BÀI TẬP TIỂU LUẬN
Giáo viên:
Nhóm lớp K4KTDT B.
Gồm:
Hoàng Văn Thái
Dương Minh Hải
Trần Thị Kim Oanh
MÔN: TIẾNG ANH

ADVERTISE ON MEDIA AND
COMMUNICATIONS.
DIVERSIFICATION OF PRODUCTS.
SPONSORED PROGRAMS ON
TELEVISION, SCHOLARSHIP,
SPONSORED CHARITIES.
PROVIDE NUTRITION COUNSELING
SERVICES.
MARKET PENETRATION
STRATEGIES OF VINAMILK

I. ADVERTISE ON MEDIA AND
COMMUNICATIONS.
- ADVERTISING ON TELEVISION. VINAMILK CONTINUOUSLY
LAUNCHED NEW ADS COMBINING SONGS WITH MEANING,
SUITABLE FOR CHILDREN.
+ Vinamilk associated with images of children with love and cows. Advertising
Vinamilk latest video is a baby drinking milk and her staff to the residents throughout
laugh when I do call box carrot carrot milk by sucking milk.
+ The song in ad Vinamilk actually win both parents and children. If parents decide not
to purchase Vinamilk for her child, competition inevitably will demand that the child she

condensed milk ONGTHO, NGOISAOPHUONGNAM.
II. DIVERSIFICATION OF PRODUCTS

BEER. Now listing has established a joint venture with SAB Miller.
Beer Company produced the world's second largest beer production.
Zorok to produce beer with total investment of 27 million. Zorok beer
was launched in 2007 and quickly attracted the attention of customers.
II. DIVERSIFICATION OF PRODUCTS

III. SPONSORED PROGRAMS ON TELEVISION.
SCHOLARSHIP. SPONSORED CHARITIES.
FUND 1 MILLION CUPS OF MILK FOR POOR CHILDREN IN
VIETNAM. SMILE AND HOPE.
The Fund is a million cups of milk for poor children was founded by Vietnam Fund for
Children and Vinamilk from Vietnam's two initiatives. and called for widespread
support from consumers in both countries. The objective of the Fund is to help
approximately 50,000 poor children across the country have free milk drink in 10 days.
2 boxes per day and on average each child will receive 20 boxes of milk from this fund.

RELIEF PROGRAM OF THE STORM VICTIMS IN NINE CENTRAL
PROVINCES -HIGHLANDS (2009).
From day 20 to 25/10, the social mission of the company's charitable collaboration
with TienPhong Newspaper Deployed gifts program aid storm victims in five of nine
provinces in the Central-Highlands. includes .QuangNgai and QuangNam, Thua
Thien-Hue, QuangTri and KONTUM.
III. SPONSORED PROGRAMS ON TELEVISION.
SCHOLARSHIP. SPONSORED CHARITIES.

VINAMILK - SCHOLARSHIP FUND FOR YOUNG TALENT
INCUBATES VIETNAM