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8 Tips To Increase EdgeRank & Exposure For Your Facebook
Page Updates [Weekly Facebook Tips]
If you run a Facebook Page, you probably noticed that
there was a change in your reach since September
2012. T his is because Facebook revised how its
EdgeRank algorithm worked f or Pages, making it a little
more dif f icult to get your updates to your f ans.
Following is a quick run-down of the EdgeRank system
and what you can do to get your posts seen by as
many f ans as possible. No-one wants to be putting out
great content that isn’t seen, and best practices may
not be quite what you expect, so take a look!
Why Did EdgeRank Change?
Cynical Facebook Page managers will say this is
because Facebook wants you to pay f or exposure,
which is true. However, with many Facebook users
getting bombarded with updates f rom Pages instead of
updates f rom their f riends, this change has been welcomed by regular users. But, as a Facebook Page
manager, what you really need to know is how to get your posts seen. What can you do to improve your
EdgeRank?
Here’s some great ideas.
How Is EdgeRank Calculated?
EdgeRank is calculated per individual relationship as well as by determining a Page’s overall popularity.
This means that the more a person interacts with your page, the more they sill see f rom you, just as they
do f or f riends. Also, any post with a large amount of interaction will be more likely to be seen by others.
Ideally then, the best tactic is to increase interactions with your posts. However, since the EdgeRank
change, there are certain types of posts that both seem to rank better than others and are more likely to
cause interaction.

f requent, but always ensure they are quality posts. Another tactic is to create dif f erent content
specif ically f or each target audience and limit the post’s exposure to just those people.
5. Write More Text
It’s not conf irmed by Facebook, but
many page managers believe that
long posts which require users to
click “see more” will result in higher
EdgeRank. Whether or not this is
the case is uncertain, however your
f ans will appreciate the quality
content and this may result in more likes, comments and shares, which def initely will increase EdgeRank.
6. Time Your Posts Well
The timing of Facebook updates is important when considering EdgeRank. Your post will rank more highly
if your post is recently released, than if it is older.
Sadly, many pages will pump out updates during working hours, then go quiet f or the evening, whereas
users are generally working hard 9-5 and keen to engage on Facebook af ter about 7pm. So, make use of
Facebook’s scheduling tools and set your best post f or the day to run at about 7pm in the time zone
where you have the most f ans. Due to limited competition f rom other pages and users with some time up
their sleeves f or Facebook, you should see higher engagement levels f or this post.
7. Consider Paying For A Promotion Boost
When a post you’ve made is doing well, consider boosting that popularity with some paid promotion via
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Facebook. This may then reach users who haven’t recently been engaging with your posts.
8. Actively Promote Facebook Posts Elsewhere
Cross-promotion is great when it comes to social media. If a post is doing well on Facebook, let your
Twitter f ollowers know about it too. Don’t post the exact same thing on Twitter, rather you should say