
58% tourists considered that brochures have not enough information for
them.
In general, this chart shows that the quality of brochure is not good, and
it needs to be changed to get more attractiveness from tourists.
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6. Accommodation facilities
The quality of accommodation facilities.
The pie charts show the quality of accommodation facilities in Hanoi in
four board categories: excellent, good, fair and bad.
As can be seen from the chart that almost tourists evaluated the quality
of accommodation facilities in Hanoi are good, it occupies 67% in total. The
percentage of excellent facilities holds 17%. And the percentage of fair and
bad facilities are same: 8%. Seeing the result, we can find that facilities in
Hanoi get better and better, we satisfied tourist’s demand. Base on our
research, tourists only use 2 kinds of accommodation are hotel: 67% and
guesthouse: 33%, tourists told that facilities in there rather good, enough
necessary equipments, clean, fair comfortable. Specially, with tourists who
can afford to stay at 4, 5 star hotel, they totally agree: excellent facilities.
However, we also received some comments, almost hotels and
guesthouses are good but some of them are not. They use marketing strategy
in unfriendly way seem to be persistent. Therefore, it created the bad image in
the tourist’s mind. Especially, follow Miss. Kim from Australia: “room’s
price is unreasonable”, the price not match with the quality of room.
In conclusion, we can say that the quality of accommodation in Hanoi

taste and nice.
It can be seen from the chart that the greater percentages of tourist like
Pho (44%) than spring roll (34%). In brief, this point easy to understand
because we have a professional Pho’s restaurant system like: Pho 24hour,
Pho Vuong…so tourist without difficulty to find out a Pho’s restaurant and
enjoy. Meanwhile spring roll only serves in Vietnamese restaurants, although
it also well known and special. Moreover, we may eat Pho in breakfast, lunch
or dinner but spring roll is not.
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The percentage of tourist like grilled chopped fish and others are equal
(11percent). Following Mr. Lebar (French): he likes chicken, beef and
Vietnamese rice…
Altogether, we can say that Vietnamese foods totally subduing tourists
and bring pleasant for them.
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8. Transportations
The pie chart presents the appreciation about transportation system in
Vietnam, divided into 4 parts: good, so-so, bad and terrible.
According to chart, that we realized the percentage of good system equal
terrible system: occupy 17% . Fair system has the highest percentage: occupy
41% and the percentage of bad system: 25%.
Transportation system is a big problem in Vietnam and getting worse
and worse. Nearly all tourists steady complaint about this problem. Ash James
from USA said: “Vietnam is a peaceful country but transports, traffic are
heavy dangerous, very crazy because a lot of motorbike, no rule”
We know that transportation system is the element most closely
concerned with tourism. If we still keep on run-down condition, our tourism
business will be fallen down.
On the whole, it can be seen from the chart that 3 segments so-so, bad
and terrible have to solve in the shortest possible time before reaching the