!
"#$% &' (#
)**)+)**,
!"#$%
/.
!"#$%&'$
()*+
, )/+
/012345226%7$$8239:16)2';:<+
=>6'$26%;26%7$$82+
//0)?9@9AB>52C))113D:*E%62F
>*52*E%9:$@2!$<9:16)2'
)?9@9A$>G32$<C))11H
IJ:%KL3#C))113M>3N%>3O
, )//
/0J3&%>3O52>26%7$$823P2Q%!)R
I!S"#26%%>3OM2>A'T
)?9@9A$?$"<'U"#>V
//0J3&L3#C))113?A'M2H
A@6MKBA'$!BS2*S"2Fb@C)&*
6MKB@N_92%e#%B@":$YA*B
Y2$<^J2F_52P3"Zm"^J%>3O52C))11
%!Fb@2F_"4E'$"2_P@D\%>
8?&:$9@9A52QK[>C))1116)2'@$,
)R@3B'G9>YMF%!d"2@5>Y^>
%e#%OL3#C))11$\S"2J6"#!\>K%>%$
Y^>b32BYMF%!d"2k^>"#>$\S
M2:C)
!"#$
OfnF^J32Z$%>3O52>C))11Bd"nF'&c
>c3#>C)3P2Q%!g'F*!2'A$!BS2
*B'GQgm3[B:%KS'37J3&52C))1152
%!$>Y^>L3#>C)FBM2@"232>K%>%g'nF
'&c>L3#>C))1152YMF%!
a,9>M>>$6!>$'GSSEd">$\@
SM2:C))11$$23452C))11!$<^J%>3O=ao-
a>>_M2J3&52>C))113P2Q%!Bd
"c>L3#>C)F52YMF%!Q2]'KF
[B?&:$MK&"#8c>%>3O$L3#>
C))11F
aok'Dj'!M26B^J"`Y52c>L3#$<26%
a,[Y;"232'*^!K%>%%>3OC))11d"$6nF
'&c>L3#52YMF!$<>C)F32&ppXpT
3. Đối tượng và phạm vi nghiên cứu
u2[FBk'dD[K'`c>1=b
f%Vk'FJE%F
Một lần nữa em xin chân thành cảm ơn!
(#2(,#)F-(5#
>?@
!"#$U
()*
, )/
A !BCDEDFG4H58
I< J5E:
/012345226%7$$8239:16)2';:<
=>6'$26%;26%7$$82
=>6'$26%vC)w
39:P3"ZBQ\'*^KD\92&32^K
%n'GP$OQ>B9>$S#EBe&*@
xS'*>[B'**2NB@OS'*26%We>
OFB16!9$$69:,>%Py2C)S'*_
9:'AY52@S^KD\3252K$E\$P$O
Q>F$EFB3>$AQK%>%MF52"<232<E3z3“doanh
nghiệp”*2N$26%9>${4$\32KEC)
"#u!*"<W*-ob-*W5)y216)2'9>ocM2&9|
%TBF0+0qqq$@6SJ$Fp0p0pppBW"`/B
3z: “Doanh nghiệp là tổ chức kinh tế có tên riêng, có tài sản, có trụ sở giao
dịch ổn định, được đăng ký kinh doanh theo quy định của pháp luật nhằm mục đích
thực hiện các hoạt động kinh doanh”:%k@BEdbPy29
2"^2}=2S$6J6'*B'*^!G\K>c&
-X
C"<BT36
‚IC
C"<TppS2
*
C"<BT36
‚IC
C"<TppS2
*
<KL
C"<pp36
ƒ
C"<ppS2
*
C"<pS2*
pap36ƒ
C"<ppS2
*
C"<TS2*
UK'4
:„pp36
C
p„TppS2
*
C"<36C
C"<qS2*
app36C
p„TppS2
*
C"<36C
8A'3"<B9Y%5"2Q2YYMFP
C))11B'*^!`M2b"232>x$nO
9>2O%[S&C))11W@O9O32>>%[S&QO^2
a,4"`'&$Wc6%16)2'v1WW/wA$YS2
*$$!52>O%[Q6
+ Trong ngành công nghiệp:C))11S_9:@^!$!8Tap…
]$@^!S2*ppaTpp"Z3@C)7@^!$!"<T…]$<
^!S2*7`pp"Z
+ Trong ngành Thương mại-Dịch vụ:C))11S_@^!$!8Tap…
]$@^!$!S2*8Tpapp"Z
a)[Wc"`&*$2FY!$<>C)MFP
3gC)$82SC)@$!8Tap…]$^!S2*8Tppappp"ZBC)7
SC)@^!$!"<T…]$S2*"<Tpp"Z
a)3gB3Sy$J^KD\BD[FJBC)@$!
"<…]$"<ppS2*"#D:%SC)7BC)@$!8ap…]
$@8ppaTppS2*SC)$82
Tóm lạiB"Z2"ZeY$!$S2*"ZDFOD>
PC))11$N\K>C)@OD>P"#F†
!"#$W
2Y"#^i$N!$<>"<2%>3OBGQ6S16
)2'NYF@OQ:*F:!$9@D>P
O!\YD>PC))11BFp0+0qqXBWY%5bQ2
c$A^!+X0W,a=)MFPY&'ZD>PC))11kMF
PFBC))11S>C)@$!S6"<T…]$@^!S2*3
QNA'"<pp"ZuFP&'ZFx]&A'$F
00ppBWY%5bQ2)PPqp0pp0)aW,$3#f%%>3O
•>"<@9:P3"ZB>C))11"Z&328Hpaqp‡
$6S'Db*=9:^F>B>C)S<%KUK'S2*O
K'%Y:'@O]&"#$N52P3"Z\%`)"
!$<>C))11GYS&BlY$<2F_52P3"Z
${F3N&*E'Y${%>3OC@>C))11${@$
S2*WY$N$EFB-*]C):<b3gC))11SS!!
e?23PQ6\6%99:^F>
•16)2'62FB…S6\6%"`!2$9c_PB^j%
[^!BS2*S\2B$6S'ccYSF[524
[8cc32%!B[F32$\Db*%&%=$JC))11
f9K+‡SJS"#S2*%c6%52K"<B'G9>B>
C))112S`@ES#\O:%E^!S2*8>C)))
c32M2$6_%>B2BQ>B9>BB%>^KC)62"#
3O92
C>C))11@O%>3O9U%'`3"<B9K>
?2^KD\$P3"Z"#3fUS&B&^J%>3O[Qg?2
>$eWS6ˆ9c>9OB'L"Z[@OS'*c5B
'L2N@OS'*26%E%QNM["Z16)2'4
9>\%9:E'%>3O,>3OC))11P$ccS
Q6%>%5F:OAE%B2&>E%52>S<%[[
9U%>e3"<
W>C))11@%%M233$6f$!"3["$
^i!">]SJ&P2%"`
1<"O'Y\7SrBl%[>^[$z>$F^!
$!Q29cB'G9>>C))113M>3N&*B>
C))11@OF*$!J23M26BQ&Qˆ[*WY$N
$EFBC))11"#S%"`6@6MK3$6F*B^i>
9K$2F3L3["$Q:@>9K$!")]
$!"#3Y83[S]$!3\M23B3u!][
W>C))11@$234M233^JA3"529:
Wf@%%M23$^J2AE%M![52>"<
3:<BQNM[:'9KTp‡ŠC,'L"<†16)2'B'L
A'>C))11@@%9KT‡ŠC,52K"<W>C)F@
ES#3$692>?'A%%f3[[B83Y6B
2FDKB$!S:B3F!mWxe'*%j%Y3\
`K2@OE\F3g^J@@%52>C))11!$<9cx
"<2'K$<>"<9>S9c7BF@7"^!S"#3\c
KBS&3\2&$Sy$J
TW>C))11S[!M23&^JA*9:3`:P
3"ZB@@%3$6S"c$D\9n>
!"#$%%
1<MF'c7S&A*BS&B^>&392e$<
N_92^J9:#%F'c>$2&@2''rB
P%e$<?4789:P3"Z>C))11@$234
S<@%%S'A*9:3`:P3"ZC))11@
`*l2F_'GBFO"<^KD\B_'<c6
=9:%>3OB&`*92'<B^'2AS
S<`B>C))113\&FQj3$6x`\BA2
CF3\9@J6>C)S<9'!2&>'G^KD\
!$<>C)S<BC))11d@OS'&SB$6>G
\%>$E"$$<>3r`B@@%%&>B[26
^KD\C)S<
[F S : '& 3\ 3 52 > C) F ^! S"# 52 >
C))11Fc$^!S"#$2&$5S&B?C)F@%
%>%Q*%EP3"Z"Ze$SFS6$
SC@B>C))11^h@9KAQ:2&FB2F_KBJ
x_^KD\
XW>C))11S`&>26%
W>C))11@%%&BQ]"VB3ˆSF6'**d2[B
"`'''>A92=2M'c7^hS`&B3ˆSF6
>2[S'Mk$<'c3"Z92(U892Mc
7$cM2MKS92>26%^h3"S
?26%S<
[FdS'*MFSE\F:!$<'*MKSBO'YSdF^hN
92'2$P3"ZS2*B9c"Z9>?2‹
MKSC)S<&D\[8$6MKSc'*26%
7$$82Q"<&F52?"Z&D\[8?
Q"<E%?Q2$'c3"Z9252>C))11^hS`i^
$32]?MKS"`26%S<`3"`S2
Tóm lại,C))11@":$@$234M233$6%>
3O9:aDb*52\"<B@9c@YS&38'*M!23@
>K16)2'C))11FO6"#'M23d"^JK
"52'N:''GB'K"52@'263*3:<B
F32&62F@2F_":$D"<5&52@
33"`S2^h32^2Bf2^heN'O$\F?%^2
//0)?9@9AB>52C))113D:*E%62F
3D:*E%$@262FN9:9cO3>
97$6QP>*B'>*"#Q:_eFk"Z*$^J2F_
8Sy$J$89Y2&529:aDbcW>C))11d9c
g'>MFSE@
!"#$%
3^KD\B2F_"#@MkE%US$<c6%5216)2'
i2"`'&M!:dYS'*Q"<'i2P3"ZBP
3"Z3*'S'`"<52>26%^KD\92"`'&
E"#S#:3'i2P3"Z^hE"#>Z`$`*
!"#$%
92S<='i2P3"Z^hfnF"#^J&32S'&B>
26%%KJ[$E*BK9:d$E*O2F_O%e
#%$<52NN'<BdS%e#%$<MFSE\F:52^J$E
*$Q:_
-*E%9:M!:$@2SZ`'f2<%S\FO
%>3O9:B3@>C))11dJ&"#?ES#"#
"2<8$6'i2$*E%FFBZ`S<N>MKJ
S9c7Bf2^heN'OF%:%k
)?>9*E%9:$@2!$<9:
C'*%>3O\%B?>*E%'16)2'%K
"`S3\S<16)2'${22&52Y^>'i29
:B$<?96YES#`^$<>"<9>39$J1Y
"92E%$Œ•B16)2'^h>%6!>FUŽ)$
!DiM!2!$<\K>$52Υ$>$P$52
1N$EFB>'16)2'%K!'G62FSS':OQKK'9K
A&3252>26%@3$52M!2@-62FB
9:16)2'"#S@9KA&32\%^$<>"<9>
39$J(g$6J>2@P3"Z52'NB9OK>
c6%43rB>26%3"<^h%K!'G$<^J&
329U68>!592"<16'i2P3"Z
>B"$P$"<B$?2'9:5216)2'O&32'*
)2'$?N:3\lQP_"`)32B*E%9:cM2
Œ•d^hS'9K>$E%?2S2*@9‰A$9c@
9‰AB?2cc$PF3*GQ6B`*"Zˆ
cc2'2$>&*"#>S3\Y%S<3
^!S?"ZS2*9cM2&
1<16)2'$>"<2%>3O@B$62'2$M>
3N*E%9:M!:9c%KS'*QKK'3g9:^h%>3O
2@BES#F:$J:\F">$'<xS
:$jO2'2$'*34`c4716)2'%K@?L
SJ$"#QE3Sy$JOU'QU?`*$K'O?>
*J3M>3N*E%F">$'16)2'^h&
"#S'*`*O16)2'%>3O29:B]ZB@d'2
S&?>S<92'2$_Υ)"@S>3
`*B$>d'2S&?`*(g$6>\3f9:$
99_O:BA9KA&32M!2Bm16)2'@O$"#M2
"#?9@9A$G>?S#Y8M>3N>9:F
AF
i29:52'NB@y2S"<@^h%K!'G$<^J&
329!S68?!5"<-EMKSB>26%3"<B
GQ6S>C))11:9KA&32^hS['$N3&9@9AG
:%>^K):9c@>:S"#%>3OY#%52WY%5$QK
!"#$%V
[>26%B9:^h%KP_\8*E%9:W>
C))112"FQjS?2&"`3*S<BP3"Z:
<^h3'*:3"Z9!S6`Q2Z:B*\^hSc:%l
47>C))11%K9c86'N$%>3Oi2S
13N*^ic6Bx@9KX‡^!26%&3N*
c6:'%S<S>26%@$!""<vŽC/w
C26%3"<2^ic6dBS&E$9KA&32
$c652>26%%Y2QUS3\\%
(&@Bx$^ic6cd\FBF^!
26%@^i'>F$YS:`+p‡"x@BTT‡2
6%@^i'&*Q*a)B^!26%@ŒkQ^kS3\\%x
B+‡
2@OlE32'*PSB393N*$9‰Ec
64\%"&$9‰E$c65226%@…
S63\\%€xT+T‡26%"#32@$&c6
1EF7S>C))11J^J"2f3:$6%>3O$>%
=-W)OA'S"#\D>'B[26MKd"\S"#52^K
%n'39$6%>3O=-W)$>%c63^KD\2S
'*$\@_$3\2M2['N@%S<>526%S&
"#S&FF
I!S6_#%d\F'*^J9>Q6`QK?2>26%
16)2'$<>26%52>"<9>39>26%3
:<M2['$>cc6$:Q*9‰EBP3"Z
\%$N26%16)2'S&5F:M2[':>c
$`:BY^>SM2:26%B3\Y26%M2[':
>c$9‰E$c6
2.1.2. Nhu cầu lớn về vốn, thị trường và đào tạo
8^!S652>*32N>26%:%E%<
9@9Ab"#U:SWO++qT‡26%Q:"Z
G%9@9A$Y€Tp+‡26%"ZG%9@9A$'3*P
3"Z€ H ‡26%G%9@9A$\2$'GQg^KD\€T‡
mới
W@O@>C))11@>_&*929j'B'
$@S^JQ\S#3$6'2F$ES6O^KD\B'>F'@:QPC
MF'c9cS<B9KAY&t%x<&^!S"#'2Bx
'2$<^!S"#7B>26%9c"#"":9\2F
K'>B'>26%S<"Z"#"S#:3$6'2
^K%n'$<9!S"#S<$bS9>S'AMk*G9>9
'2'>F'@32:QPO%>3O^KD\8"<N>C))11
"Z:&69cO'23J:%'%K$2F'"#GS%K
cM2&S"ZS>S3\2^$<'>J:
*?2dQU]8F[3B@S`^V$E\9xE
S&EB3N*:QPc6F:9j'BD"B`S'$63J:%$3
^2PBMKS2%S3\Et%$9c56YB"2@:
!"#$%O
$6@"#>23"QFB>I•3'$<MF'cS<B{:Q*'G
52C)9c5SJOK'QK^JEF!>$9cOJ'NcS
9KABASJ5226%3$6J6>c$6BDb2$<
>!>S'AW>C))119c5^!S"#5S<OM2F$4$2F
_>:QP>9\2`QK^h"#Y32B$4Zc6$N
:d"#b32`^$<F%K2F_c62F8$6
'2'2F'@32:QPQ2bS&EN2F^JS&E@4"#9j
32'?2
2.1.4. Hoạt động sản xuất thiếu vững chắc, yếu về sức cạnh tranh và việc tiếp cận thị
trường
Ge>C))11@"S3\S&3"<^J2F_Q\"Z52
P3"ZB"9KAY&t%9Q:*S<DKF32N3\l
3NN"62FB9'$6>%=-W)3&*
Io=CF"#M2['$"2Q$N@k'S&2
6%ASJ2`3&32@S#:$c6B6MK9
2!`W@O@3&F2FNc69cx@@%
%M23326%'%K@3g@SF:!^!4522
6%)">C))11"<2N^2•Fb@"#c68"<
S&@S#:S'*"<^2"S&3\F:$ASJ=-W)3
^KD\B92$K3MKSFdl\F9'c>
&5216)2'4'2GY^>$$Y6JB29:52
"<243\F:9j'"25'SJ$$!B"ZO2F_k>c
6:`$F:3O'*>@'GBQ22@OE
\F'*MFSE3\J@S2^>&32>NN"Z@^h\
3$6>%@B"<22F\K>C)"<23\F:$9[
$_'<c6BN'32'N'*"<3BJ^>&'N'c
S'$66&'x`KSQU"<B9^JQU"<xSN
9cU'QU"#>!SzQ352c6B^J^>&52
x@&=cxF:$$%>3O'>C))11
62Fd3\9@9A3$62F_c6O@%e#%`$<
9652C)'N
2.2.2. Sự cạnh tranh trong môi trường ngành diễn ra ngày càng lớn về mức độ cũng
như quy mô
3M>3N%>3O529:@'*MFSE'\>>2
6%%KU'QU@S9|92B^KD\5226%BF9>
2$'*"@O'!2@S9@'*c$692$
26%2'2$@B2F[F@OOc'2@SP3"Z
3'*'c3"ZN>26%^hFE%3c
`B^2'*M>3NSN?26%^!^@3P3"Z
^hS'P3"ZF&322FU$9!S6`B>
26%$NS#E$&FkS#E^h%KN'>O`"#\K
>C)4S&3P3"Z52'NW>C)2E%^2"Z@"#S#:
"#9KF39@29A`
P3"ZY52"<222KB>Y^>$y'cB>Y
^>62F_Sd9:&*YG%%K9@9AIJ
QN_$P3"ZY^hf%&*Yl`B>
C))11dl`
2.2.4. Sự thay đổi của thị trường diễn ra với tốc độ chóng mặt
I292E%$9:M!:$'i2P3"ZN^J2F_l32
'&'h`B!*2F_d2`3\=5KY
:<A'qHB"<S>>2S['$95K""<2N
9cK"NS<B"2>'U3g9'i23*3b`B2'2
!"#$&&
$9:M!:N'*^JQ:FO52P3"Z^h[F>*"<2
:[N@S9c2>'U"#
W>^J2F_"Z\F62F2@OE\F"#@S^JQ:
*'bS652>">DAB>B>Q\*^Km$$Sc2F_$@
"<9c3z36B3\9@JQ>:%kSP3"Z$!$Y'
'*$Y'2ON$3z3\@SP3"Z9>BP3"Z
9>16)2'A2B'&"x"QQ@D%4B9c
_P:%?2BSP3"ZD\9nScg'3":Q\_B^J3Q*8
>F:!D\9nB>P3"ZS<2F_9:&*o)=9cF
_m$S&>F:!9>8P3"Z[F9@9A9cx>C)
S<'>C))11"<2f9cS3"Z#%#S6IJ2F_S&
O>%'<S:">C))11$82F:$$!B$82
F:$c6BASJ@&N$6^J2F_52P3"Zl32$<!*
@'GS'*>9c7!$<>C))11
IJ:%KL3#C))113M>3N%>3O
C))11SfMFSE%>3O$^J:529:16)2'Q[F
ZB?F:9j'529:16)2'@S)9:7Sr$S&EB
%>3O5F:J2$c6%€3N*%>3O9j'BS&E$c6
MKS$9xE^KD\B9:@^&32F:€…S6\6%42€
FOP`\9:E'&%B"2E"#:S#:$][
SJBFm$$$$c$?$\9>D\[89:
5216)2'BC))11^h@%%S'2F_?$\$$"<'>8
9:5216)2'G9>B%>3OC))11^h9U%"#>$\ˆDb
*BQ$N@@%%S'K'xS6\6%BAE%B2F_>&B
S'&@2O:Y3P$S'K'>$\[F'\23EJ$>
$\Db*SM2:"ZS2*
WY?S3$FNN'<'2\F"#^J
:%KL3#>26%7$$82-L3#>C))11dY
SL3#Y9:16)2'
, )//
!"
#$% &' (#)**)+)**,
/0J3&%>3O52>26%7$$823P2Q%!
)R
3,//k'^h3NQF>$\M2$63KSZ>[7"N
N%>3O52C))11,)R62F":•W>>c
>L3#b"#,>%OL3#C))113Z2M232^2•)?
F[b[F^J&:$6N$%>3OC))11,•
!"#$&
8@^h@?>NO$YD>O"232?9:P%e#%^h
"#3NQF:3,///g'f%C))11F@`*
!"#$&U