Phy
lye
C - Thong tin
be)
sung
Chuang
tdnh
PMt
trien
Dg
an
M~
Kong dii
bi~n
so~n
b~
sach danh
cho
cac
nM
quan
Iy va
chU
cac doanh
nghi~p
vita va
nM
b
Vi~t
Nam. M6i cu6n stich dlIqc thiet
ke

dung M Iham khao
cho
cong mc chuyen mon cua minh.
BQ
sach
g6m
hai nhom
chu
d~:
• Quan Iri Ngu6n
Nhan
Il!c trong cae Doanh
nghi~p
Vita
va
Nhb
• Quan
tci
Marketing trong cac Doanh
nghi~p
Vila
va
Nho
Nhom chu
d~
1:
Quan tri Nguon Nhan h!c trong cac
Doanh
nghi~p
Vita va

d~
2: Quan tri Marketing trong cac
Doanh
nghi~p
Vita va Nho
2.01 Cae
kMi
ni~m
co
ban
v~
Marketing
2.02 Thu
th~p
thOng
tin ve khach hang
2.03
Thu
th~p
thOng tin ve qua
tdnh
va xu hlIang mua hling cua
kMch
hang
2.04 Th) trubng
m~c
ti~u
2.05
Ke
ho~ch

trien
oJ!
an
Me
Kong
r9:t
mong
b~n
dQC
gi'ri
I~i
phieu danh gia
cho
chUng
Wi.
ChUng
Wi
se phan tich thOng tin phan h6i de c6 the cung
c9:p
cho
b~n
dl,lc
nhiing djch VI] tfit hon, cling nhu bien
so~
them till
Ji¢u
d110
t~o
cho
cac

se
chuyen cae cau
hOi
cua
b~
tm tac gia (cho
Mn
thang 9
nam 2001).
De
nghj
gi'ri
cau
hOi
cung vm phieu danh gia nay bimg fax, thu
hoi.!-c
thu di¢n tit tm
MPOF
theo dja chi sau:
Chuong
trinh
Phat
tri~n
Ol!
an
Me
Kong
63
PhOLy
Thai

0
Vo
tuyen
0
Da.i
0
Baochi
0
6 rn?t khoa
h9C
rna t6i tham
d"
0
6 rn?t
cUQC
hQi
thac rna
tOi
tham
d"
0
Tu
rnQt
nguOi b'!ll
0
6
hi~u
sach
0 Khac (Xin hay neu ro)
3.

o
Mqt
so
ngum
gim thi¢u
cuon
sach vm loi
o Cuon sach
1a
tili
lieu b;it
bu<)c
lrong khoa
h<)C
rna toi Iharn dl!
o Toi
nghl
rimg
cuon
sach
co
the giup toi
khCrl
51!
cong
vi~c
kinh doanh
cua
mlnh
o Toi nghl riing

sach duqc
b",n
nghien coo nhieu nhlft?
8 Bai
I~
II!
kitrn
tra
o
Bili
t~p
Ih\fC
hiinh
o
Biii
I~p
tlnh hu6ng
o
K€
ho,!-ch
Iffig
d\lng
o Nqi
dung
cua
cu6n sach
CJ
Phankhac,
____________________________________________
_

cua
cuon
sach
CJ
Philn khac
7.
Neu
bl)Jl
la
eM
doanh nghi¢p,
bl)Jl
dii.
iiI' d\lng nhfing kien !hUe nghien
cUu
dugc
IU
eu6n
siich nay vao Ih,!c
Ie
eong
vi¢c kinh
doanh
cua
minh
nhu
IhC'
nao?
o Toi dii hii!u bie!
dugc

cu6n
sach
VI
thily chUng
khong
phil
hgp
o
Ly
do
khac (xin neu r5)
___________________
_
8. Ban
co
tM
sir d\lng
ke
ho<,ch ting
dung
di!
gilti
quyet
cac viln
de
!tong
cong
ty minh?
o
Co

ap
dl)ng
dugc
mq!
ke
ho<)ch
fing d1)ng
nao,
xin
b~n
cho
biet Iy do.
9.
BI)Jl
danh
bao
nhieu
thm
gian
de
nghien
cUu
cu6n
sach nay?
Xin
hay uac tfob
theo
s6
gio.
o I

siieh nay
thea
thang diem
dum
dAy?
R5rimg
2 3
4
KhOng r5 rang
Thli
vi
2 3
4
KhOng Ihli
vi
Rilt hih!
ich
2 3
4
KhOng hih! ich
Qua
d~
2
3
4
Quakh6
Mill
qua
it
lhai

o
Quacao
o
HQ'P
Iy
o
Quathap
13.
Bl)I1
se:
o Mua cu6n sach khac a cling nh6m
cM
de
o
Mua
cu6n sach a nh6m chu
de
khac
o Gia; thi¢u cu6n sach nay va;
nguOi
khac
Y kle'n
b6
sung
Qua kh6
KMng
hQ'P
Iy
Neu
bl)I1

TRINH
DV
AN
ME
KONG
(MPDF)
Chju
tnich
nhi~m
xuat
bi'tn
:
LEHOA.NG
TRI¢U
KINH
VAN
TRIDUC
HlENKHA.NH
LECONG
Bien
t~p
Trinh
bay
bia
Ky
thu\lt
Si1a
ban
in
NHA.

hqp
vd'i
n Dili
hOc
mil
OLA
(Canada)
bien
dOiln
gllm
hai
nMm
ehi!
G':
.
Quan
Irj
Mgulln
Mhln
Ille
trong
eae
Ooanh
nghiep
Vira
va
Mho
•
.
Quan

nghiep,
chuyen
gia
lIf
vin,
giao
vien
va
sinh
vien
khoa
kinh
Ilf.
in
trj
doanh
nghiep.
Marketing
d'u
eli
the
11m
thiy tif
nhong
trang
saeh
nay
mgGi'u
b6
leh,