VIETNAM NATIONAL UNIVERSITY, HANOI

INSTITUTE OF VIETNAMESE STUDIES AND DEVELOPMENT SCIENCES

 HOANG THI THU HANG RESEARCH ON REAL SITUATION AND OPPORTUNITY
DEVELOPMENT NOW OF JEWELRY OCCUPATION
DINH CONG, HOANG MAI, HA NOI. MASTER THESIS SUMMARY

Specialty: Vietnamese Studies
Code: 60.31.60


Library and Information Center, Vietnam national University, Hanoi

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CONTENTS
INTRODUCTION Error! Bookmark not defined.
1. Reason to select topic Error! Bookmark not defined.
2. Overview of the research Error! Bookmark not defined.
3. Purpose, target research and research scale of thesis Error!
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4. Research Method Error! Bookmark not defined.
5. Source of Documents of thesis Error! Bookmark not defined.
6. Contribution of thesis Error! Bookmark not defined.
7. The layout of the thesis Error! Bookmark not defined.
CHAPTER I: RECOMMENDATION ABOUT DINH CONG Error!
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1.1. Land location and character of people Error! Bookmark not
defined.
1.1.1. Geography location of Dinh Cong during many periods Error!
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1.1.2. Characters of people Error! Bookmark not defined.
1.2. Establishment and development in Dinh Cong village Error!
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1.3. Economic life Error! Bookmark not defined.
1.4. Some historical and culture place Error! Bookmark not defined.
1.5. Festivals and hobbies and regulations Error! Bookmark not
defined.
1.5.1. Traditional festivals Error! Bookmark not defined.
1.5.2. Hobbies and customs Error! Bookmark not defined.
CHAPTER II: JEWELRY OF DINH CONG VILLAGE Error! Bookmark
not defined.

now Error! Bookmark not defined.
3.1.1. Jewelry village reduced but silver cooking and pouring them in
frame in Dinh Cong still continue to keep and developError! Bookmark
not defined.
3.1.2. Situation about employment labor Error! Bookmark not defined.
3.1.3. The market situation Error! Bookmark not defined.
3.1.4. Some matters about real situation of silver made job in Dinh Cong
now Error! Bookmark not defined.
3.2. Development opportunities of silver made job in Dinh Cong Error!
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3.2.1. Recommendation the Analysis way SWOT Error! Bookmark not
defined.
3.2.2. Development opportunities of silver made job in Dinh Cong
through the analysis method SWOT Error! Bookmark not defined.
INCONCLUSION Error! Bookmark not defined.
REFERENCES
APPENDIX

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kind of products in order to meet the demand of market, cared for high
ranking officials in conservation and development of silver down…These
changing becomes hot issue for consideration and research on the other hand,
the changing of jewelry now is facing with matters for development of Dinh
Cong. Besides, it also introduce the culture, skill and intelligent of artisans
with many people all over the world by brightening jewelry products to
foreign countries and domestic. On the other hand, the changing of jewelry
handmade also has some difficulty such as: labor, market and
product…Development situation of jewelry also arise many matters in
conservation, maintain and development.
So, analysis and research about development reality of jewelry in Dinh
Cong will bring many opportunities and trend of sustainable development of
silver down in Dinh Cong village.
2. Overview of the research
Jewelry job of Dinh Cong village was one of handmade traditional job
well known in Ha Noi before. So, there are many researches on matters.
a. Approach in view of village craft jewels
The books of Jewelry, pearl, gold production, business, antique of Viet
Nam of Bui Van Vuong, Publish house of young people 2010. The books

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wrote 36 villages of Thang Long – Ha Noi of Lam Khe publish house of
young, 2010. Folk magazine lights has all deductions Dinh Cong village and
traditional jewelry job of Truong Minh Hang, number 3, 2004. In Magazines
Viet Nam and South East (ASEAN) now has all deductions about jewelry job
of BVV, number 12, phase 2 July 1996. Historical research Magazine has all
deductions on “Thinking about jewelry job in Viet Nam of Nguyen Duc Toan,
number 3, 1992”. Books culture of Thang Long – Ha Noi thousand years of
civilization making questions and answer about. Ha Noi traditional village of
Ha Noi wrote by Vu Van Nhien. Books celebrated thousand years of Thang

now it is Dinh Cong ward, Hoang Mai District, Ha Noi Capital.
Research Scale
About space, the thesis not only research jewelry job in Dinh Cong
ward, mainly Dinh Cong Thuong ward but also the thesis expand to research
relation of jewelry job in Dinh Cong and jewelry job in Chau Khe (Hai
Duong) and Dong Sam (Thai Binh).
About time, the thesis only focus on studying real situation of
development of jewelry job (only silver down) in 905 of century XX coming
back, especially in recent years, the urbanization makes the face of Dinh Cong
village change severely.
4. Research Method
Rehearse in line with the tendency presented at Article of purpose and
research scale about studying jewelry village of Dinh Cong. The thesis used
many scientific methods such as: fields; ethnographic; research follows 04
steps as follows collection; sync thesis; comparison; analysis. So, the thesis
gives out the real situation of jewelry village of Dinh Cong.
On the other hand, the thesis used SWOT method to analysis to
evaluate the opportunities the development of jewelry village. The method
SWOT including 04 letters of English means strength; weaknesses,
opportunities, threats translated in Vietnamese are: Mạnh, Yếu, Cơ hội, Đe
dọa. Strength and weaknesses are internal factors or internal conditions

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opportunities and threads are external factors or external conditions. After list
many contents or small part in detail of SWOT analysis; the thesis carries out
mark or remark or make order many index of each content. The final
conclusion, the thesis will synthesize and analyze in details follow correlation
function and coefficient.
5. Source of Documents of thesis
The first documents are documents including ancient text (the god of

Chapter 1 introduces the overview of boundary location, population
characteristics, the formation and development of village of economic life, the
historical and cultural traditions of the Dinh Cong.
1.1. Land location and character of people
1.1.1. Geography location of Dinh Cong during many periods
Dinh Cong is located in the south of Ha Noi city. Land location of
Dinh Cong changed a lot in line with the reduction and development of
history of city.
Now, geography location of Dinh Cong is near Thinh Liet ward in the
West, In the South it is near Dai Kim ward, In ther North it is near Thanh
Xuan District. So, via drawing draft about land loction changes of Dinh Cong
in many periods we can see that location of Dinh Cong is very important in
Ha Noi city. Before, Dinh Cong is a suburban village but now, Dinh Cong is
internal ward in city. This reason result in changes every fields on social –
economic life of Dinh Cong especially, the changes of traditional handmade
village.
1.1.2. Characters of people
So, many Vietnamese people moved to Dinh Cong to live and do
business, people are friendly, help each other and it is beautiful hobby in life
style of Dinh Cong people here. People are hand working, skillful hand and
intelligent. So, here there are a lot of handicraft job well know in Thang Long
castle. Especially jewelry, in the legend usually wrote “Yen Thai silk, Bat

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Trang ceramics, gold jewelry Dinh Cong, Cu electrical tools in Ngu Xa
village”.
1.2. Establishment and development in Dinh Cong village
Based on the legend and document archaeological, Dinh Cong is old
village of Vietnamese.
In October 1998, Prime Minister of government makes a decision to get

Introduction overview of the heritage sites of Dinh Cong: Thien Phuc
and Lien Hoa Church, Thuong village Temple, Dam Sen Temple, Ha village
Temple, Church of the jewels and some other works.
1.5. Festivals and hobbies and regulations
1.5.1. Traditional festivals
Like other Vietnamese communes and villages in Hong river delta. In
Dinh Cong, there are many festivals of people organized yearly having special
character of culture, belief and feeling in Vietnamese people.
1.5.2. Hobbies and customs
About traditional hobbies, like some suburban villages and communes,
people in Dinh Cong commune still keeps the traditional hobbies such as:
longevity continue, wedding and funeral practice…
Small conclusion in Chapter 1
CHAPTER 2: JEWELRY JOB OF DINH CONG VILLAGE
Chapter 2 focuses describes jewels in aspects Term: the training,
characteristics, manufacturing and production processes, products jeweler
Dinh Cong. Thus, confirming the value of art and jewels Dinh Cong.
2.1. Concept about jewelry job
The concept of "jewels" are construed as follows: Occupation jewelery
is a collection of professional work in manufacturing and repairing jewelry in
gold or silver jewelry or other objects of gold and silver, the work of
processing diamonds and precious stones and work on carvings, gold and
silver plating and refined. Thus, the concept of the "jewels" to the general
public making jewelry in gold and silver.
2.2. The legend of the jewels.
2.2.1. The legend of the jewels Dinh Cong.
About the jewels legends Dinh Cong: time King Ly Nam De three
cousins Tran (Tran Hoa, Tran Dien Tran Dien) living in the village of. In

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Beans technique of gold, silver is the most unique and characteristic is
seen in works of art in Dinh Cong from two villages comprised jeweler and
slammed. Beans is a unique concept for jewels. This technique is only the
worker bending, bending and heal the little details have been shaped pattern
together on a whole product. But not a jeweler do spill reached the techniques
of market acceptance. In particular, the jewels in Dinh Cong strength of beans
reach technical sophistication that jewelers in other places do not. Also with
decorative patterns or motifs as described above, Dinh Cong workers mainly
put beans in technical products. When observing the technical work is made
from beans that we can find out its value and sophistication. So, yellow beans
techniques, silver does not have some kind of machinery can be replaced. In
Dinh Cong, students learn the technique passed since the official handing
teacher. Therefore, they become real workers, they have a high level of
technical beans.
2.4. Process, material fabrication techniques
2.4.1 Process of manufacturing raw materials is gold
The process is started from the "gold" is the term own jewels, or gold ie
gold nuggets cooking, local, old gold, gold used good gold nine years,
golden age of ten. To perform this step to prepare charcoal oven then put the
pieces or bullion into flames, continue heating for about 5 - 6 hours.
Then, is the process of melting gold washing one bad yellow mixture
(called a cast) in earthen pots, then they poured molten gold into Sports
(molds) will be gold bullion imported to make jewelry. Then fill out paper-
laminated to a size of 3 cm x 10 cm or 3 cm x 15 cm.
To make their products as jewelry, workers must make a "welded" in
the industry known as "lean". This is a difficult and complex technical stage
not least step on a few people can do.
2.4.2. Fabrication process material with silver



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Technical sponsor: As from the thread was drag workers to se them
together to form a complete work.
Handmade touch: carved motifs, patterns on the jewelry, ornaments or
silver items such as rings, pendants, chop hat, hose, makeup containers.
Which returns: only applies to the craft of making gold. It is staining
techniques for jewelry such as earrings, brooches, bracelets, rings created a
dark, shiny.
2.5.3 Products of jewels Dinh Cong
Introduction of jewels Dinh products categorized by function, intended
use of the product as follows: worshiping objects, jewelry, ornaments.
2.6. Operating schedule of the village jeweler Dinh Cong
Crafted gold, silver associated with the method, how the distribution
and development of jewels Dinh Cong. Examined in relation to two villages
comprised jewelers and Dong Sam, Dinh Cong village jeweler practice
methods, dynamic and richer due to the location and characteristics of the
village of is located close to the city and more skilled workers. Because of
this Dinh Cong soon became a famous gold and silver processing centers of
the north and is well known.
Sub-Chapter 2

CHAPTER 3: SITUATION AND OPPORTUNITY TO DEVELOP
THE JEWELRY JOB IN DINH CONG
Chapter 3 analyzes, assessment of the current state of development of
jewels Dinh Cong.The problems of development status as: Village eroded but
still continue to maintain and develop, the situation on the labor market, the
supply and demand issues, products, technologyproduction, sustainable
development is a prerequisite to provide professional development
opportunities of the current jewels Dinh Cong.

generation

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3.1.3. The reality of the market
In general, the silver products are consumption is mainly in the
domestic market.
But in fact, most of customers in Vietnam come to see the shop but
they do not know about cooking silver, pouring silver in frame confused with
carved silver products. The products of carved silver are quite different that
cooking silver, pouring silver into frame
3.1.4. Some issues on the status of the current of vocational silver of Dinh
Cong
The problem of supply and demand: There is a current reality is that
while some traditional eroded because the products do not prefer the silver
bean opposite, with demand but not enough supply.
Product problem: If the former jewels The products mainly focused on
the production of worship, jewelry, ornaments, present, before the impact of
the market economy , the silver products more diverse, rich and largely meet
the needs of the market.
Production technology: Today, with the presence of more advanced
techniques have helped the workers, though, are still done manually but
relieved some stages. Most workers are not directly perform specialized
silver, silver recruitment.Current production tools have also changed to better
suit the production.
Sustainable development issues: In the context of trade villages have
been eroded but silver still exists, the implementation of sustainable
development path for the profession is an important issue being the master
production artists and the authorities are very interested. To sustainable
development jewels Brand to create their own specific nature. Thus, this is the
best way to be able to continue to maintain and develop sustainable jewels

together or not.

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- Participants need to indicate on the paper all the problems noted. -
Additional results of the SWOT analysis can be a conclusion that the
need to collect more data.
- Final results of the SWOT analysis is to be written into a short
documentary. The description, analysis and conclusions should be
short. SWOT analysis is not a profound study, but more than a "quick
and rough".
- Finally, recommendations for the start of the implementation of the
basic operations.
3.2.2. Professional development opportunities jeweler Dinh Cong through
the SWOT analysis method.
Strengths
Weakness
+ Love job by heart and blood and try
to keep and develop the job.
+ Having power of Human included
many skillful artists and good
knowledge.
+ Having products to meet the
demand of customers and market by
composed many samples belongs to
kind of products.
+ Having products awarded many
domestic and international prizes.
+ Having shortage of labor.
+ Young generation doesn’t want to
follow this job.

+ Economic situation of Vietnam has
a lot of fluctuation and has impact on
this job.
+ Customers (especially) domestic
customer) do not know much the
value of products.
+ Price stipulation is more expensive
than other jewelry products so it is
not easy to find the consumption
market.
+ The market is always decreased or
increased about materials having deep
impact on price of products.
+ Urbanization period always
changes much about traditionally
value of culture in Dinh Cong.

After making the SWOT analysis, we found that in order to have a
chance to survive and continue professional development, Dinh Cong silver
need to make the following suggestions:
- Occupation silver need to follow the path of sustainable development
by the production of products bearing characteristics, which means that
products are "exclusive" to avoid competition from other jewelery
handmade products.
- Need to register trademarks for products of silver Dinh Cong. This will
help customers understand and silver products known to Dinh Cong. At
the same time, the silver workers themselves well aware of the

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significance of the preservation and development of traditional trade of

current in the Northern Plains, the jeweler Dinh village has been eroded.
However, it remains traditional silver and are some of the artists with the
support of local governments in an effort to maintain and preserve the
traditional craft of his father leaving. The development of jewels The now
very slow. There are many factors leading to this change.
These side effects include the advantages and disadvantages to
developing jewels Dinh Cong. Strong factors such as: passion for this job,
dedicated to her craft and strive to maintain professional development. Strong
human resources are skilled artisans and good knowledge. Products to meet
the needs of customers and markets by creating many designs in many
different categories. In addition, the product achieved numerous awards in
national and international. These factors will have the effect of promoting
opportunities for career development. However, in addition to these strengths,
the silver bean also many weaknesses: Lack of labor, especially skilled labor
is strong, young apprentices at. Not correspond to the economic value of
public health workers make products. Products by manual labor should
absolutely not high labor productivity. The number of families also maintain
training at. Demand but not enough supply. Not expand production scale.
Percentage of immigrants in Dinh Cong increasing. These problems will
hinder the development of the profession.
With these favorable factors and difficulties such as, Dinh Cong jewels
will have the opportunity to develop as: There is no competition for products
bearing characteristics, can be maintained and professional development path
of sustainable development, foreign markets are very popular products, so
there are many opportunities to promote products and Vietnamese culture, the
government has always been interested in conservation training, products can
be multiple use values: character, decoration, gifts, etc. However, besides the
opportunity to develop these jewels Dinh Cong exist many challenges: the

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