Contents
Overview 1
Planning an E-Commerce Web Site 2
Sequence of Use of bCentral Services 4
Site Creation Phase 5
Site Promotion Tips 9

Module 10: Summing It
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General Manager: Robert Stewart

Module 10: Summing It All Up iii Instructor Notes
This module provides students with a summary of the information they learned
in the earlier modules, focusing on tips and do’s and don’ts for the various
phases of Web site creation. The module reviews the entire course, from
considerations for the preliminary phase of Web site creation, to reiterating the
steps involved in building an e-commerce Web site by using the Microsoft
®

bCentral
™
services, to site promotion tips.
After completing this module, students will be able to:
!
Identify the various activities that should be considered before starting work
on an e-commerce Web site.
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Describe the sequence to follow when using the various bCentral services to
create an e-commerce Web site.
!
Identify the steps involved in creating an e-commerce Web site.
!
Describe the procedure for designing an effective navigation system for an
e-commerce Web site.
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Identify the steps involved in promoting a Web site by using the site

Planning an E-Commerce Web Site
Explain the basic ground rules that are essential for planning an e-commerce
Web site.
!
Sequence of Use of bCentral Services
Review the recommended sequence of steps to follow when using bCentral
services to create and promote an e-commerce Web site.
!
Site Creation Phase
Briefly describe the different kinds of Web pages that should be included in
an e-commerce Web site. Stress the importance of designing a proper
navigation system by using the points in the relevant subtopic.
!
Site Promotion Tips
Explain the utility of each bCentral promotional service mentioned in the
module by using the provided list of tips and do’s and don’ts. Briefly
discuss alternative methods of promoting an e-commerce Web site.

Module 10: Summing It All Up 1 Overview
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Planning an E-Commerce Web Site
!
Sequence of Use of bCentral Services
!
Site Creation Phase
!
Site Promotion Tips

Lead-in
In this module, you will be
given various tips that you
can implement in the site
creation process.
2 Module 10: Summing It All Up Planning an E-Commerce Web Site
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Establishing the ground rules
#
Clarify the need for starting an online business
#
Identify the products/services that have online sales
potential
#
Identify the target audience
#
Draw up a comprehensive business planYou have now completed the modules in this course and learned about doing
business online by using the various services offered by Microsoft bCentral.
You know how to use these services to create your e-commerce Web site and
add various features and functionalities to your site, but it is a good idea to
review what you have learned in the form of a checklist.
Before starting an online business, you should ask yourself the following
questions:
!

understanding of online
businesses and the bCentral
services.