INTRODUCTION
1. The imperative need of the subject
In terms of scientific comprehension: Media group remains a new issue in our
country. The awareness of this model of the public and those operating in
communication, journalism and journalism management is still limited,
especially the internal contents of the model.
In terms of practice: Although the building of communication groups in our
country is a practical need and a strategic development trend of the country’s
communication sector, we face a wide range of difficulties due to the lack of
precedents and experience. Proceeding from that need, the thesis selects the
subject: “Building media groups in Vietnam”.
2. The objectives, tasks and scope of the thesis research
The objectives of the thesis research are to build a theoretical framework on
the path of formation and to outline a number of suitable organization and
management models for media groups in our country on the basis of
systematizing a number of theories and practical experience in the world;
and make scientific foundations and recommendations in order to build and
effectively operate media groups in Vietnam. To reach these targets, within
the scope of the thesis, the author defines research tasks as follows:
- Setting up basic systems concepts related to research problems; history and
development of media groups. Clear up theoretical and practical foundations
for the necessity to build media groups in our country in the present stage;
- Generalize a number of models of basic media groups in the world and
forecast advantages and disadvantages while applying them in Vietnam;
-Analyze the basis of opinion, the policy; legal basis; economic conditions;
basis of the actual potential of the media in Vietnam (surveying some media
agencies in Vietnam manh activist group model), which clarifies the issues
raised for the establishment and operation of the media conglomerate in
Vietnam;
- Initially outline a number of models of suitable media groups in our country;
make recommendations to create a scientific environment for the media

The thesis studies a very new phenomenon, in terms of both theory and
practice, of Vietnam, therefore it has a lot of new interpretations and
scientific findings.
- Thesis a proof of concept media group, based on analysis of the inner
contents of important concepts in direct service to the research question.
Make scientific foundations for the necessity to set up media groups in our
country.
- The thesis generalizes a number of media group models in the world, makes
objective assessments on Vietnam’s leading communication agencies from a
new angle – the angle of media groups. Analysis and raised the issues raised
need to remove media conglomerates can form and operate, in terms of
Vietnam.
- The thesis criteria draw media group, is a scientific basis for the designs and
initially outlines two models of media groups that are suitable to Vietnam’s
reality. The thesis recommends the addition of defects on the basis of lack of
perspective, the Party's policies, legal basis, the basis of the potential of the
media, economic conditions, especially the reform mechanisms proposed
financial and economic activities of the communication agencies.
6. The theoretical and practical significance of the thesis
In terms of theory: Consensus awareness and additional part in the blanks
media studies theory of media group and the side close to the problem.
Summarizations this reasoning can serve useful for the development of major
press agencies, for leadership - management, policy journalism, scientific
organization - managersthe media and related scientific research… In terms
of practice: Contributing to the realization of media group model in practice
in Vietnam.
7. A number of scientific suppositions
- The building of groups is indispensable in the development process of the
communication industry of our country.
- Media groups have both advantages and disadvantages. It is necessary to

of the model.
In summary, the study of media group in Vietnam is still a very new problem.
Restrictions on the difficulties caused to the author. On the other hand, also
create opportunities for the writer to avoid the path before and set the stage
for new discoveries. After the continuous upgrade and update, supplement
and complete their studies before it can be said for now, this is still a face to
face and study the first comprehensive media groups information of Vietnam.
Chapter 1
THEORETICAL AND PRACTICAL FOUNDATION ABOUT MEDIA GROUPS
1.1. System of concepts
1.1.1. Business group
The growth of media group is not beyond the development of business groups,
a model for the organization - management process is the product of
concentration and capital accumulation, an economic entity exists based on a
set of companies operating in the same or not the field, there are bound to
each other on legal, economic benefits, finance and administration.
1.1.2. The media
The media is a system of channels and tools to store, transmit information
and data. In the media, then press the center of the mass media.
1.1.3. Media group
Media group is a consortium including companies operating in one or more
sectors of the communications sector, which typically has a core journalism.
The group consists of a parent company is the kernel, is the focal role of
internal links and corporate leaders in power, govern its subsidiaries on a
common ideological orientation, operational strategy, finance. The operating
subsidiary is quite independent of the parent company and complementary
relations with each other on many levels through the links, the course force
on principles and objectives, economic benefits, technical infrastructure,
mining and resource sharing, market with the aim to strengthen, effective
information and political status - social and economic efficiency of the entire

region and the world, so traditional Vietnam now has the size, strength,
competitiveness limited. The Vietnam’s media need the large media
conglomerates, was leading but glue should stimulate all developed
communication, and have the ability to compete with the outside. Media
group came into being as a contributing factor finishes but still Easily
Accessible missing and the love of our tradition as institutional, conditions,
environmental journalism, organizational models, press agencies,strategic
planning
For the Vietnam media agency: Productive forces of the press agencies of
Vietnam, including leading media agencies, is limited in comparison with the
region and the world. Besides, in terms of organizational models, most of the
agency's press Vietnam did not reach modern organizational model,
retaining the old organizational model with efficient management method is
not high. When developed to a certain level, the organizational model will
conflict with the new productive forces, hampers the development. History
should include more manhood verify, the group remains the optimal model, is
the inevitable development and the highest in the media corporate
organizational science. Take advantage of modern organizational model
(and avoid all the disadvantages of the model above) was the opportunity for
the press agencies of Viet Nam, with the advantages of going back, can learn
to develop.
1.4.2. Media group - efficient pattern matching between political interests -
social and economic benefits
Media groups potential will be taking effective political tasks, as well as
implement public tasks in the field of communication than the press agencies
limited potential. Media group with essentially economic groups is also
appropriate model to exploit the media economic activities of each press
agencies the cumulative expenditures create resources development and
broader our country's media industry which many potential but exploitation
inadequate.

or listed by geographical region, country, based on surveys that many
corporations in particular, generalized into the tissues typical group, with the
structure and function of its constituent. The generalized model based on
sectors and types of activities, linked to the level identifier. However, with
each model, to bring the overview, overarching thesis and analysis are many
other inner characteristics. Through the reference, indicating the similarities
and differences in background characteristics of the media world together
with Vietnam and, in association with specific economic conditions - political
- of the different social each country, then the favorable prognosis, difficulties,
problems are posed settlement requires the application of the model media
group in conditions of Vietnam
2.2. Generalization a model of media conglomerates in the world
2.2.1. Multisectoral, multidisciplinary, large-scale, mixed link media groups
The path of formation: The growth process itself through long-term
accumulation and trading, mergers - major mode.
The ownership and way of association, business strategies: Multi-ownership
structure and internationalization in the ownership structure, in addition to
the family-owned and state ownership. Large-scale cross-links form another
very diverse. Expansion strategy, acquisitions, market access, flexibility,
associated with diversified businesses, started fast with the technology
import.
The organizational structures: The organizational structure - management in
different forms is very diverse, but more internal management structure in a
floor board and a dual board structure.
2.2.2. Monophyletic journalism media group, vertical Integration is
mainstream position
The path of formation: Formed by the path of self-accumulation and merger,
which typically extend vertically acquired unit participating in the different
stages in the production chain - a distribution of the broadcast industry
through the core of the group.

The Advantages is scale, massive potential, which gives the ability to grow
very large. Multi-ownership structure and internationalization in the
ownership structure dominant so favorable in mobilizing capital;
multidisciplinary activities to minimize and reduce risks The downside is
that investment spread and melting of resources; apparatus large
organizations, different levels of authority, distribution of resources,
management should not focus, large cost management; latency, delay by the
intermediary,lack of information throughout the
Applying the multi-sector, multi-disciplinary, large-scale, mixed links model of
media group with all its inner meaning, in Vietnam, was not feasible. This
applies if done, is to apply the strengths of the model - which is the kind of
development model at the highest level of media corporations in the world. In
this model, applying appropriate more than all the public media group, by
media group in Vietnam if it is established, by request perform political tasks
- their social, as wellbe a form of media group, the unit owner.
2.3.2. Monophyletic journalism media group, vertical Integration is
mainstream position
The advantage is that the machine administrator a level structure, it
intermediaries, uniform, high focus; Average scale, compact cluster, clearly
demarcated functions, appropriate to the Group's efforts toand with modern
business management model flexible, easily managed in marine conditions.
The closed production process, closely linked in sequence to create media
products, so can take full advantage of available resources, cost reduction
and active in the production line The downside is that the scale and limited
potential, especially with the group of young, cause many difficulties in
development investment; Pooh-Bah and assumes all stages of the process at a
high level so difficult to do well. Group model link should read closed
operations are less traditional products, fairly conservative, slow innovation,
exclusive information about Monophyletic journalism media group, vertical
Integration appropriate when applied to the conditions of Vietnam, but the

The legal framework for new media group created a very basic, to the above
model can be established, but still lacking for the above model can work. The
addition of the provisions of law to create a solid legal basis for media group
is now demanding urgent.
3.3. Economic conditions
Environmental and economic conditions for the introduction and operation
of the media group in Vietnam today despite initially "caught on", but still
lacks many shortcomings, both macro and micro.
3.4. Basis of the actual potential of the media agencies Vietnam
3.4.1. Vietnam Television (VTV)
Based on the available resources and the status of VTV, the media is already
eligible for the establishment of media conglomerates vertical format.
3.4.2. Vietnam News Agency
With the resources available, the evolution of strong near future and
especially with the position of a news agency only country, Vietnam News
Agency that the media initially meet conditions for the establishment of
media group.
3.4.3. Corporate Viet Nam Multimedia (VTC)
Corporation VTC is a unit in a position to establish what form of associated
media groups, with three main branches have the same role as television -
information technology - telecommunications. But to achieve that, VTC
should take steps to develop more innovative than at present, array
particularly television, newspapers.
3.4.4. Sai Gon giai phong newspaper
Despite these developments stand out from the other Party's newspaper,
especially the strategy associated with the array of three main activities:
information content - the "foot" of economic journalism, social work
Assembly - creating material resources to support the implementation of
political tasks, Sai Gon giai phong newspaper is still at the stage of egg in the
form of media groups.

Therefore, the group became closely associated with requiring the continuous
accumulation.
Chapter 4
MODEL OUTLINES THE ORGANIZATION AND OPERATION OF
COMMUNICATION GROUP
IN OUR COUNTRY
4.1. Some criteria of media group Vietnam
Revenues and assets: revenue from news agencies in reaching 1000 billion /
year, career development funds have accumulated over 1,000 billion VNĐ. TV
revenue agencies meet 5000-10000 billion VNĐ/ year. Communication
products: structured communication products for diverse snow but not the
same as running under pure quantity, not scientific calculations and not
based on market demand. Capacity of distribution, distribution of
communication products: the self-distribution and the distribution network is
established widely and efficiently. Activity and dominate the market: can
choose from multi-disciplinary activities. But with the current level of the
media in Vietnam is to choose a media industry (or industry) as the core to
concentrate on the development, accumulation potential. There are
structural diversity of markets by geographical area, readers; capture a
significant market share to domestic and export products, communication
services abroad. Production capacity - technical infrastructure - human
resources: a modern infrastructure, formed part of the technology research
and technological applications. Qualified human resources department not
only in content, but also in the technical department and sales, particularly
high demand for human resources leaders, senior managers, heads of
corporations, not only firmly professional, but also has expertise in media
economics, has extensive strategic thinking.
4.2. Outlines model media group in accordance with Vietnam's practical
4.2.1. Theoretical foundations for the division viewpoint
Outline model appropriate media group of Vietnam not only the

phong The merger, associated vertical, horizontal support form.
Organizational structure: Organizational structure of the group on the
compact model, focused, structured combination of corporate
communications link along with a story board structure, the structure
characteristics of the China’ media group, independent separation between
content and parts of the economic department of communication, in
accordance with the specific conditions of our country. Links of the media
group popular formats on integration vertical, integration horizontal and
mixed Integration vertical, horizontal.
Business strategy: Industry, the scope of activities: Focus on the biggest
investment of resources for a core journalism. Other sectors if they have the
same nature of the backend, the role and proportion of children. Market
activity was mainly Vietnamese domestic market and international market
expansion at a certain level, depending on specific conditions.
Media product distribution: Parts distribution media products are
professional organizations, in addition to distribution also undertake many
professional, such as: Market Research, the research needs of the general
public, to develop and market expansion, customer care, product promotion,
fostering the brand.
Expansion, strategic investments, fostering brand: Expand the product and
business lines, traditional market is a necessity, but selectively, on the basis of
market study, prepare enough resources. Foreign investment in Journalism
must by a motor professional experience, under the Group's business recovery
take. Accretion trademark is required and often with modern media group,
especially for a single industry group brand faint.
Management principles through the methods of a mixture of financial
management and administration (strategic, general orientation content,
principles and objectives of the Group, the resolutions of the Board of Editors,
the organization of the staff - the Party).
4.2.3. The multi-disciplinary media group, national key

Business strategy: Diversifying the business sector: Whether group activities
focus centers around a key journalism or activities multi-sector have equal
role in the media industry, the implementation of diversified development
(selective and calculated ky) in journalism, media and even non-traditional
rates are an important strategy. Special attention to developing multi-
journalism - information technology - telecommunications, adapt to trends in
the integration of modern communication.
Market expansion activities: Occupy stable domestic market, while expanding
the world market is a political task required for multi-disciplinary media
group, national key have been formed.
Association, the merger: Strengthening the association in the competitive
relationship between the media in the country and with external forces
media. Utilized to link the internal investment. Merging the Vietnamese press
agency, whether a transaction requires, but only works when no other
specific provisions of this problem are quite complex in our country. In the
current conditions, the proposed thesis should only be established from one to
two the multi-disciplinary media group, national key, pilot learn from
experience and focus the direction, as well as resources firstfrom the Party
and the Government.
4.3. A number of recommendations
4.3.1. Opinion, the guidelines of the Party
Party Central Committee must provide an official point of view, by the
issuance of official documents, directly address the issue of media group,
rather than indirectly as mentioned before, most notably confirm the need to
build the model in conditions in our country, are in the policy of building the
media, the press in Vietnam in the new period.
4.3.2. Legal Environment
Official Government should allow the pilot to establish a two media group to
draw on experience, on that basis, initially to build the legal basis of
corporate communications, first and foremost a decree separate media