BUSINESS
Undergraduate courses 2013
Accountancy
Advertising
Economics
Finance
Human Resource
Management
International
Business
Management
Marketing
Public Relations
Do your research
Choosing what you are going to study at university is a big decision. You need to
research courses and universities, and carefully consider your options to make an
informed decision about your study choice.
Why QUT
Each year QUT is the university of
choice for many prospective students
for a number of reasons:
Employability QUT continues to
outperform Queensland and Australian
average rates for graduate employment.
Practical teaching QUT continues to
refine its winning balance of theory and
practical experience with the addition of
cutting-edge technology.
Convenience Public transport and
inter-campus shuttle buses make QUT one
of Australia’s most accessible universities.

Careers and Employment Expo
4–5 May
9am–4pm Friday
10am–4pm Saturday
Brisbane Convention and Exhibition Centre
Parent Information Seminar
16 May, 6–7.30pm
Kelvin Grove campus
Return to Study Seminar
21 June, 6–7pm
Caboolture campus
TSXPO (Tertiary Studies Expo)
21–22 July, 10am–4pm daily
Exhibition Building
RNA Showgrounds
QUT Open Day
29 July, 9am–3pm
Kelvin Grove campus
QUT Caboolture Campus Open Day
19 August, 9am–2pm
Caboolture campus
Adult Tertiary Entry Expo
25 August, 10am–4pm
Brisbane Convention and Exhibition Centre
Parent Information Seminar
11 September, 6–7pm
Caboolture campus
Academic Scholarship
Preparation Seminar
25 September, 5.30–7pm

29 Business/Creative Industries
30 Business/Fine Arts
30 Business/Journalism
31 Business/Media and Communication
32 Business and Science and
Technology
32 Business/Engineering (Civil, Electrical
or Mechanical)
32 Business/Information Technology
33 Business/Corporate Systems
Management
33 Business/Games and Interactive
Entertainment
34 Science/Business
34 Business/Mathematics
35 Business and Health
35 Exercise and Movement Science/
Business
35 Business/Behavioural Science
(Psychology)
36 Business and Law
36 Business/Laws
37 TAFE/QUT dual awards
38 University Diploma in Business
39 Business at a glance
Explore your
options
Course information
For in-depth information on the
courses listed in this book, visit

property economics
•
quantity surveying
•
technology innovation.
2 Why choose Business at QUT?
4 Go global – international study
experiences
6 Get involved – Business Advantage
Program
7 More student opportunities
8 Business on campus
9 Applying for entry
10 Scholarships for high achievers
11 Dean’s Honours Program (BS06)
12 Corporate Partners in Excellence
scholarship program
14 Indigenous Student Intern
scholarships
15 Bachelor of Business (BS05)
16 Design your degree
2
QUT Business School is Australia’s
first business school to attain triple
accreditation by international accrediting
agencies: the European Foundation for
Management Development (EFMD) for
EQUIS and the American Association to
Advance Collegiate Schools of Business
(AACSB) for all our business courses, and

Australia is part of a global business
community—our courses recognise
this and include internationally relevant
material throughout, and many of our
lecturers have international experience.
Our students come from more than 50
countries and add a further international
perspective to your studies.
Student engagement with business
professionals occurs in a range of ways
including a number of internship programs,
career preparation workshops and industry
projects. Your courses will also include
work-relevant information and case studies
to ensure you have the knowledge and
skills to be effective in your employment
from day one.
How can I get more from my
studies?
Do you want to work overseas? Would
you like to work in a business with
international operations? To get an edge
in the global economy and a taste for
working and living overseas, many of our
students travel abroad to study at one of
our many international partner institutions,
for a semester or a short program.
Scholarships are available to support such
travel. For further information see page 4
of this prospectus or see what some

workshops tailored to assessment tasks
and one-on-one interviews with tutors
to provide individual advice on your
assignment submissions in these units.
Plus, our student learning advisers are
available to assist you with your course,
assignment or exam preparation queries.
As these advisers are business students,
they will understand your concerns and
questions, and have the experience
and ability to answer them. If English is
your second language, you can further
increase your skills in business expression
throughout your studies: language and
learning support is available for individual
students each semester.
To assist you financially, a wide range
of scholarships, prizes and bursaries
are available through QUT and the QUT
Business School. For more information
visit www.qut.edu.au/business/
scholarships
Throughout your studies the helpful
staff at our dedicated Student Services
Centre will be available to answer your
queries about the School and its services,
including your admission, enrolment and
administrative enquiries.
What will I find on campus?
Business students have the advantage of

elsewhere?
If you have successfully completed university
or vocational qualifications already, you may
be able to receive advanced standing (also
known as credit). Check your eligibility at
www.qut.edu.au/credit
Will I get help finding work?
QUT Careers and Employment can help
you with, for example, resume writing
and interview skills and provide access
to the QUT CareerHub for part-time and
full-time work. As a QUT Business School
student you will also have access to Lode,
a website which links university students
with some of Australia’s top employers
for work opportunities. For further
information, visit www.lode.com.au
4
Go global –
international study experiences
The student exchange program provides
you with a great opportunity to learn in
another country and challenge yourself.
Studying abroad can open up new,
rewarding experiences and opportunities.
QUT Business School partners with more
than 50 top-ranked business schools
around the world. If you want to enhance
your studies by spending time at some of
the best business schools in the world,

Strengthen your CV
Participating in an exchange program
requires initiative, commitment and
flexibility. These are all qualities that
employers value highly, so the skills you
develop while overseas should give you an
edge in the job market.
The time of your life
Student exchange will give you stories
and memories for a lifetime. But don’t
just take our word for it. Check out
what current and previous exchange
students have to say about their overseas
adventures at blog.bus.qut.edu.au/
goneglobal
Student exchange/study abroad
scholarships
QUT Business School supports more than
100 students to participate in exchange
or other international study opportunities
each year with a range of scholarships.
More information
For more information and to apply visit
www.qut.edu.au/business/courses-and-
study/study-overseas-and-exchange
Add an international flavour to your degree, with an outstanding choice of countries,
cultures and contexts.
•
Henry Taylor, left, considers Copenhagen a
home away from home after his experiences

develop additional personal and
professional skills, which will further
enhance their workplace competitiveness.
Program features
Guest presenters, including experts from
industry and community leaders, deliver
modules over 2–3 weeks each semester.
You can self register for modules
designed to fit around your course work.
On completion you will receive a certificate
to add to your resume.
Modules
While module offerings can change from
semester to semester, here is a sample of
what is currently available:
•
Big Bang Executive Thinking
•
Building Cultural Intelligence
•
Business Etiquette
•
Community Engagement
•
Employment Preparation
•
Entrepreneurship
•
Leadership in Action
•

but who you know as well, and QUT
offers the opportunity to build a strong
network which prepares you for when
you graduate.’
7
More student opportunities
Want more opportunities? Make the most of your university experience by getting
involved in a variety of real-world learning and development opportunities available
to our students.
SIFE – Students in Free
Enterprise
If you have an entrepreneurial spirit and
a focus on community development,
QUT Business School offers students
opportunities to participate in projects
through Students in Free Enterprise
(SIFE). SIFE aims to develop students’
personal leadership and teamwork
skills while creating and implementing
community outreach projects that improve
the quality of life of people in need.
Student associations
You can participate in QUT Business
School’s student associations to help
build your networks, gain access to
industry events and add to your university
experience. The QUT Business School
also hosts a chapter of AIESEC, the
world’s largest student-run organisation.
Present in over 110 countries and

We encourage and support students
to put their skills and abilities to the
test and compete in competitions with
other universities around the world.
Competitions for undergraduate and
postgraduate students are available.
Conferences and events
You will have access to attend domestic
and international events, attend research
seminars or hear from international guest
lecturers, and the opportunity to build
your networks and industry contacts.
8
Business on campus
All nine majors in the Bachelor of Business
are available at the Gardens Point campus.
The Management and Marketing majors are
also available at the Caboolture campus.
You may need to attend classes on a
different campus for electives or double
degrees. Each course page lists relevant
campus information.
Gardens Point campus
With more than 23 500 students, Gardens
Point campus has a prime location in
Brisbane’s city centre, beside the Brisbane
River, City Botanic Gardens and Parliament
House—a position that reinforces
QUT’s links with business, industry and
government.

•
computing and science laboratories
•
Student Centre
•
student counselling and health services
•
bookshop
•
Oodgeroo Unit
•
cafeteria
•
Campus Club
•
cafés
•
automatic teller machines
•
gymnasium
•
travel agency.
Our Gardens Point and Kelvin Grove
campuses are linked by free shuttle
buses. To find out more
about your transport options visit
www.qut.edu.au/transport
Caboolture campus
Caboolture offers undergraduate degrees
in business, education and nursing, and

Admissions Centre (QTAC).
The QTAC Guide is available from:
•
Queensland schools
•
Queensland newsagencies
•
or directly from QTAC.
Before you finalise your preferences
please visit www.qtac.edu.au for the
most up-to-date advice.
•
Current Australian Year 12 students
Apply through the QTAC Twelve to
Tertiary online service. Your school
should also be able to assist with your
application.
•
Non-Year 12 applicants
Apply through the QTAC Apply by
Web online service. We acknowledge
the significance of your previous study,
life and work experience and can
help you find alternative pathways
into QUT. Read QUT’s Real Options
for more information, visit
www.qut.edu.au/real-options
•
International students
Apply by submitting an F form accessed

If you received an OP 1–5 (or an entry
rank of 93 or better) you are guaranteed a
place in a QUT course (subject to course
entry requirements). For more information
about eligibility and the application
process visit www.qut.edu.au/study
QUT will also offer two bonus QTAC
ranks if you have successfully completed
Mathematics C or Languages Other Than
English (LOTE) subjects, and one bonus
QTAC rank if you successfully complete
a university subject while at school (e.g.
START QUT). For more information visit
www.qut.edu.au/entry-bonus
Assumed Knowledge
QUT has replaced mandatory subject
prerequisites with an Assumed Knowledge
scheme. QUT specifies the knowledge it
assumes applicants have for each course
but it does not use this as criteria for entry.
To find the Assumed Knowledge for each
QUT course, check the course details at
www.qut.edu.au/study
Entry Programs
Elite Athlete Entry Program
If you are an elite athlete, sportsperson,
manager or coach you may be eligible to
receive a bonus of up to three OP bands
or six entry ranks. Don’t let the demand
of training and competition get in the

two QUT units while completing Year 12.
For more information visit www.qut.edu.
au/startqut
Applying to a university can seem like a daunting task, but all you need to do is follow
this simple guide to help you through the process.
10
QUT scholarship programs can accelerate
your studies and help you develop real-world
experience as part of your degree. We team
up with industry partners to offer programs
that combine financial support with
workplace learning initiatives. Below is a brief
guide, but for the full range of scholarships
and application closing dates visit www.qut.
edu.au/business/scholarships
Dean’s Honours Program
High-achieving students may be eligible
to apply for a $20 000 scholarship to
complete a Bachelor of Business degree
and honours year. For more information
see page 11.
Corporate Partners in
Excellence scholarship
program
If you are a high-achieving high school
student with demonstrated leadership
capabilities, consider the Corporate
Partners in Excellence scholarship
program. You will receive $36 000 and
undertake high-quality internships in the

Dean’s Honours Program (BS06)
The Dean’s Honours Program is a study program for high-achieving students
that offers you financial support to complete both your Bachelor of Business degree
and honours.
QTAC code 413222 | 2012 OP 2 | 2012 rank 98 | Campus Gardens Point | Duration 3 years full-time |
Assumed Knowledge English (4 SA) and Maths A, B or C (4 SA)
Why do honours?
An honours degree signals to potential
employers that you are someone with
exceptional ability, motivation and
commitment to your field. It gives you the
chance to further integrate the practical
and conceptual knowledge gained
through your degree. As an honours
graduate, you can clearly demonstrate an
ability to undertake rigorous independent
research. Development of these skills
will differentiate you from your peers in
the employment market. You may even
discover your potential for research work
and consider the opportunity to pursue
an academic career through PhD studies.
A good result in your honours program
provides you with direct entry into our
PhD program.
Dean’s Honours Program
scholarship
Dean’s Honours domestic students will
be awarded a scholarship with a total
value of $20 000 paid over the four-year

YEAR 2
Semester 1 Semester 2
2 core units + 2 major units 2 major units + 2 complementary study units
YEAR 3
Semester 1 Semester 2
1 major unit + 3 complementary study units 1 major unit + 3 complementary study units
YEAR 4
Semester 1 Semester 2
4 honours units Thesis
For more details check the course table at the back of the book.
12
Corporate Partners
in Excellence
scholarship program
If you have an excellent academic record and
demonstrated leadership potential, seriously consider
the QUT Business Corporate Partners in Excellence
(CPIE) scholarship program.
The CPIE program will allow you to work
with other talented students, and have
opportunities to network and develop your
leadership abilities.
The program is available to Australian
citizens and permanent residents only.
What are the CPIE
advantages?
Generous financial support
You will receive a total of $36 000 over
three years towards your course fees,
textbooks and other study-related

In your application you will be asked
to provide details of your academic
achievement, leadership roles, community
involvement, aspirations and career goals.
Candidates may be asked to attend an
interview in December at the Gardens
Point campus.
A full information kit including selection
criteria and closing date will be published
in July 2012. This information kit will be
available for download from
www.qut.edu.au/business/scholarships
or you may contact QUT Business School
Scholarship, Prizes and Awards Officer
(see below) to receive this information.
More information
For more information regarding this and
other business scholarships please
contact the QUT Business School
Scholarships, Prizes and Awards
Officer on 07 3138 4632, email
[email protected], or visit
www.qut.edu.au/business/scholarships
Bachelor of Business (BS05) –
CPIE scholarship
This is a typical example of a course
sequence.
YEAR 1
Semester 1 Semester 2
5 core units 3 core units + 2

edge and a head start in the industry
when I enter the workforce at the
conclusion of my degree. This once-in-
a-lifetime opportunity will allow me to
extend myself.’
13
2012 corporate partners
This scholarship has been made possible through the generous sponsorship of our 2012 corporate partners:
2012 Sponsors
Gavin Edgley
‘In Year 12 I discovered the CPIE
scholarship online, and it became my
motivation for working hard in my final
year. As a CPIE student I completed
two work internships, with Sunsuper
and the Department of Primary
Industries and Fisheries. During
these internships I applied the theory
I’d learnt at uni, and tackled bigger
projects as I gained more experience.
I was also provided with many
high-level networking opportunities
and represented the School in
international business student
competitions.
My CPIE experience was an invaluable
addition to my business degree.’
14
Indigenous Student
Intern scholarships

government placements.
Career head start
You will develop contacts with employers
and graduate with a strong network of
peers. You will benefit from opportunities
to participate in a range of additional QUT
Business School activities.
Applying for entry
As an Aboriginal or Torres Strait Islander,
you must first apply through QTAC for
a full-time place in QUT’s Bachelor of
Business at Gardens Point campus.
You then need to apply directly to QUT
Business School for a place in the
scholarship program.
A full information kit including the
application guide, selection criteria
and closing date will be published in
July 2012. This information kit will be
available for download from www.qut.
edu.au/business/scholarships or you
may contact QUT Business School
Scholarship, Prizes and Awards Officer
to receive this information.
Oodgeroo Unit
The Oodgeroo Unit can help you put
together your scholarship application.
When you apply for your courses through
QTAC, make sure you identify as Aboriginal
and/or Torres Strait Islander and list at

components. The core units of study
create an essential foundation for your
business studies. You will also choose a
major that will provide in-depth knowledge
and expertise, preparing you for a
professional career. Combined with a
set of complementary study options, the
Bachelor of Business will give you the
flexibility to design your degree to suit your
own interests and aspirations.
All nine majors in the Bachelor of Business
are available at QUT’s Gardens Point
campus. The Marketing and Management
majors are also available at QUT’s
Caboolture campus (not available for
international student entry).
Below is an example of a traditional business degree unit schedule over three years:
Bachelor of Business (BS05)
YEAR 1
Semester 1 Semester 2
4 core units 4 core units OR
2 core units + 2 major units
YEAR 2
Semester 1 Semester 2
2 core units + 2 major units 2 major units +
2 complementary study units
YEAR 3
Semester 1 Semester 2
1 major unit + 3 complementary study units 1 major unit +
3 complementary study units

Eight optional units
plus or plus or
Two optional units
Second minor, or four
optional units
Your complementary study options
Second major (six units) – a concentration in another area of business.
Extension (four units) – gain further insights and depth in your primary area of study.
Minor (four units each; you can choose up to two minors) – widen your focus and expand your knowledge.
Optional units (up to eight units) – the opportunities are endless to take on new challenges, whether in business or across other disciplines.
For more details check the course table at the back of the book.
16
PRIMARY MAJORS
(8 UNITS)
EXTENSIONS TO PRIMARY
MAJORS (4 UNITS)
SECOND MAJORS
(6 UNITS)
MINORS
(4 UNITS)
Accountancy
Advertising
Economics
Finance
Human Resource Management
International Business
Management
Marketing
Public Relations
Financial Services

Applied Economics
Business Regulation
Economics
Entrepreneurship
Finance
Forensics
Human Resource Management
Integrated Marketing
Communication
International Business
International Logistics
Language
Management
Marketing
Public Relations
Quantitative Economics
Sales
Superannuation and Wealth
Management
Tourism and Entertainment
Marketing
Want to start your studies
mid-year?
Mid-year entry is available for the
Bachelor of Business. For more
information please see the course
details at www.qut.edu.au/study
Career options
As a QUT business graduate, you
can look forward to diverse career

business career. Accredited accountants
are also highly employable and enjoy the
benefits of an interesting profession that is
recognisable throughout the world.
Throughout this course you will develop
key accounting concepts, problem-
solving skills, and critical and analytical
thinking. You will have the opportunity to
learn more about contemporary issues
facing modern businesses such as
superannuation and wealth management,
and forensics through further studies.
Our Johnston Rorke Seminar Series
will also give you rare insights and
provide a feel for corporate life, talking to
experienced professional practitioners
about real client cases in a chartered
accountancy environment.
You will integrate all of your accounting
knowledge through the final-year
capstone projects. In this simulation, you
will take the position of a professional
consultant and be asked to solve
unstructured problems based on those
that you will encounter in your professional
accounting career.
If guiding financial activities in the world
of business sounds like an interesting
challenge, then accountancy is the right
career for you.

Management
Additional minor options
•
Economics
•
Finance
•
Management
Career outcomes
Accountants can work in commerce and
industry, in public or chartered accounting
firms, in government organisations or
as individual practitioners. Many chief
executive officers of large organisations
have an accountancy degree.
Graduates have gone on to work in
positions such as:
•
business analyst
•
business risk and governance
consultant
•
certified practising accountant
•
chartered accountant
•
chief financial officer
•
financial adviser/analyst

requirements for Tier 1 financial advisers.
Accountancy
For more details check the course table at the back of the book.
Sarah-Jane
Clarke
sass & bide
Accountancy
‘My degree in business majoring
in accountancy at QUT gave me a
good grounding to run a fashion
business called sass & bide. I rely
on it to do accounting work for the
business – from reading profit and
loss statements or balance sheets to
analysing variances. I absolutely love
where I am right now. I work with my
best friend, travel the world and make
beautiful clothing, so life is really good.
The QUT business degree helped me
get to where I am today.’
18
QTAC code 413021 | 2012 OP 11 | 2012 rank 78 | Campus Gardens Point |
Duration 3 years full-time or 6 years part-time | Assumed Knowledge English (4 SA) and
Maths A, B or C (4 SA) | Mid-year entry Yes
Economics is more than just a business
discipline—it’s a way of looking at the
world. It’s about important issues such
as unemployment, inflation, interest
rates, competition, business strategy,
the sustainable use of resources and

if you’ve asked whether Facebook makes
the economy more productive, consider
economics as a major.
Economics major units
•
Quantitative Methods for Economics
and Finance
•
Economics 2
•
Intermediate Macroeconomics
•
Intermediate Microeconomics
•
Contemporary Application of Economic
Theory (capstone unit)
Plus any three of the following:
•
Applied Behavioural Economics
•
Introductory Econometrics
•
Environmental Economics and Policy
•
International Economics
•
Game Theory and Applications.
Recommended
complementary study areas
Second major and minor options

public sector manager.
Professional recognition
You will meet the academic requirements
for professional membership of the
Economics Society of Australia.
Economics
For more details check the course table at the back of the book.
Jacob Fell
Economics
‘The work I do at the Commonwealth
Grants Commission uses the
communication and analytical skills
I gained during my economics major
at QUT.
The economics major at QUT prepared
me for my current role and provided
the analytical foundation that I can
build on into the future. My degree has
opened the door for further studies
and career opportunities in both the
public and private sector. The honours
program gave me the opportunity to
work closely with other researchers
and QUT academics in gaining
valuable experience that set me apart
from other job applicants.’
19
QTAC code 413021 | 2012 OP 11 | 2012 rank 78 | Campus Gardens Point |
Duration 3 years full-time or 6 years part-time | Assumed Knowledge English (4 SA) and
Maths A, B or C (4 SA) | Mid-year entry Yes

Finance major units
•
Quantitative Methods for Economics
and Finance
•
Economics 2
•
Finance 1
•
Financial Markets
•
Finance 2
•
International Finance
•
Investments
•
Finance Capstone
Recommended
complementary study areas
Finance extension options
•
Funds Management
•
Financial Services
Second major and minor options
•
Economics
•
Accountancy

Professional recognition
By choosing the appropriate units in this
course, you will meet the Australian financial
professional training standard RG146 Tier 1
compliance, as administered by the
Australian Securities and Investments
Commission. Graduates of the Finance
major meet the academic requirements for
associate membership of the Financial
Services Institute of Australasia.
Securities Dealing Room
QUT’s Securities Dealing Room
gives you access to data from
Bloomberg, providers of financial
data to many of the world’s financial
institutions. This comprehensive set
of data on companies, commodities
and economies will allow you, in your
final-year project work, to conduct
real-world financial analysis with the
theories you have learned.
Finance
Anita Terhorst
Finance
‘I work as a commercial officer at
Queensland Rail where my work
involves analysis of revenue in the
network business department. What
I enjoyed most studying at QUT was
the practical nature of the lectures.

professional is responsible for an
organisation’s most valued assets —
the people working there.
You will learn from real-world lecturers
about the skills required when managing
people in organisations, including
recruitment, performance and reward
systems, employment relations and staff
development.
You will also be equipped with an
understanding of the legal context for
employment relationships and understand
both individual and organisational
behaviours and responsibilities.
You will explore and critique real-world
cases and projects; develop strategic
policies for organisations; and analyse,
diagnose and provide recommendations
for implementing organisational change.
In your capstone unit, Personal and
Professional Development, you will
acquire knowledge in the areas of self-
management and the management of
others to contribute to organisational
performance. You will also develop
personal, interpersonal and group skills
as a way to apply the knowledge base
you’ve gained throughout your studies in
professional settings.
If you’re interested in helping others reach

Management
•
Public Relations
•
International Business
•
Language
•
Marketing
Additional minor option
•
Entrepreneurship
Career outcomes
Your degree will position you for a
career that may include contributing to
staff attraction, retention, learning and
development, organisational change
and consultancy. You will be ready for
a career leading the people dimensions
of organisations, both strategically and
operationally.
Graduates hold positions as:
•
employee relations adviser
•
human resource manager/officer
•
recruitment consultant
•
training and development adviser

Management is a crucial activity
in organisations of all kinds and is
fundamental to success in business.
Management skills can be applied in all
occupations and industries, providing the
widest possible employment prospects.
The management major provides analytical,
strategic and operational skills and detailed
knowledge of the contemporary business
environment. Develop skills in creative
thinking, decision making, leadership,
communication and negotiation, and gain a
thorough understanding of operations and
change—how to adapt yourself and your
team to manage projects and organisations.
These skills are fundamental in building a
successful career in management.
During your course you will hear from
real-world managers and develop
your understanding of intercultural
communication and negotiation,
and managing in a dynamic business
environment.
In a series of units specific to this major, you
will develop a skill-set to help you succeed
as a business manager. You will focus
on entrepreneurship and entrepreneurial
thinking to enhance your business
planning capabilities. You will consider
business start-ups and how to make them

•
Managing Business Growth
•
Project Management
Recommended
complementary study areas
Extension option
•
Management
Second major and minor options
•
Human Resource Management
•
Marketing
•
Accountancy
•
International Business
•
International Logistics
•
Language
•
Finance
•
Forensics
Additional minor options
•
Sales
•

guide me in today’s complex business
environment.
After completing my degree I started
Penny Farthings, a design company
focused on bicycle parking. When QUT
agreed to purchase our prototype off
plan, essentially funding our proof of
concept, I knew I had made the right
choice for my degree.’
22
Advertising
QTAC code 413021 | 2012 OP 11 | 2012 rank 78 | Campus Gardens Point |
Duration 3 years full-time or 6 years part-time | Assumed Knowledge English (4 SA) |
Mid-year entry Yes
QUT offered the first comprehensive
advertising degree in Australia and
it is still a leader in its approach to
innovative advertising education. This
real-world program covers all areas
of advertising operations, including
account management, planning, media,
creative and digital. It connects strongly
with the advertising industry on a local
level and with the advertising discipline
internationally.
In this course, you will learn about the
theory and practice of advertising,
develop the technical understanding to
undertake market and audience research,
and delve into the psychological habits of

Advertising Planning Portfolio
•
Advertising Campaigns
Recommended
complementary study areas
Second major and minor options
•
Marketing
•
Public Relations
•
Integrated Marketing Communication
•
Management
•
International Business
•
Language
Additional minor options
•
Sales
•
Tourism and Entertainment Marketing
Career outcomes
QUT has a longstanding reputation for
producing highly employable graduates.
Our alumni work around the world in a
range of rewarding careers in advertising,
including:
•

industry, my course gave me the
knowledge I needed to get a head start
in a career in advertising.’
23
Kaya’s story
Real world connections
Taking on the world
Business graduate Kaya Lobaczewski talks about QUT
and how it landed her a great job in NYC.
Or watch Kaya’s full story online at
www.qut.edu.au/business
A real graduate’s story