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–”DESIGNER” PUNCTUATION–


TIP

Look for examples of the punctuation marks from this lesson as you read today. Since they are used less
frequently than other marks, you probably won’t see them as often. When you do, try to remember how
the mark is used. Be especially aware of hyphens, parentheses, brackets, diagonals, and ellipses in adver-
tising copy; check to see if they have been used correctly.




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LESSON




VERB TENSE


Language is fossil poetry.
—Ralph Waldo Emerson, American poet (1803–1882)




LESSON SU MMA RY
As the “movers and shakers” of language, verbs drive language



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