VIETNAM NATIONAL UNIVERSITY
UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES
FACULTY OF POST- GRADUATE STUDIES
***

BÙI THỊ TRANG

BUSINESS SLOGANS IN ENGLISH AND VIETNAMESE
(KHẨU HIỆU KINH DOANH TRONG TIẾNG ANH VÀ
TIẾNG VIỆT)

Minor thesis

Field: English Linguistics
Code: 60 22 15 Field: English Linguistics
Code: 60 22 15
Supervisor: Assoc. Prof. Dr. Trần Xuân Điệp HANOI - 2010
3
TABLE OF CONTENTS

PART I: INTRODUCTION

1. Rationale …………………………………………………………………
1
2. Aims and Objectives of the Study………………………………………….
1
3. Scope of the Study………………………………………………………….
2

4.2. Characteristics of a Good Advertising Slogan……………………………
12 Chapter 2: An Investigation into Certain Linguistic Features of some
English and Vietnamese Advertising Slogans

1. Procedures…………………………………………………………………
14
1.1. Data Collection…………………………………………………
14
1.2. Data Analysis……………………………………………………………
15
2. The Analysis………………………………………………………………
15
2.1. Graphetic Features………………………………………………………
15
2.2. Phonological Features…………………………………………………….
16 4
2.3. Lexical Features…………………………………………………………
18
2.4. Syntactic Features………………………………………………………
22
2.5. Semantic Features………………………………………………………
25
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