Marketing Manager Course - Chapter 11 - Pdf 68

McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
11
Chapter
Managing Employee Diversity
Managing Employee Diversity
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
Learning Objectives
After reading this chapter, you should be able to:
z
Monitor labor force trends and their implications.
z
Recognize the advantage and challenge of diversity in the
workforce.
z
Resolve the unique problems and issues confronted by
different employee.
z
Capitalize on employee diversity as a source of competitive
advantage.
z
Develop and implement human resource management
programs that best use the talents of a diverse employee
population.
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
Effective management of diversity is good as
well as necessary for business because
:
z
Changes in technology and competition
make diverse thinking a necessity.
z

Skills for Managing
Employee Diversity
Interpersonal
Interpersonal
flexibility
flexibility
skills
skills
H eterogeneous
H eterogeneous
team skills
team skills
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
Advantages of Employee Diversity
Market Access
Market Access
International
International
Com petition
Com petition
Multiplicity of
Multiplicity of
Points of View
Points of View
Team
Team
Perform ance
Perform ance
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.
The Challenges of Diversity


Nhờ tải bản gốc

Tài liệu, ebook tham khảo khác

Music ♫

Copyright: Tài liệu đại học © DMCA.com Protection Status