61 Free Test Bank for Marketing Defined Explained
Applied 2nd Edition
by Levens Multiple Choice Questions - Page 1
________ is an organizational function and a collection of
processes designed to plan for, create, communicate, and deliver
value to customers.
1.

A) Selling

2.

B) Advertising

3.

C) Bartering

4.

D) Marketing

5.

E) Negotiating

A for-profit firm delivers ________ in exchange for money from
consumers.
1.

A) demand


4.

D) want

5.

E) demand


Which of the following is the satisfaction received from owning or
consuming a product or service?
1.

A) utility

2.

B) demand

3.

C) valuation

4.

D) want

5.


2.

B) social responsibility orientation

3.

C) consumer orientation

4.

D) sales orientation

5.

E) relationship orientation

Which of the following groups is the ultimate judge of a product's
utility?
1.

A) marketers

2.

B) management


3.

C) consumers


Advertisements for products and services began appearing in
American newspapers during the ________.
1.

A) early 1700s

2.

B) mid 1800s

3.

C) post-Civil War era

4.

D) early twentieth century

5.

E) Great Depression

L.L. Bean refers to the customer as "the most important person
ever in this office." This attitude toward the customer is most closely
associated with which of the following?
1.

A) the marketing concept



4.

D) exchange function

5.

E) facilitating function

________ are items that are used or consumed for personal use.
1.

A) Services

2.

B) Demands

3.

C) Products

4.

D) Promotions

5.

E) Utilities



3.

C) Demands


4.

D) Utilities

5.

E) Equities

When a company practices the marketing concept, ________ serve
as the foundation for marketing activities.
1.

A) profits

2.

B) customers

3.

C) efficiencies

4.


1.

A) utility

2.

B) needs

3.

C) profits

4.

D) a brand

5.

E) a marketing concept


A marketer who first identifies consumer needs and then creates
value by providing products that satisfy those needs is practicing
the ________.
1.

A) sales orientation

2.


D) the Great Depression

5.

E) the 1930s

When a company calculates ________, the company looks at how
much profit it expects to make from a particular customer, including
each purchase he will make from the company now and in the
future.
1.

A) customer lifetime value

2.

B) customer relationship management

3.

C) utility

4.

D) the exchange function

5.

E) the marketing mix


2.

B) economics

3.

C) psychology

4.

D) sociology

5.

E) statistics

Which of the following is most closely associated with customer
relationship management?
1.

A) the creation of perceived needs

2.

B) mass marketing

3.

C) production and distribution efficiencies


An organization that wants to encourage more tourist visits to a
certain location is most likely to use which type of marketing?
1.

A) people

2.

B) cause

3.

C) place

4.

D) event

5.

E) idea

________ is an individual's financial capacity to buy what she
wants.
1.

A) Value

2.



5.

E) Equities

Which of the following is most likely to happen when a consumer
does not perceive that a product has utility?


1.

A) The customer will not buy the product.

2.

B) The customer will research the product before buying it.

3.

C) The customer will buy the product without conducting research.

4.

D) The customer will have a perceived need for the product.

5.

E) The customer will not be influenced by marketing.

61 Free Test Bank for Marketing Defined Explained

A) demand

2.

B) service

3.

C) utility

4.

D) marketing orientation

5.

E) marketing concept

________ can influence a company's marketing decisions by
writing letters to management and attending shareholder meetings.


1.

A) Investors

2.

B) Competitors


4.

D) customer lifetime value

5.

E) a production orientation

Which of the following is the best example of a want?
1.

A) Gerard must find a way to get from his apartment to work.

2.

B) Tomas decides to purchase new music for his iPod.

3.

C) Michele is looking for a new place to live after learning that her lease will
expire next month.

4.

D) Marie has found a babysitter to watch her toddler son while she is at work.

5.

E) Jane is putting on a coat because it is cold outside.


B) public

3.

C) consumer

4.

D) physical

5.

E) facilitating

Risk-taking and the promise of servicing a product after purchase
are examples of ________ functions.
1.

A) exchange

2.

B) facilitating

3.

C) consumer

4.


1.

A) "The supplier is king."

2.

B) "Marketing should be viewed as foraging and not gardening."

3.

C) "This is what I make; won't you please buy it?"

4.

D) "This is what I want; won't you please make it?"

5.

E) "Customers need to be told where they want to go."

Selling and pricing are examples of ________ functions.
1.

A) exchange

2.

B) public

3.


E) the board of directors

The Four Ps are ________.
1.

A) price, product, place, and promotion

2.

B) the tactics used to connect services and products

3.

C) product, production, possession, and promotion

4.

D) the steps used to identify target markets


5.

E) the four classifications of consumer goods

Which of the following is an example of the exchange marketing
function?
1.

A) Rachel collects customer data in order to identify the most profitable


C) consumer

4.

D) sales

5.

E) relationship

AMA stands for ________.
1.

A) the Advertising and Marketing Association

2.

B) the Advertising and Marketing Agency

3.

C) the Association of Market Advertisers

4.

D) the American Media Association

5.


A) utility

2.

B) marketing

3.

C) management

4.

D) production

5.

E) customer relationship management

A company that focuses on building value-added relationships is
most likely to place the highest value on which of the following?
1.

A) cutting short-term costs

2.

B) building long-term relationships

3.



E) a sales-oriented group

Ken works at his company's warehouse, where he makes sure that
the correct shipments are delivered to the company's vendors on
time. In his job, Ken is fulfilling the ________ marketing function.
1.

A) communication

2.

B) physical

3.

C) facilitating

4.

D) exchange

5.

E) transaction

A business using a relationship orientation focuses on creating
value-added relationships with ________.
1.


C) consumer orientation

4.

D) social responsibility orientation

5.

E) production orientation

________ influence marketing by favorably presenting a company's
products and services through the creation and placement of media
content.


1.

A) Investors

2.

B) Competitors

3.

C) Consumers

4.

D) PR agencies

A) Cara prefers working out at an indoor gym.

2.

B) Aisha feels connected when she has her cellphone on.

3.

C) Adam is hungry.

4.

D) Shul has to complete his essay for tomorrow's class.

5.

E) Oliver is looking for a new pair of Nike running shoes.

Which of the following functions is a marketing department LEAST
likely to perform?
1.

A) defining the brand

2.

B) creating promotions

3.


E) the tee-shirt you got for running in a 5K race

Some fast-food restaurants offer tasty and convenient food that
customers want at affordable prices, but in doing so they contribute
to a national obesity epidemic and environmental problems. These
fast-food restaurants overlook ________.
1.

A) the marketing concept

2.

B) perceived needs

3.

C) the production orientation

4.

D) social responsibility

5.

E) the sales orientation

Henry Ford's philosophy was to improve the efficiencies of
assembling each Model-T automobile so that its cost could be
reduced further for increased consumer affordability. This reflects
the ________ orientation.


3.

C) the board of directors

4.

D) the customer

5.

E) the organization's president

A customer shopping at a clothing store is also a(n) ________ of
the store.
1.

A) utility

2.

B) stakeholder

3.

C) demand

4.

D) value